Intimate Lingerie Market Size Worth $31.55 Billion By 2032 | CAGR: 8.7%

The global intimate lingerie market size is expected to reach USD 31.55 billion by 2032, according to a new study by Polaris Market Research. The report “Intimate Lingerie Wood Market Share, Size, Trends, Industry Analysis Report, By Product Type (Briefs, Bras, Shapewear, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

There has been a significant shift in societal perception regarding body positivity and self-acceptance. This transformation has led to increased awareness and acceptance of diverse body types and sizes. As a result, individuals now seek intimate lingerie that celebrates their uniqueness, complements their specific body type, and promotes confidence. In response to this demand driven by body positivity, lingerie companies have expanded their product offerings and extended their size ranges.

Briefs come in a diverse range of cuts and patterns, including high-cut, low-cut, bikini, hipster, and boy-shorts, offering customers numerous options to suit their preferences. With their practical design and comfortable fit, briefs are well-suited for everyday wear and various activities, including sports and physical exercise. Their growing popularity as intimate clothing can be attributed to their combination of comfort and functionality. Moreover, briefs are available in a wide array of fashionable patterns and colors, catering to a variety of tastes and preferences.

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Expanding middle-class population and increasing levels of disposable income, particularly in countries like China, India, & Southeast Asian nations. As a result of this trend, consumers are allocating a larger portion of their budget towards personal care and fashion, including intimate lingerie. The growing demand for a diverse range of lingerie products, spanning from everyday essentials to premium designs, is further driven by this trend. To capture higher market shares, companies have adopted various strategies, including partnerships, mergers & acquisitions, and global expansion initiatives.

Companies in the market are engaged in product launches and partnerships to stay competitive in the industry. For instance, in May 2023, Triumph Group & ZS, have entered a two-year partnership. The objective of this collaboration is to elevate customer engagement by leveraging ZS's state-of-the-art software-as-a-service product, Personalize.AI, to deliver personalized interventions. Moreover, in February 2023, Hanes Brands introduced Hanes Originals collection, featuring a diverse range of innerwear for women, men, girls, & boys. The collection encompasses various items such as bras, under-wear, & tanks. It brings together a captivating blend of vibrant patterns & colors, complemented using innovative fabrics.

Intimate Lingerie Market Report Highlights

• Shape-wear segment registered the steady growth, owing to the introduction of stylish, trendy, customized, & body contouring designed clothes
• Online segment expected to grow at steady rate, owing to rise in instances of window shopping, & exclusive deals with the premium product manufacturers
• North America held largest share, owing to the presence of high-net-worth individuals with the desired fashion sense
• The global key market players include Victoria’s Secret, Zivame, Gap, Triumph International, Calvin Klein, Wacoal Holdings Corp., Chantelle, Hanes Brands, Hunkemoller, and Natori

Polaris Market Research has segmented the intimate lingerie market report based on product type, distribution channel, and region:

Intimate Lingerie, Product Type Outlook (Revenue - USD Billion, 2023 - 2032)

• Briefs
• Bras
• Shapewear
• Others

Intimate Lingerie, Distribution Channel Outlook (Revenue - USD Billion, 2023 - 2032)

• Offline
• Online

Intimate Lingerie, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa

Intimate Lingerie Market Report Scope