Snus Market Size Worth $4,382.42 Million By 2032 | CAGR: 4.1%

The global snus market size is expected to reach USD 4,382.42 million by 2032, according to a new study by Polaris Market Research. The report “Snus Market Share, Size, Trends, Industry Analysis Report, By Product (Loose, Portion); By Flavor (Mint, Whiskey, Fruit, Others); By Region; Segment Forecast, 2023-2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market may rise as people become more aware of the less harmful effects of smokeless tobaccos. The ease with which these cigarettes can be found will probably contribute to the market growth. The rise of the smokeless tobacco business may be influenced by governments enforcing stricter no-smoking regulations and escalating their anti-cigarette campaigns.

One of the main reasons cigarette and tobacco addicts switch to the product is the low frequency of pancreatic, lung, and oral malignancies and respiratory ailments associated to tobacco use. Additionally, the tobacco used to make snus is steam pasteurized during production. As a result, the bacteria that produce tobacco-specific nitrosamines, which are normally present in other smokeless tobacco products and are known to cause cancer, are prevented from growing. It is estimated that this factor will raise product demand during the projected timeframe.

For instance, the Liane M. Schneller et. al study report states that the result that mint-flavored oral products tend to be favored by smokers in a clinical trial context provides a dilemma given prior evidence suggesting that flavorings make tobacco products more appealing to youngsters. It could be required to use flavors to entice cigarette smokers to try out new nicotine products and wean them off of smoking. However, the availability of flavored nicotine products might also serve as a draw for young people to use tobacco products.

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Furthermore, as tobacco consumption declines globally, industry companies are concentrating on creating smoke-free alternatives to maintain the product's dominance in the market. For instance, on December, 2022, PMI and Swedish Match will announce their joint commitment to creating, validating scientifically, and ethically commercializing smoke-free goods that are preferable to cigarettes. Both companies have a shared vision of a smoke-free world.

Numerous businesses, particularly the snus market, have been severely impacted by the COVID-19 epidemic. In response to COVID-19, consumers cut back on or postponed discretionary purchases due to an increase in unemployment rates and a loss in consumer confidence. As a result, spending on cigarettes and snus decreased. Additionally, the lack of raw materials resulted in a disruption in the supply chain and a drop in the manufacturing of snus. Government regulations that restricted output also had an adverse effect on the market's expansion.

Snus Market Report Highlights

• Portion dominates the sector with maximum revenue share in 2022. The key factor fueling the market is that buyers can carry tobacco pouches in their wallets more easily.
• In 2022, Mint flavor occupied significant share of snus market. Consumer desire for the aroma, flavor, and intensity of mint-flavored snus is the main factor driving the market.
• In 2022, North America dominated the regional market. The primary factor influencing growing snus usage in the region is expected to be the government's initiatives in the United States to reduce smoking among people.
• The global players include Swedish Match, British American Tobacco, Altria Group, and AG Snus.

Polaris Market Research has segmented the Snus Market report based on product, flavor, and region:

Snus, Product Outlook (Revenue - USD Million, 2018 - 2030)

• Loose
• Portion

Snus, Flavor Outlook (Revenue - USD Million, 2018 - 2030)

• Mint
• Whiskey
• Fruit
• Others

Snus, Regional Outlook (Revenue - USD Million, 2018 - 2030)

• North America
  • U.S
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
• Latin America
  • Argentina
  • Brazil
  • Mexico
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa