Tea Beer Market Size Worth $15.35 Billion By 2032 | CAGR: 21.8%

The global tea beer market size is expected to reach USD 15.35 billion by 2032, according to a new study by Polaris Market Research. The report “Tea Beer Market Share, Size, Trends, Industry Analysis Report, By Type (Green Tea, Black Tea, Others); By Application; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Tea beer consumption has become increasingly popular, with millennials and Gen Z being the most common growth drivers. This is due to the influence of pub hopping in western culture combined with a need to continually seek out and try something new. Furthermore, customers are increasingly looking for distinctively flavored, locally produced, high-quality beers. This change in desire has stimulated the growth of numerous tea beers, broadened the market and increased competition.

For instance, a Huntsville brewery created KIV Sweet Tea Sour, a beer fermented with local honey & cold with black tea and lemon. Ongoing research and development activities are appealing to consumers who are interested in trying new beverages at the marketplace. In recent years, producers have started using additional ingredients like tea, coffee, and chocolate in their beers. The rising consumption of infused beer, particularly among millennials, is fueling the expansion of the tea beer market.

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Growing demand for beer among nations is creating new growth opportunities for the tea beer market. According to the Brewers Association, craft beer accounts for 24.6% of the $115 billion (up from $100 billion) US beer market in retail dollar sales, which rose by 5% to $28.4 billion. Price rises and the ongoing return of beer volume to bars and restaurants from packaged sales are the main causes of the larger dollar sales increase. This demonstrates the growing demand for beverages with unique flavor, driving demand for tea beer as it is aligned with this trend. Furthermore, the presence of beer culture in countries like America is creating new growth potential for the tea beer market in the coming years, as it is likely to attract consumers for tea beer due to similar interests. This will further fuel the demand for the market in the near future.

Tea Beer Market Report Highlights

• Green Tea segment is anticipated to witness the highest growth in the coming years due to the rising prevalence of health benefits.
• Cafe’s segment accounted for the largest market share owing to the wider reach of consumers with similar interests.
• Online stores segment is projected to experience a larger revenue share throughout the study period due to the growing e-commerce platforms.
• APAC is projected to register the largest growth rate in the study period owing to the rising consumer interest in western culture.
• Europe is expected to have the fastest growth in the next few years owing to the increasing demand for healthy beverages in the marketplace
• The global players include Breakside Brewery, Dangerous Man Brewing, Dogfish Head Craft Brewery, Stone Brewing, & Three Taverns Craft Brewery.

Polaris Market Research has segmented the tea beer market report based on type, application, distribution channel and region:

Tea Beer, Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Green Tea
• Black Tea
• Others

Tea Beer, Application Outlook (Revenue - USD Billion, 2019 - 2032)

• Cafes
• Bars
• Restaurants

Tea Beer, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

• Supermarkets/Hypermarkets
• Speciality Stores
• Online Stores
• Others

Tea Beer, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
• Latin America
  • Argentina
  • Brazil
  • Mexico
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Tea Beer Market Report Scope