Customer Engagement Solutions Market Size Worth $43.91 Billion By 2030 | CAGR: 10.8%

The global customer engagement solutions market size is expected to reach USD 43.91 billion by 2030, according to a new study by Polaris Market Research. The report Customer Engagement Solutions Market by Component (Solution, Services), By Vertical (Automotive & Transportation, Consumer Goods & Retail, Healthcare & Life Sciences, Media & Entertainment, Telecommunication); By Development Mode; By Region; Segment Forecast, 2022 - 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rise of smartphones and other mobile devices, increasing adoption of driver assistance systems, and growing demand for connected vehicles have increased the demand for customer engagement solutions. Consumers are increasingly adopting smart homes solution to automate processes. They are increasingly being used across home, industrial, and office applications.

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The outbreak of COVID-19 has accelerated the adoption of automated interactions owing to stringent regulations regarding social distancing during the pandemic. Further, customer engagement can be accomplished through various different methods such as the creation & posting of new content on websites and digital platforms.

With the growing smartphone and internet adoption, there has been the ease in accessing cliental and other information regarding products and services through numerous channels such as the web, social media, and other channels. Effective and appropriate consumer service brings the consumer brand loyal and, thus, helps the organizations across various industries to continue in the business and earn profits. 

North America accounted for a significant share in 2021. Businesses are taking initiatives to improve the consumer experience, efficiency, and business output. The growing adoption of mobile devices, implementation of smart home solutions, and adoption of the Internet of Things are expected to fuel the industry growth during the forecast period.

Customer Engagement Solutions Market Report Highlights

• The solution segment holds the majority share of the market and is expected to grow further over the forecast period owing to the organization's requirement to support them throughout the sales, pre-sales, and post-sales activities
• The cloud sector is expected to hold the significant revenue share
• Consumer goods & retail is expected to hold the largest revenue share due to the increase in use of e-commerce platforms and growing adoption of customer engagement solutions as well as smartphones and tablets are some of the major factors which are contributing to the growth of the global market
• North America is expected to capture the largest share of the overall industry
• The market is highly competitive owing to the existence of large industry players with a global presence including Microsoft Corporation, NICE Systems Ltd., Nuance Communications, Inc., OpenText Corporation, and Oracle Corporation

Polaris Market Research has segmented the customer engagement solutions market report based on development mode, component, vertical, and region:

Customer Engagement Solutions, Development Mode Outlook (Revenue - USD Billion, 2018 - 2030)

• Cloud
• On-premises

Customer Engagement Solutions, Component Outlook (Revenue - USD Billion, 2018 - 2030)

• Solution
• Services

Customer Engagement Solutions, Vertical Outlook (Revenue - USD Billion, 2018 - 2030)

• Automotive & Transportation
• Consumer Goods & Retail
• Healthcare & Life Sciences
• Media & Entertainment
• Telecommunication

Customer Engagement Solutions, Regional Outlook (Revenue - USD Billion, 2018 - 2030)

• North America
  • U.S
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
• Latin America
  • Argentina
  • Brazil
  • Mexico
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa