Threat Hunting Market Size Worth USD 12.92 Billion by 2034 | CAGR: 14.5%

The global threat hunting market size is expected to reach USD 12.92 billion by 2034, according to a new study by Polaris Market Research. The report “Threat Hunting Market Size, Share, Trends, Industry Analysis Report, By Deployment Mode (On-Premises and Cloud), Offering, Threat Type, Organization Size, Vertical, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa); Market Forecast, 2025 - 2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The threat hunting market has evolved in response to the growing volume of cyber threats faced by organizations worldwide. Cybersecurity challenges, such as data breaches, advanced persistent threats (APTs), ransomware attacks, and insider threats, have made it clear that traditional security measures such as firewalls, antivirus software, and intrusion detection systems are not enough to detect or mitigate these attacks in real-time. This has led to the rise of a more proactive approach to cybersecurity, known as threat hunting. Threat hunting involves the active, manual search for potential security threats within an organization's network before they cause significant damage.

The global threat hunting market has experienced rapid growth in recent years, driven by the increasing frequency of cyberattacks, the growing complexity of malware, and the heightened regulatory scrutiny on cybersecurity. The demand for comprehensive threat-hunting solutions is expected to continue rising, positioning it as a crucial component of modern cybersecurity strategies as companies, governments, and critical infrastructure sectors face pressure to safeguard sensitive data and systems.

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The integration of artificial intelligence (AI) and machine learning (ML) technologies into threat hunting solutions is also fueling market growth. These technologies enable more efficient and accurate threat identification by analyzing vast amounts of data and recognizing patterns indicative of malicious activity.

Top of FormThreat Hunting Market Report Highlights

• In 2024, the banking, financial services, and insurance (BFSI) segment accounted for the largest revenue share in the threat hunting market due to ongoing digital transformation, and the critical need to protect sensitive financial data.
• The cloud segment is growing at the highest CAGR due to the shift towards remote work, and digital transformation initiatives have accelerated cloud adoption, further driving the demand for robust cloud security measures, including threat hunting.
• In 2024, North America accounted for the largest threat hunting market share due to the high incidence of cyberattacks targeting businesses and government entities in the region.
• Asia Pacific is expected to grow at the highest CAGR during the forecast period. The increase in digital activity has broadened the potential targets for attacks, highlighting the need for advanced threat hunting solutions in the region.
• The global key market players include Capgemini, CrowdStrike, Cynet, Eviden, IBM, Kaspersky, Palo Alto Networks, Rapid 7, Sangfor, SecureWork, Solidworks, Trend Micro, Trustwave, Verizon, and VMware.

Polaris Market Research has segmented the threat hunting market report based on deployment mode, offering, threat type, organization size, vertical, and region:

By Deployment Mode Outlook (Revenue - USD Billion, 2020 - 2034)

• On-Premises
• Cloud

By Offering Outlook (Revenue - USD Billion, 2020 - 2034)

• Tools

• Endpoint Detection and Response
• Security Information and Event Management
• Network Detection and Response
• Others

• Services

• Professional Services
• Managed Services

By Threat Type Outlook (Revenue - USD Billion, 2020 - 2034)

• Advanced Persistent Threats
• Malware and Ransomware
• Insider Threats
• Phishing and Social Engineering
• Others

By Organization Size Outlook (Revenue - USD Billion, 2020 - 2034)

• Large Enterprises
• Small and Medium Enterprises (SMES)

By Vertical Outlook (Revenue - USD Billion, 2020 - 2034)

• Banking, Financial Services, And Insurance (BFSI)
• Healthcare
• Retail & Ecommerce
• Government
• Energy & Utilities
• IT & ITES
• Other Verticals

By Regional Outlook (Revenue - USD Billion, 2020 - 2034)

• North America

• US
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Australia
• Vietnam
• Rest of Asia Pacific

• Latin America

• Argentina
• Brazil
• Mexico
• Rest of Latin America

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa

Threat Hunting Report Scope