The global video encoder market size is expected to reach USD 4.33 Billion by 2030, according to a new study by Polaris Market Research. The report "Video Encoder Market Share, Size, Trends, Industry Analysis Report, By Number of Channel (1-Channel, 2-Channels, 4-Channels, 8-Channels, 16-Channels, More Than 16-Channels); By Type; By Application; By Region; Segment Forecast, 2022-2030" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The market for video encoders is expanding dramatically due to many sectors' adoption of digitalization and video content delivery networks (CDN). Additionally, the increasing use of cloud services also presents a variety of market expansion prospects, which will accelerate the development rate of the global market throughout the projection period. Since clouds offer a sizable amount of data storage capacity, people generally find it easier and more affordable to store data there than on hard drives or other physical storage devices.
Another important market driver is the high degree of internet penetration worldwide. The widespread usage of the internet has increased the demand for video watching. Content creators use video encoder technology to create the best videos possible to gather more viewers. Furthermore, rising cameras and simple software applications will accelerate overall market growth during the projection period. Adopting a video encoder in the military and defense sector is also expected to enhance the global market's growth rate. The video encoder's wide range of applications will further boost the market's growth rate throughout the forecast period.
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The market is expected to be benefitted from the increasing demand for over-the-top (OTT) services. According to the World Economic Forum (WEF), the rise of OTT represents a USD 300 billion opportunity for digital viewing. During a pandemic, OTT services have experienced an increase in viewership. These trends indicate that OTT Platforms have a bright future, which gives a big opportunity for the global industry to grow.
Therefore, the advancement of technology and internet connectivity allowed for the creation of over-the-top (OTT) services. Due to the widespread use of video encoders in providing content for over-the-top (OTT) services, the market for video encoders is expected to grow rapidly, offering tremendous prospects for the sector. As a result, these growth determinants will help the market generate sizable revenue throughout the forecast period.
TVs with 4K resolution are already widely available. However, because there isn't much 4K content on broadcast or streaming networks, making the most of 4K TVs' potential can be difficult. A robust internet connection, plenty of bandwidth, and effective video coding are required to broadcast such content, even though some 4K content is already available through OTT services like Netflix, Prime, etc. Due to the sluggish adoption of high-efficiency encoders like H.266 and AV1, 4K streaming and broadcasting remain limited. Thus, market growth is anticipated to be constrained during the projection period by this limited capability.
Video Encoders Market Report Highlights
Polaris Market Research has segmented the video encoders market report based on number of channel, type, application; and region:
Video Encoder, Number of Channel Outlook (Revenue - USD Billion, 2018 - 2030)
Video Encoder, Type Outlook (Revenue - USD Billion, 2018 - 2030)
Video Encoder, Application Outlook (Revenue - USD Billion, 2018 - 2030)
Video Encoder, Regional Outlook (Revenue - USD Billion, 2018 - 2030)