Photobook and Album Market Size Worth $ 4.82 Billion By 2032 | CAGR: 3.7%

The global photobook and album market size is expected to reach USD 4.82 billion by 2032, according to a new study by Polaris Market Research. The report “Photobook and Album Market Share, Size, Trends, Industry Analysis Report, By Product Type (Flush Mount, Lay Flat, Standard); By Size; By Application; By Region; Segment Forecast, 2024 – 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing use of cameras and smartphones worldwide has led to an increase in the number of photos taken by individuals, driving the global market growth.  Also, the rising popularity of social media platforms such as Instagram, Facebook, and Snapchat, which make photo clicking and sharing more convenient and enjoyable, are the prominent factors boosting market growth. For instance, according to our findings, the number of social media users globally was estimated to be around 4.8 billion in 2023, which represents almost 59.9% of the world’s total population and 92.7% of all internet users worldwide. In the last year, the number of social media users has increased by 150 million, which means 410,000 new social media users every day.

Professional-looking photobooks and albums that are easier to create, design, assemble, and obtain with the help of specialized digital authoring tools.  These tools allow for the creation of conventional photo albums and photobooks more effectively and professionally, which positively influences the market. For instance, in September 2023, Mimeo Photos announced the launch of its new premium lay-flat photo books, which are precisely designed to lay flat when opened and provide customers with an immersive experience.

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Furthermore, an increasing number of companies worldwide are focusing on the integration of advanced technologies like artificial intelligence and virtual reality in photography solutions that help users easily select the best photographs, assess the quality of photos, and decide which will work best out of multiple photos uploaded by customers. For example, in June 2022, Shutterfly said that they are using artificial intelligence developed in Israel that transforms the way consumers engage with their photos and helps them to choose which photo will be best for their photo books.

The rising proliferation of the internet also led to the emergence of online photo book services, which has made it much easier for individuals to create professional-quality photo books. Companies are offering user-friendly platforms that enable customers to upload their digital photos and allow them to choose from a variety of pre-designed templates, resulting in an evolution in photobook services. For instance, according to a report by the International Telecommunication Union, currently, 5.3 billion people, or 66% of the world’s total population, use the Internet, and it is growing at a growth rate of 6.1%.

Photobook and Album Market Report Highlights

• Flush mount segment accounted for a noteworthy share due to its greater durability & longevity and the widespread adoption of these products in weddings
• The landscape segment held the majority share on account of its growing use by professionals and introduction to customizable photo book options
• The personal segment will grow at the highest growth rate due to the rising proliferation of smartphones and improvements in design tools
• The North American region dominated the global market, owing to the greater adoption of advanced photography solutions
• The key market players include Midwest Photographic Resource Center, Canvera Digital Technologies, Advanced Photo Lab, Shutterfly, Folio Albums, and Mixbook

Polaris Market Research has segmented the photobook and album market report based on product type, size, application, and region:

Photobook and Album, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Flush Mount
• Lay Flat
• Standard

Photobook and Album, Size Outlook (Revenue - USD Billion, 2019 - 2032)

• Square
• Portrait
• Landscape

Photobook and Album, Application Outlook (Revenue - USD Billion, 2019 - 2032)

• Professional
• Personal

Photobook and Album, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa

Photobook and Album Market Report Scope