User and Entity Behavior Analytics Market Size Worth $23.35 Billion By 2032 | CAGR: 33.5%

The global user and entity behavior analytics market size is expected to reach USD 23.35 billion by 2032, according to a new study by Polaris Market Research. The report “User and Entity Behavior Analytics Market Share, Size, Trends, Industry Analysis Report, By Component (Solution, Services); By Deployment (On-premise, Cloud); By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Growth is anticipated to be fueled by emerging industry trends, including the adoption of remote and hybrid work cultures, the utilization of personal devices to access private networks, and the use of unsecured platforms for sharing sensitive information. Moreover, the increased use of connected devices in sectors like IT & telecom, BFSI, and healthcare is generating demand for advanced user and entity behavior analytics (UEBA) solutions to mitigate vulnerabilities, detect anomalous activities, and prevent potential attacks. As a result, these factors are expected to drive the market demand for user and entity behavior analytics in the forecast period.

UEBA leverages advanced algorithms, artificial intelligence (AI), and machine learning (ML) technologies to gather insights from users' typical interactions with network systems, servers, and endpoint devices. By analyzing this information, UEBA enables cybersecurity teams to identify and proactively mitigate potential threats, malicious activities, and anomalous behavior within organizational infrastructure. These factors are expected to play a pivotal role in driving the growth of the user and entity behavior analytics industry in the forecast period.

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Increasing adoption of advanced technologies such as IoT, AI, web applications, and connected devices across industries like IT and Telecommunication, BFSI, & healthcare, has created potential vulnerabilities for attackers to exploit within complex organizational networks. Effectively identifying and detecting the source of cyberattacks can be a daunting challenge for security teams without a robust threat identification and prevention mechanism in place. UEBA plays a crucial role in this regard by swiftly detecting and alerting security teams to unusual behavioral patterns within seconds. As a result, the user and entity behavior analytics industry are gaining significant traction in the cybersecurity sector.

User and Entity Behavior Analytics Market Report Highlights

• Solution segment grown at the fastest rate, owing to rise offerings by the key players and launch of innovative services
• Cloud segment will grow at the fastest rate, due to rise in cloud-based deployment among small and medium enterprises
• North America held the largest share, owing to presence of innovation companies and high adoption rate
• Asia Pacific projected to grow at significant rate, due to growing usage of connected devices, rising cases of cyber-frauds, and un-secured private networks
• The global key market players include Microsoft Corporation, Check Point Software, Varonis, Palo Alto Networks, and IBM Corporation

Polaris Market Research has segmented the user and entity behavior analytics market report based on component, deployment, enterprise size, vertical, and region:

User and Entity Behavior Analytics, Component Outlook (Revenue - USD Billion, 2023 - 2032)

• Solution
• Services

User and Entity Behavior Analytics, Deployment Outlook (Revenue - USD Billion, 2023 - 2032)

• On-premise
• Cloud

User and Entity Behavior Analytics, Enterprise Size Outlook (Revenue - USD Billion, 2023 - 2032)

• Large Enterprise
• Small & Medium Enterprises

User and Entity Behavior Analytics, Vertical Outlook (Revenue - USD Billion, 2023 - 2032)

• BFSI
• IT And Telecom
• Retail & E-commerce
• Healthcare
• Manufacturing
• Government
• Education
• Others

User and Entity Behavior Analytics, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa

User and Entity Behavior Analytics Market Report Scope