Meat Snacks Market Size Worth $17,750.52 Million By 2032 | CAGR: 7.0%

The global Meat Snacks Market size is expected to reach USD 17,750.52 million by 2032, according to a new study by Polaris Market Research. The report “Meat Snacks Market Share, Size, Trends, Industry Analysis Report, By Type (Jerky, Meat Sticks, Sausage, Others); By Source; By Category; By Distribution Channel By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increased awareness of the importance of protein in the diet has been a key driver for the meat snacks market. Consumers are proactively seeking protein-packed snacks to support their dietary needs, and meat snacks have positioned themselves as a convenient and enjoyable source of this essential nutrient. The versatility of meat sources, including beef, pork, poultry, and even alternative options like turkey and plant-based choices, has contributed to the broad appeal of meat snacks across diverse consumer preferences.

Furthermore, the advent of e-commerce and the proliferation of online retail platforms have facilitated easy access to a wide variety of meat snacks. Consumers can explore and purchase products from the comfort of their homes, contributing to the market's accessibility and growth. Additionally, globalization and the influence of various culinary traditions have led to the diversification of meat snack offerings, with an infusion of ethnic flavors catering to a broad spectrum of tastes.

Marketing and branding strategies have also played a crucial role in driving the popularity of meat snacks. Companies have capitalized on the narrative of quality, flavor, and nutritional benefits, effectively communicating these aspects to consumers through various channels. As a result, meat snacks have not only become a staple in the diets of many but have also carved out a distinct identity in the competitive snack market.

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Premium meat snacks have emerged as a thriving category, transcending their traditional placement in convenience stores and truck stops. This burgeoning trend extends beyond these locations, with premium meat snacks now being prominently featured in diverse outlets ranging from gyms and natural grocers to various online platforms. For instance, Recent research from jerkybrands.com indicates a significant growth in meat snack consumption, reaching its highest peak since 2012. Sales have surged by 40% over the past four years, rising from approximately $3.5 billion in 2019 to a substantial $4.9 billion in 2022. According to jerkybrands.com's survey, jerky beef consumption experienced a 1.4% increase from 2020 to 2022, and this upward trajectory is expected to persist.

The meat snacks market's momentum is further propelled by a diversification of protein sources. Beyond the conventional beef and pork, the inclusion of less-common protein options such as turkey, seafood, and game meats is expanding the market's horizon. Moreover, the introduction of diverse formats, such as power packs, bars, and deli bites in the refrigerated case, is creating new opportunities for meat snacks to become a versatile and appealing choice for various snacking occasions.

Meat Snacks Market Report Highlights

• Jerky segment accounted for over 44% share in 2023 due its affordability, convenience, and universal taste preferences also it has good shelf life.
• Meat sticks segment expected to hold highest CAGR about 7.3% over forecast period. Due to meat sticks, such as beef sticks, are favored for their soft texture, offering convenience, high protein, and low carb content to consumers.
• Beef source segment holds the over 45.5% share of the market in 2023, due to its long shelf life and various flavors and its availability in across various retail outlets, also consumers rising preference.
• Pork source segment is accounted for over 25.4% share in 2023 and forecasted to reached at 26% in 2032. Pork, renowned for its versatility and protein content, is exemplified in pork jerky, prized for its tender texture and flavor adaptability.
• Plain category segment is expected to hold about 34.6% share during 2024-2032 forecast period. Plain meat offering the natural taste of meat without added seasonings and catering to dietary preferences with simpler ingredient lists.
• North America led the industry and accounted for a majority of market revenue share over 38% in 2023 due to increasing demand for high-protein, low-carb snacks in North America and rising the awareness for health and wellness between consumers.
• The global key market players include Link Snacks, Inc., Oberto, Conagra Brands, Inc., Tyson Foods Inc., Bridgford Foods Corporation, Hormel Foods, Country Archer Provisions, Old Wisconsin Sausage, Inc., and others.

Polaris Market Research has segmented the Meat Snacks Market report based on type, source, category, distribution channel, and region:

Meat Snacks, Type Outlook (Revenue - USD Million, 2019 - 2032)

• Jerky
• Meat Sticks
• Sausage
• Others

Meat Snacks, Source Outlook (Revenue - USD Million, 2019 - 2032)

• Beef
• Pork
• Poultry
• Others

Meat Snacks, Category Outlook (Revenue - USD Million, 2019 - 2032)

• Plain
• Flavored

Meat Snacks, Distribution Channel (Revenue - USD Million, 2019 - 2032)

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• Others

Meat Snacks, Regional Outlook (Revenue - USD Million, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands.
• Rest of Europe

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Rest of Asia Pacific

• Latin America

• Argentina
• Brazil
• Mexico
• Rest of Latin America

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa

Meat Snacks Market Report Scope