Over-The-Top Video Market Size Worth USD 319.66 Billion by 2034 | CAGR: 16.2%

The global over-the-top video market size is expected to reach USD 319.66 billion by 2034, according to a new study by Polaris Market Research. The report “Over-The-Top Video Market Size, Share, Trends, Industry Analysis Report: By Devices (Mobile Devices, Laptop, Desktops, Set-Top Box, and Gaming Consoles), Revenue Model, Deployment Model, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034 gives a detailed insight into current market dynamics and provides analysis on future market growth.

Over-the-top (OTT) video platforms focus on delivering high-quality and personalized content, enhancing customer engagement and satisfaction. A diverse content library spanning multiple genres, formats, and languages enhances platform appeal. By offering premium content that resonates with viewers, OTT platforms foster subscriber loyalty and attract new audiences seeking convenience and varied viewing options anytime, anywhere.

The over-the-top video market growth is driven by continuous advancements in broadband services, which enhance connectivity and user experience for digital platforms. During the COVID-19 pandemic, there was a notable surge in OTT service adoption, driven by increased demand for uninterrupted entertainment.

The over-the-top video market demand is expanding due to its affordability compared to traditional cable or satellite TV. OTT platforms offer flexible pricing plans that cater to various budgets, unlocking a vast content library without the burden of expensive conventional TV packages. This financial accessibility broadens the appeal of streaming services, attracting a wider audience.

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Over-The-Top Video Market Report Highlights

• The mobile devices segment dominated the market in 2024. This is attributed to the advancements in smartphone technology, such as user-friendly interfaces, high-speed internet connectivity, and improved video streaming capabilities, which have significantly improved the mobile viewing experience.
• Advertising video on demand (AVOD) segment is expected to hold the largest over-the-top video market share during the forecast period. The increasing internet penetration has contributed to the expansion of the AVOD market.
• North America is expected to dominate the market during the forecast period, offering a developing landscape for internet service providers, particularly in the US and Canada.
• The over-the-top video market in Europe accounts for the second largest market share due to the various factors. These include strong foundations such as high disposable incomes, advanced technology, and a well-established media industry.
• Major players in the market include Microsoft Corporation; Yahoo Inc.; Amazon.com; Google Inc.; Netflix Inc.; Roku, Inc.; Hulu; Apple, Inc.; Akamai Technologies; Meta, Inc; Limelight Networks, Inc.; and Tencent Holdings Ltd.

Over-The-Top Video Market Segmentation

By Devices Outlook

• Mobile Devices
• Laptops
• Desktops
• Set-Top Boxes
• Gaming Consoles

By Revenue Model Outlook

• Subscription Video on Demand (SVOD)
• Transactional Video on Demand (TVOD)
• Advertising Video on Demand (AVOD)
• Others

By Deployment Model Outlook

• On-Premise
• Cloud-Based

By Regional Outlook

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Malaysia
  • South Korea
  • Indonesia
  • Australia
  • Vietnam
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America

Over-The-Top Video Report Scope