Pregnancy Tracking and Postpartum Care Apps Market Size Worth $1,005.60 Million By 2030 | CAGR: 18.8%

The global pregnancy tracking and postpartum care apps market size is expected to reach USD 1,005.60 million by 2030, according to a new study by Polaris Market Research. The report “Pregnancy Tracking and Postpartum Care Apps Market Share, Size, Trends, Industry Analysis Report, By Application (Pre-partum and Post-partum); By Device; By Platform; By Region; Segment Forecast, 2022-2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rapidly growing use of smartphones, customer interest in advanced and integrated health and wellness solutions, and increasing awareness amongst the female population regarding their well-being and a healthy lifestyle are key factors expected to boost the growth of the global market over the course of the forecast period.

Moreover, the increase in demand for smart pregnancy trackers and baby care applications in urban areas owing to changes in lifestyle and the rising number of working women across the globe are likely to fuel the growth and adoption of innovative apps in the coming years.

Product innovations are driving the market forward. For instance, in November 2022, OnSky Health announced the launch of DreamBe, a monitoring pad for baby care with a touch screen display to track & sense a baby’s heart rate, breathing, sleep patterns, & movements without disturbing baby’s sleep.

Similarly, in 2022, the Indian Institute of Technology, Varanasi, announced the launch of the iMumz pregnancy app & baby care program during pregnancy. The newly developed app includes various baby bonding exercise for safer delivery, harmonizing music, nutritional diet, and stress-bursting meditations which helps mothers to get relaxed and happy during their pregnancy period.

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In the last few years, various health tech developers are focusing on the development of digital health applications to address various types of women’s health issues through high technological advancements, which is the core of the digital women’s healthcare market and evolving on the foundation of analytics, electronic medical records, artificial intelligence, cloud computing, and mobile applications, which is anticipated to have a positive impact on the market growth and contribute to the growing adoption of these technologies. 

Pregnancy Tracking and Postpartum Care Apps Market Report Highlights

• Pre-partum segment accounted for a significant revenue share due to the rapid increase in the number of the health-conscious female population and the easy availability of advanced digital technologies
• Smartphones segment held the largest market share in 2021 owing to the extensively rising penetration of smartphones and the availability of fast internet connectivity in countries like India and China
• Android segment is likely to grow at a considerable CAGR during the projected period on account of the rising prevalence of android-run smartphones for various pregnancy-related issues
• North America dominated the global market and is expected to maintain its dominance over the forecast period on account of increased healthcare spending and increasing digitalization of various healthcare systems
• The global pregnancy tracking and postpartum care apps market is consolidated with the presence of several large market players including Contraction Timer, Glow Nurture, Pregnancy Tracker, Ovia Health, and Calm Birth.

Polaris Market Research has segmented the pregnancy tracking and postpartum care apps market report based on application, device, platform, and region:

Pregnancy Tracking and Postpartum Care Apps, Application Outlook (Revenue - USD Million, 2018 - 2030)

• Pre-partum
• Post-partum

Pregnancy Tracking and Postpartum Care Apps, Device Outlook (Revenue - USD Million, 2018 - 2030)

• Smartphones
• Tablets
• Others

Pregnancy Tracking and Postpartum Care Apps, Platform Outlook (Revenue - USD Million, 2018 - 2030)

• Android
• iOS
• Others

Pregnancy Tracking and Postpartum Care Apps, Regional Outlook (Revenue - USD Million, 2018 - 2030)

• North America
  • U.S
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
• Latin America
  • Argentina
  • Brazil
  • Mexico
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa