Video on Demand (VoD) Market Size Worth $444.29 Billion By 2032 | CAGR: 13.5%

The global Video on Demand (VoD) market size is expected to reach USD 444.29 billion by 2032, according to a new study by Polaris Market Research. The report “Video on Demand (VoD) Market Share, Size, Trends, Industry Analysis Report, By Offering Type; By Content-Type; By Monetization Model; By Platform Type; By Deployment Model; By Vertical; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The video-on-demand (VoD) industry is expanding rapidly due to several key factors. VoD platforms offer unparalleled convenience, allowing users to access content whenever and wherever they choose. These platforms enhance connectivity, enabling seamless streaming on a variety of devices. Affordability plays a crucial role, with many VoD services offering competitive pricing compared to traditional cable or satellite TV. Additionally, the wide variety of content available on VoD platforms caters to diverse interests and preferences, further driving their popularity. Moreover, the ability to personalize content recommendations based on user preferences enhances the viewing experience. The increasing use of mobile devices for online content viewing has significantly contributed to the growth of the VoD industry, as users can now enjoy their favorite shows and movies on the go.

The COVID-19 epidemic has increased demand for digital platforms, including video streaming and conferencing, smartphones, broadband connections, and internet usage. In order to prevent virus infection, official regulations and self-imposed social distancing standards also resulted in the temporary closure of movie theaters and performances. The pandemic raised both new and existing customers' demand for these services.

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The VoD market is ripe with opportunities due to the growth of online education. Educational institutions and corporations are increasingly adopting digital learning solutions, making VoD platforms crucial for delivering engaging educational content. VoD's flexibility allows learners to access a wide range of materials at their convenience, catering to diverse learning styles. Features such as pause, rewind, and replay enhance the learning experience, and integrating interactive elements boost engagement. VoD's global reach transcends geographical limitations, facilitating access to educational resources from anywhere. Collaboration between VoD providers, academic institutions, and content creators can revolutionize how educational content is accessed and consumed online, benefiting the VoD market and learners alike.

Video on Demand (VoD) Market Report Highlights

• The fitness/educational programs segment is projected to grow at the fastest CAGR due to the wide range of educational programs covering language learning, academic subjects, professional development, and specialized skills training.
• The media and entertainment segment is expected to dominate during the video on demand market forecast period, owing to its revolutionizing content delivery and viewer engagement.
• North America holds a significant revenue share in the global Video on Demand (VoD) market, driven by a range of content delivery models to suit different consumer tastes.
• The global key market players include Netflix, Amazon, Google, The Walt Disney Company, Apple, Warner Bros Discovery, Comcast Corporation, Paramount Global, Sony, Fox Corporation, Lionsgate, Indieflix, and Reliance Jio.

Polaris Market Research has segmented the Video on Demand (VoD) market report based on offering type, content type, monetization model, platform type, deployment model, vertical and region:

Video on Demand (VoD), Offering Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Solutions
  • Pay TV
  • Direct to Home (DTH)
  • Cable TV
  • Internet Protocol Television (IPTV)
  • Over the Top (OTT) Services
• Services
  • Managed Services
  • Professional Services
    • Consulting
    • Implementation & Integration
    • Support & Maintenance

Video on Demand (VoD), Content Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Fitness/Educational Programs
• Web Series
• Movies
• Music
• Others

Video on Demand (VoD), Monetization Model Outlook (Revenue - USD Billion, 2019 - 2032)

• Electronic-Sell-Through
• Free Ad-Supported Streaming TV
• Subscription Video on Demand
• Advertising-Support Video on Demand
• Transactional Video on Demand

Video on Demand (VoD), Platform Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Smart TVs
• Smartphones
• Laptops/Tablets
• Others

Video on Demand (VoD), Deployment Model Outlook (Revenue - USD Billion, 2019 - 2032)

• Cloud
• On-Premises

Video on Demand (VoD), Vertical Outlook (Revenue - USD Billion, 2019 - 2032)

• Media & Entertainment
• Healthcare & Life Sciences
• Government & Public Sector
• BFSI   
• Education
• Others

Video on Demand (VoD), Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Australia
• Rest of Asia Pacific

• Latin America

• Argentina
• Brazil
• Mexico
• Rest of Latin America

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa

Video on Demand (VoD) Market Report Scope