Mouth Freshener Market Size Worth USD 28.92 Billion by 2034 | CAGR: 5.8%

The global mouth freshener market size is expected to reach USD 28.92 billion by 2034, according to a new study by Polaris Market Research. The report “Global Mouth Freshener Market Size, Share, Trends, Industry Analysis Report: By Type (Mouth Sprays, Flavoured Candies, Breath Strips, Chewing Gums, and Others); Category; Distribution Channel; and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025 - 2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The mouth freshener market has experienced remarkable growth in recent years, driven by shifting consumer preferences and heightened awareness of oral hygiene. The market encompasses a diverse range of offerings, including sprays, lozenges, and natural herbal options.

One of the most significant trends contributing to the expansion of the mouth freshener market is the growing awareness of oral health's role in overall well-being. Consumers are becoming more educated about the links between oral hygiene and systemic health issues, such as heart disease and diabetes. This awareness has prompted individuals to seek out products that not only freshen their breath but also contribute to long-term oral care. Brands are responding to this by developing mouth fresheners that include beneficial ingredients as xylitol, which help reduce plaque and fight cavities, thereby positioning their products as both a freshening agent and a health enhancer.

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The convenience factor plays a critical role in driving demand for mouth fresheners. Individuals are looking for on-the-go solutions in today’s fast-paced world that fit seamlessly into their busy lives. Pocket-sized mints, portable sprays, and chewable tablets allow consumers to freshen their breath quickly and discreetly, making these products popular choices for both daily use and special occasions.

Mouth Freshener Market Report Highlights

• The chewing gum segment in the mouth freshener market is expected to experience substantial growth over the forecast period due to its convenience and ability to promote oral health.
• The flavoured candies segment dominated the mouth freshener market in 2024 due to their appealing taste, attractive packaging, and vibrant flavors. 
• The retail stores segment accounted for a major share of the market in 2024 due to their widespread accessibility and established presence.
• The online segment is projected to grow at a robust pace during the assessment period owing to the rapid growth of e-commerce and the convenience of online shopping.
• In the global market, North American mouth freshener market has the highest revenue share due to aggressive marketing campaigns along with the strong culture of personal hygiene and wellness among consumers.
• The market in Asia Pacific is estimated to expand at a significant CAGR during the forecast period owing to rising urbanization coupled with growing disposable income.
• The global key market players are DABUR; Mondelēz International; MidasCare; Lotte;  HARIBO GmbH & Co. KG; Perfetti Van Melle; Kpra Foods Pvt. Ltd.; Mars, Incorporated; Johnson & Johnson Services, Inc.; FERNDALE CONFECTIONERY PTY LTD; Mountain Breeze; The PUR Company; INVENTZ; DS Group; and THE HERSHEY COMPANY.

Polaris Market Research has segmented the mouth freshener market report based on type, category, distribution channel, and region:

By Type Outlook (Revenue, USD Billion, 2020 - 2034)

• Mouth Sprays
• Flavoured Candies
• Breath Strips
• Chewing Gums
• Others

By Category Outlook (Revenue, USD Billion, 2020 - 2034)

• Sugar Free
• Conventional

By Distribution Channel Outlook (Revenue, USD Billion, 2020 - 2034)

• Retail Stores
• Online Stores

By Regional Outlook (Revenue, USD Billion, 2020 - 2034)

• North America

• US
• Canada

• Europe

• Germany
• France
• UK
• Italy
• Spain
• Netherlands
• Russia
• Rest of Europe

• Asia Pacific

• China
• Japan
• India
• Malaysia
• South Korea
• Indonesia
• Australia
• Rest of Asia Pacific

• Middle East & Africa

• Saudi Arabia
• UAE
• Israel
• South Africa
• Rest of Middle East & Africa

• Latin America

• Mexico
• Brazil
• Argentina
• Rest of Latin America

Mouth Freshener Report Scope