The global marketing automation market size is expected to reach USD 21,700.9 by 2032, according to a new study by Polaris Market Research. The report “Marketing Automation Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Type; By Organization Size; By Application; By End-Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The marketing automation market is the sector that revolves around technologies, solutions, and services designed for automating marketing activities. It includes software platforms, tools, and services that empower businesses to streamline their marketing efforts and achieve greater efficiency.
In recent years, the market for marketing automation has experienced significant growth due to the rising need for effective and personalized marketing strategies. Companies from diverse industries embrace marketing automation solutions to enhance their marketing processes, engage customers more effectively, and boost revenue generation.
The marketing automation market comprises various players, including software vendors, service providers, consulting firms, and agencies. These companies offer various marketing automation solutions to cater to different needs. These solutions can range from comprehensive platforms integrating multiple marketing functions to specialized tools focusing on specific areas like email marketing, lead management, or social media automation.
In today's competitive marketing landscape, data-driven retention marketing has become essential. There is a growing opportunity for contextual and emotionally intelligent communications that acknowledge customer preferences. Customer marketing platforms have experienced significant growth, fueled by increased social media and email marketing.
Do you have any questions? Would you like to request a sample or make an inquiry before purchasing this report? Simply click the link below: https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market/request-for-sample
Email marketing has gained significant popularity among businesses worldwide. It offers key features like email tracking, detailed profiling, scheduled sending, and performance analytics. These features empower marketers to manage and optimize their email campaigns effectively.
Marketing a product or service involves various complexities, including engaging multiple stakeholders, suppliers, and agencies and leveraging numerous media channels. The ever-changing consumer behavior adds to the complexity of the marketing landscape, which is often vast and diverse. Many enterprises, especially small and medium-sized businesses (SMBs), face challenges such as outdated legacy systems, limited budgets, and a shortage of skilled professionals to handle marketing software.
To address these challenges, organizations globally are increasingly investing in data and analytics systems within the industry. This investment fuels the adoption of marketing automation solutions, enabling businesses to streamline their marketing efforts and leverage data-driven insights for improved performance.
Marketing Automation Market Report Highlights
Polaris Market Research has segmented the marketing automation market report based on component, deployment type, organization size, application, end-use, and region:
Marketing Automation, Component Outlook (Revenue - USD Million, 2019 - 2032)
Marketing Automation, Deployment Type Outlook (Revenue - USD Million, 2019 - 2032)
Marketing Automation, Organization Size Outlook (Revenue - USD Million, 2019 - 2032)
Marketing Automation, Application (Revenue - USD Million, 2019 - 2032)
Marketing Automation, End-Use (Revenue - USD Million, 2019 - 2032)
Marketing Automation, Regional Outlook (Revenue - USD Million, 2019 - 2032)
Marketing Automation Market Report Scope
Report Attributes |
Details |
Market size value in 2024 |
USD 8225.38 million |
Revenue forecast in 2032 |
USD 21,700.9 million |
CAGR |
12.9% from 2024 – 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
Segments Covered |
By Component, By Deployment Type, By Organization Size, By Application, By End-Use, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Key Companies |
ClickDimensions, Act-On Software, Adobe Inc., ActiveCampaign, HubSpot, GetResponse, IBM Corporation, Oracle Corporation, Keap, Salesforce Inc., Sendinblue, SAS, SharpSpring, Teradata Corporation, Thryv. |
For Specific Research Requirements |