Noni Fruit Powder Market Size Worth $61.81 Million By 2032 | CAGR: 3.8%

The global noni fruit powder market size is expected to reach USD 61.81 million by 2032, according to a new study by Polaris Market Research. The report “Noni Fruit Powder Market Share, Size, Trends, Industry Analysis Report, By Nature (Organic, Conventional); By Application; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Noni has traditional therapeutic use and was highly used in folk remedies due to its antiviral, antitumor, hypotensive, anti-helmin and immunity-supporting properties. It is a superfood with a higher concentration of vitamins and minerals, including vitamin C, vitamin B3, vitamin A, magnesium, potassium, zinc, and iron. Due to the presence of vitamin C, it is widely used in the skin care industry. Furthermore, it could repair damaged cells in the body and promote immunity levels.

According to the U.S. scientific research agency, the National Centre for Complementary and Integrative Health (NCCIH), noni juice has immune-enhancing and tumor-fighting properties. It has shown effectiveness in dealing with menstrual problems in women and controlling their effects. These factors are enhancing awareness about the noni fruit and are expected to drive demand for it in powdered form, driven by its convenience and increased shelf life compared to juice.

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The increasing number of research studies on its effectiveness in treating various ailments is driving new growth potential in the global market. According to the article published in Pharmeasy in 2023, a study was conducted to find the potential benefits of noni juice for heavy smokers. After 30 days of consumption, people who consumed noni juice witnessed a decrease in oxidative indicators, such as superoxide anion radicals and lipid hydroperoxide levels.

This demonstrates the presence of antioxidants, which are beneficial to people with higher exposure to tobacco smoke. This ongoing research activity is disclosing the potential health benefits of noni, contributing to the increased demand for its fruit powder in the coming years. Moreover, increasing competitors in the marketplace is driving food and beverage manufacturers to adopt natural and traditional ingredients like noni fruit powder to enhance their brand share in the global market.

Noni Fruit Powder Market Report Highlights

• Organic segment is anticipated to witness the highest growth in the coming years due to rising demand for products with natural ingredients.
• Food and beverages segment is accounted for the largest market share owing to the increasing popularity of healthy foods.
• Online segment is projected to experience a larger revenue share due to the rapid surge in the adoption of e-commerce platforms
• North America is projected to register the largest growth rate in the study period owing to the increasing demand for natural haircare and skincare products.
• Asia Pacific is expected to have the fastest growth owing to the growing demand for noni fruit powder on the global market.
• The global players include BAREORGANICS, Genius Herbs, Happy Healthy Me, layur, Live Superfoods, TerraVita, Terrasoul Superfoods & Vigour.

Polaris Market Research has segmented the noni fruit powder market report based on nature, application, distribution channel and region:

Noni Fruit Powder, Nature Outlook (Revenue - USD Million, 2019 - 2032)

• Organic
• Conventional

Noni Fruit Powder, Application Outlook (Revenue - USD Million, 2019 - 2032)

• Food and Beverages
• Pharmaceutical (for Therapeutic properties)
• Personal Care (Skincare)

Noni Fruit Powder, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

• Online Retail
• Physical Stores
• Health Food Stores
• Specialty Stores

Noni Fruit Powder, Regional Outlook (Revenue - USD Million, 2019 - 2032)

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Argentina
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa
  • Rest of Middle East & Africa

Noni Fruit Powder Market Report Scope