Wildlife Tourism Market Size Worth $303.35 Billion By 2032 | CAGR: 6.9%

The global wildlife tourism market size is expected to reach USD 303.35 billion by 2032, according to a new study by Polaris Market Research. The report “Wildlife Tourism Market Share, Size, Trends, Industry Analysis Report, By Group (Groups/Friends, Couples, Family, and Solo); By Booking Mode; By Wildlife Tour Type; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Growth of the industry is fueled by the interest of wildlife photographers in touring wildlife sanctuaries. Tourism for wildlife is significantly influenced by social media, particularly among visitors from generations Y and Z. Individual visitors post their travel experiences on their Instagram, Facebook, or TripAdvisor profiles to share with their followers. When a young lion is born, for example, tourism organizations frequently publish updates about the event on their accounts or use social media for promotion.

These platforms provide ongoing communication with previous, present, and potential customers. They also give direct access to visitor feedback. Instagram is becoming more significant as cameras get more sophisticated. People want to capture wildlife in high-quality images that they can share with their friends at home or post on Instagram. As a result, the rising interest in photography, adoption of social media, and rising number of internet users are driving the growth of the market over the forecast period.

Additionally, technology tools like virtual reality, smartphone apps, and headset guides are becoming more and more crucial to enhancing the traveler experience. These are helpful resources that aid in educating people and outlining safety precautions when viewing wildlife. Voice Map is a prime illustration of a tour guide app. With the use of this software, the user may produce audio tours for visitors. It ensures travelers stay on the right path and offers information based on their GPS location. It is appropriate for driving, driving a bicycle, cycling, and boat cruises. Therefore, the technology adoption in the various software for guiding the map is bolstering the growth of the market.

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Moreover, tourists' participation in wildlife areas helps to preserve and improve the conditions for wild animals. Wildlife tourism helps the native tribes raise their quality of living because as tourism thrives, they can raise their standard of living by embracing wildlife tourism.

Wildlife Tourism Market Report Highlights

• The groups/Friends segment is anticipated to grow at a rapidly over the forecast period. To optimize the number of good wildlife sightings and for comfort, while traveling, many group tours for wildlife tourism are kept small.
• The direct booking mode segment is expected to grow prominently due to the lower commission fees to be paid to third parties and the opportunity to build trusting relationships with the guests, both consumers and venue authorities favor direct bookings.
• Europe is expected to grow at a high CAGR over the projected period due to the welfare of wildlife being a growing issue for European tourists. Travelers from Europe are concerned about tour operators' ethics regarding animal welfare and are more inclined to arrange their vacations with those who share their concerns.
• The global players include Absolute Zambia Safaris, Adventure Canada, Birding Ecotours, Rockjumper Wildlife Tours, Chinkara Journeys, Elm Wildlife Tours, Frontiers North Adventure, G Adventures, Nature Trek, and WildTrails Technologies

Polaris Market Research has segmented the wildlife tourism market report based on the group, booking mode, tour type, and region:

Wildlife Tourism, Group Outlook (Revenue - USD Billion, 2019 - 2032)

• Groups/Friends
• Couples
• Family
• Solo

Wildlife Tourism, Booking Mode Outlook (Revenue - USD Billion, 2019 - 2032)

• Direct
• Travel Agent
• Marketplace Booking

Wildlife Tourism, Wildlife Tour Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Forest Wildlife Tours
• Marine Wildlife Tours

Wildlife Tourism, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa