Over-The-Top Devices and Services Market Size Worth USD 2,731.58 Billion by 2034 | CAGR: 21.9%

The global over-the-top (OTT) devices and services market size is expected to reach USD 2,731.58 billion by 2034, according to a new study by Polaris Market Research. The report “Over-The-Top Devices and Services Market Size, Share, Trends, Industry Analysis Report: By Content (VOIP, Video, and Text and Image), Devices, Services, Revenue Model, Deployment Model, End Users, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Over-the-top devices and services are internet-based platforms that deliver on-demand content without conventional distribution channels such as cable or satellite. Over-the-top devices include smartphones, tablets, gaming consoles, and computers, whereas services take the form of video streaming, audio streaming, and communication services. These devices and services offer several benefits, including varied content choices, easy accessibility, and enhanced customer services.

The growing penetration of broadband infrastructure and the increasing adoption of device-based computing have propelled the over-the-top devices and services market expansion. Rising disposable incomes and the growing media & entertainment industry also support the development of the market. Increased investments by major market participants in R&D initiatives to offer technologically advanced products further drive the OTT devices and services market growth.

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The rising purchasing power has encouraged consumers to invest in advanced OTT devices for a personalized experience. Additionally, consumers are increasingly opting for audio and video services with the added benefit of internet connectivity. Thus, growing media consumption and enhanced living standards are expected to create market growth opportunities in the coming years.

Over-The-Top Devices and Services Market Report Highlights

• Based on revenue model, the SVOD segment held the largest over-the-top devices and services market share of 58.1% in 2024. The optimal balance of value and convenience offered by the SVOD model to the company and the customer primarily drives the segment growth.
• By devices, the mobile devices segment accounted for a significant market share of 33% in 2024. Continuous innovations in mobile devices such as smartphones have led to the creation of advanced apps that facilitate seamless access to music, videos, and live content.
• North America accounted for the largest market share of 41% in 2024. The regional market growth is primarily fueled by significant investments made by developed economies such as the US and Canada in the development of new technologies.
• The Asia Pacific over-the-top devices and services market is projected to expand at a significant CAGR of 25.6% from 2025 to 2034. The region has witnessed a significant surge in global OTT providers, aiming to take advantage of the growing popularity of subscription OTT among consumers.
• Microsoft Corporation; Yahoo Inc.; Amazon.com; Google Inc.; Netflix Inc.; Roku, Inc.; Hulu; Apple, Inc.; Akamai Technologies; Facebook, Inc.; Limelight Networks, Inc.; Disney+; and Tencent Holdings Ltd are among the key players in the market.

Polaris Market Research has segmented the over-the-top devices and services market report on the basis of content, devices, services, revenue model, deployment model, end users, and region:

By Content Outlook (Revenue – USD Billion, 2020–2034)

• VOIP
• Video
• Text and Image

By Devices Outlook (Revenue – USD Billion, 2020–2034)

• Mobile Devices
• Laptops and Desktops
• Set Top Box
• Gaming Consoles

By Services Outlook (Revenue – USD Billion, 2020–2034)

• Consulting
• Managed Services
• Installation and Maintenance
• Training and Support

By Revenue Model Outlook (Revenue – USD Billion, 2020–2034)

• SVOD
• TVOD
• AVOD
• Others

By Deployment Model Outlook (Revenue – USD Billion, 2020–2034)

• On-Premise
• Cloud-Based

By End Users Outlook (Revenue – USD Billion, 2020–2034)

• BFSI
• Healthcare
• Media and Entertainment
• IT and Telecom
• Retail
• Others

By Regional Outlook (Revenue – USD Billion, 2020–2034)

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Malaysia
  • South Korea
  • Indonesia
  • Australia
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of the Middle East & Africa

• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America

Over-The-Top Devices and Services Market Report Scope