Eye Tracking Market Size Worth USD 23,450.65 Million by 2034 | CAGR: 29.6%

The global eye tracking market size is expected to reach USD 23,450.65 million by 2034, according to a new study by Polaris Market Research. The report “Eye Tracking Market Size, Share, Trends, Industry Analysis Report: By Type (Remote Eye Tracking and Mobile Eye Tracking), Offering, Application, End Users, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Eye tracking is a technology used to record eye movements, eye positions, and points of gaze to understand visual attention and behavior. Eye tracking finds applications across several fields, including automotive, research, marketing, human-computer interaction, and performance tracking.

The growing emphasis on offering a personalized experience on consumer devices has propelled the research for eye tracking technology and boosted eye tracking market growth. This technology is being increasingly integrated with assistive communication devices to offer benefits related to eye trailing. The rising penetration of eye tracking technology in sectors such as aviation, automotive, and entertainment is also influencing the eye tracking market expansion.

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The growing use of eye tracking technology in augmented reality and virtual reality applications is expected to accelerate its adoption in the coming years. Factors such as the development of eye tracking technology for interoperability, the introduction of low-cost eye tracking solutions, and growing use in lie detection and gaming applications are anticipated to provide growth opportunities during the forecast period.

Eye Tracking Market Report Highlights

• Based on type, the remote eye tracking segment dominated the eye tracking market revenue share in 2024 as these systems offer precise, objective data about the participant’s movement.
• Based on end users, the healthcare segment held the largest eye tracking market share of 26% in 2024, owing to the increased adoption of eye tracking in various healthcare applications.
• North America dominated the market with a revenue share of 49.00% in 2024. The regional market growth is primarily fueled by the increased use of advanced technologies in the healthcare sector.
• The Asia Pacific eye tracking market is projected to witness the fastest growth from 2025 to 2034. The expanding use of eye tracking, especially in consumer electronics, is the major factor driving the regional market size.
• A few leading players in the market are EyeTech Digital Systems, Inc.; EyeTracking, Inc.; LC Technologies, Inc.; Mirametrix Inc.; Tobii AB; Sensomotoric Instruments GmbH; Seeing Machines Ltd.; Ergoneers GmbH; Gazepoint Research Inc.; and Smart Eye AB.

Polaris Market Research has segmented the eye tracking market on the basis of type, offering, applications, end users, and region:

By Type Outlook (Revenue – USD Million, 2020–2034)

• Remote Eye Tracking
• Mobile Eye Tracking

By Offering Outlook (Revenue – USD Million, 2020–2034)

• Hardware
• Software
• Services

By Application Outlook (Revenue – USD Million, 2020–2034)

• Assistive Communication
• Usability Testing

By End Users Outlook (Revenue – USD Million, 2020–2034)

• Consumer Electronics
• Automotive and Transportation
• Defense and Aerospace
• Retail
• Healthcare
• Others

By Regional Outlook (Revenue – USD Million, 2020–2034)

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Malaysia
  • South Korea
  • Indonesia
  • Australia
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of the Middle East & Africa

• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America

Eye Tracking Market Report Scope