Pet Wearable Market Size Worth USD 14.85 Billion by 2034 | CAGR: 14.9%

The global pet wearable market size is expected to reach USD 14.85 billion by 2034, according to a new study by Polaris Market Research. The report “Pet Wearable Market Size, Share, Trends, Industry Analysis Report: By Product (Smart Collars, Activity Trackers, Pet Emotion Sensors, Smart Vests, Smart Cameras, and Smart Harnesses), Technology, Animal Type, Application, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Pet wearables are small, wearable devices that transfer medical and wellness data of an animal or pet in real time. They track and monitor daily activities, food habits, sleep and breathing patterns, calories burned in different time intervals under different parameters, heart rate activity, and fear and fight responses under strained environments of pets and animals. These metrics are useful integral points to monitor health and analyze the performance of pets/animals.

The rapid surge in the pet population, changing spending patterns of pet owners, and the growing trend of pet humanization are among the key factors driving the pet wearable market growth. In addition, rising concerns over livestock health and the need to contain animal poaching of endangered animals support market expansion.

The increasing usage of advanced technologies, such as artificial intelligence and machine learning, in pet wearables is anticipated to drive the pet wearable market development in the coming years. AI-based pet wearables have smart algorithms that can effectively monitor a pet’s behavior and identify irregularities. By notifying pet owners of these changes, AI-based pet wearables facilitate early intervention and veterinary care.

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Market participants are focusing on strategic developments such as new product launches, partnerships, and mergers and acquisitions to improve their offerings and expand their pet wearable market presence. For instance, in October 2023, PetPace introduced the PetPace Health 2.0 smart dog collar. The company stated that the smart dog collar comes with several advanced features, including location tracking, disease management, and early symptom detection, to effectively monitor a dog’s health and behavior.

Pet Wearable Market Report Highlights

• Based on product, the smart collar segment accounted for the largest market share of 64.55% in 2024. Smart collars connect wirelessly to the pet owner’s/livestock keeper's smartphone, allowing them to monitor their pet’s or animal’s fitness, health, training, and food behaviors.
• Based on technology, the RFID segment held the largest pet wearable market revenue share of 43.01% in 2024. Accuracy and reliability are two major advantages of RFID-based wearables that are driving the robust growth of the segment.
• North America dominated the pet wearable market with the largest revenue share of 35.0% in 2024. The regional market growth is fueled by various factors, including the increasing trend of pet adoption, growing feedstock health concerns, and rising per capita expenditure of pet owners.
• The Asia Pacific pet wearable market accounted for a revenue share of 23.34% in 2024, owing to the increasing incidence of chronic conditions in pets and growing expenditure on pets due to rising disposable income.
• Datamars; Felcana; FitBark Service; Avid Identification Systems, Inc.; Barking Labs; LATSEN; Link My Pet; Garmin Ltd.; GoPro Inc.; Loc8tor Ltd.; PetPace; PetTech.co.uk.Ltd.; Mars, Incorporated; PETFON; and Tractive are a few global key market players.

Polaris Market Research has segmented the pet wearable market report on the basis of product, technology, animal type, application, and region:

By Product Outlook (Revenue – USD Billion, 2020–2034)

• Smart Collars
• Activity Trackers
• Pet Emotion Sensors
• Smart Vests
• Smart Cameras
• Smart Harnesses

By Technology Outlook (Revenue – USD Billion, 2020–2034)

• GPS
• RFID Devices
• Bluetooth
• Sensors

By Animal Type Outlook (Revenue – USD Billion, 2020–2034)

• Dogs
• Cats
• Other Animals

By Application Outlook (Revenue – USD Billion, 2020–2034)

• Identification & Tracking
• Medical Diagnosis & Treatment
• Behavior Monitoring & Control
• Safety & Security
• Facilitation

By Regional Outlook (Revenue – USD Billion, 2020–2034)

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Malaysia
  • South Korea
  • Indonesia
  • Australia
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of Middle East & Africa

• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America

Pet Wearable Market Report Scope