User Generated Content Platform Market Size Worth $20.30 Billion by 2028 | CAGR: 27.1%

The global user generated content platform market size is expected to reach USD 20.30 billion by 2028 according to a new study by Polaris Market Research. The report “User Generated Content Platform Market Share, Size, Trends, Industry Analysis Report, By Product (Blogs, Websites, Advertising & Promotions, Social Media, Audio & Video {including live streaming}, Others); By End-Use; By Region; Segment Forecast, 2021 - 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The prominent factors that strengthen the global market growth include increasing investment in the UGC by the agencies, marketers, and publishers, and the growth of the music industry positively influences the growth of the user generated content market. In addition, the developing trend of social media, mainly among Gen X and Gen Z, and the growing, rising adoption of internet and IT tools also act as catalyzing factors for the industry growth in the forecasting years.

Based on end-use, the enterprise segment is leading the industry share. The increasing number of industries and the growing advertising activities by the firms may boost the segment growth, whereas the individual segment is likely to register the fastest growth rate to the rising penetration of smartphones.

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Millennials and Gen Z are the primary contributors of user generated application industry growth as they are more accessing and sharing content, which spurs industry growth. The younger Gen Z and millennials are more inclined to share their reviews on products and services, including videos and photos. It revealed that around half population of Gen Z and 49% of millennials are drawn towards visuals content for making purchasing decisions.

For instance, there were approximately 1.8 billion millennials in 2020 that include 23 percent of the global population. Therefore, the growing trend of sharing feedback on visual platforms across the globe contributes to user generated application industry growth.

Major Participants such as Pancake Laboratories, Inc., Wyng, CrowdRiff, Yotpo, Bazaarvoice, Adobe Experience Manager, Olapic, Inc., Photoslurp S.L., Pixlee, Stackla, TINT, TurnTo, and Monotype Imaging Holdings Inc. are some of the key players operating in the global industry.

Numerous manufactures are launching a wide range of products for expanding their business operations worldwide. For instance, in June 2021, French tech firm Skeepers launched Teester- the company’s new user generated content platform in the U.S. This product is the latest ROI-driven solution that facilitates various organizations to create and manage their user generated videos.

It works by improving community-created video content for several formats shared on the product page, marketing channels, and social media platforms. Moreover, Teester tailor-made video players facilitate products to create videos quickly, and the platform programmed by the post-production function these features are brought up sales on the E-Commerce platform.

Polaris Market Research has segmented the user generated content platform market report on the basis of product, end-use, and region:

User Generated Content Platform, Product Outlook (Revenue, USD Billion, 2016 - 2028)

• Blogs
• Websites
• Advertising & Promotions
• Social Media
• Audio & Video (including live streaming)
• Others

User Generated Content Platform, End-Use Outlook (Revenue, USD Billion, 2016 - 2028)

• Individual
• Enterprises

 User Generated Content Platform, Regional Outlook (Revenue, USD Billion, 2016 - 2028)

• North America
  • U.S.
  • Canada
• Europe
  • France
  • Germany
  • UK
  • Italy
  • Spain
  • Netherlands
  • Austria
• Asia Pacific
  • China
  • India
  • Japan
  • Malaysia
  • South Korea
  • Indonesia
• Latin America
  • Mexico
  • Brazil
  • Argentina
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa