The global Alcoholic Beverages market size is expected to reach USD 3,109.52 billion by 2032, according to a new study by Polaris Market Research. The report “Alcoholic Beverages Market Share, Size, Trends, Industry Analysis Report, By Type (Cider, Perry & Rice Wine, Wine, Beer, Spirits, Hard Seltzer, Others); By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The increasing incorporation of natural and functional ingredients in the production of premium alcoholic beverages presents a significant opportunity for this segment. Therefore, major alcohol manufacturers are focusing on forming partnerships with key players in the production of premium alcoholic beverages. For instance, in October 2022, Pernod Ricard strengthened its collaboration with Sovereign Brands, intending to significantly increase its minority stake in Sovereign Brands' portfolio of super-premium spirits and wine brands. This strategic investment aims to accelerate Pernod Ricard's efforts to enhance its consumer-centric product portfolio development.
Alcohol beverage manufacturers are responding to changing consumer preferences by introducing ready-to-drink (RTD) hybrid beverages, which are alcoholic cocktails combining elements from various beverage categories. These mixed drinks, produced with enticing flavor ingredients and distinct production processes, often involve aging beers or spirits in wine barrels to impart unique flavors. Hybrid beverages, such as those blending tea with rum or vodka with rum, are gaining popularity. Notable examples include Kahlua Midnight (rum and Kahlua), Malibu Red (rum and tequila), and Absolut Tune. These premium RTD beverages have witnessed a surge in consumer demand. The diverse flavors of beer play a crucial role in market growth, with consumers increasingly open to experimenting and trying different beer varieties. Tasting rooms for alcoholic beverages are gaining popularity, providing consumers with the opportunity to sample new flavors and contribute to beer innovations through crowd-sourcing. As market players focus on producing RTD alcoholic beverages, this trendy category is attracting a growing customer base.
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The onset of the COVID-19 pandemic in early 2020 brought about significant global changes in various aspects of daily life. The imposed lockdowns, socializing bans, and the closure of restaurants, nightclubs, and pubs during the pandemic's peak in 2020-2021 had a profound impact on consumers' alcohol purchase and consumption habits. The alcoholic drinks industry experienced a downturn, with a notable decrease in global alcohol consumption in the first half of 2020.
Sales of alcohol beverages in establishments like bars, nightclubs, pubs, and restaurants were severely affected by the enforced shutdown. The shift in consumer behavior was evident, transitioning from consuming alcohol-based drinks in public places to a significant increase in home consumption. According to the NCBI, the e-commerce sector witnessed steady growth due to COVID-19 restrictions on in-store trade channels. While on-premise sales experienced a decline in various countries such as China, the U.K., Poland, and Italy during the pandemic, e-commerce sales of alcoholic drinks surged in the latter half of 2020.
Alcoholic Beverages Market Report Highlights
Polaris Market Research has segmented the Alcoholic Beverages market report based on type, distribution channel, and region:
Alcoholic Beverages, Type Outlook (Revenue - USD Billion, 2019 - 2032)
Alcoholic Beverages, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
Alcoholic Beverages, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
Report Attributes |
Details |
Market size value in 2024 |
USD 2,423.51 billion |
Revenue forecast in 2032 |
USD 3,109.52 billion |
CAGR |
3.1% from 2024 – 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2024 to 2032 |
Segments Covered |
By Type, By Distribution Channel, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Customization |
Report customization as per your requirements with respect to countries, region, and segmentation. |
For Specific Research Requirements |