A2P Messaging Market Size Worth $104.94 Billion By 2032 | CAGR: 4.70%

The global A2P messaging market size is expected to reach USD 104.94 billion by 2032, according to a new study by Polarix Market Research. The report “A2P Messaging Market Share, Size, Trends, Industry Analysis Report, By Component (Platform, A2P Service); By Application; By Deployment Mode; By SMS Traffic; By End User; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The increasing adoption of AI-driven personalization in the market is driving its growth. AI-driven personalization is highly dependent on the quality of the underlying dataset. With robust data, businesses may be able to deliver personalized customer experiences that truly resonate with consumers. However, this challenge presents an opportunity for growth in the market. According to recent reports, half of the companies need help obtaining accurate personalization data, marking a ten-percentage point increase compared to 2022. Additionally, 31% of businesses identify poor data quality as a major obstacle in leveraging AI for personalization. These challenges highlight the crucial role of accurate and high-quality data in delivering effective AI-driven personalization.

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The significant increase in CPaaS (Communications Platform as a Service) traffic is driving the growth of the A2P Messaging Market. The rise in CPaaS traffic indicates a growing demand for A2P messaging services across various channels. Businesses leverage SMS, Voice, and popular messaging apps like WhatsApp to interact with their customers in real time and deliver personalized experiences. The increased adoption of CPaaS solutions and the surge in interactions across these channels signify the expanding scope and effectiveness of A2P messaging in engaging customers, delivering notifications, facilitating transactions, and enabling customer support.

A2P Messaging Market Report Highlights

• Platform segment is anticipated to witness faster growth in the coming years as it provides technological infrastructure.
• Promotional and Marketing Services segment accounted for the larger market share owing to the cost-effective marketing channel.
• Retail and eCommerce segment is projected to witness significant growth owing to growing need for order management and delivery updates.
• APAC is projected to register a higher growth rate in the study period owing to rising mobile banking and payment services.
• North America is expected to grow larger revenue share owing to the established IT infrastructure and rising popularity of MMS.
• The global players include Syniverse Technologies, CellTrust, AQL, Gupshup Technology India, Link Mobility, EngageSpark & TeleSign.

Polaris Market Research has segmented the A2P messaging market report based on component, application, deployment mode, SMS traffic, end user and region:

A2P Messaging, Component Outlook (Revenue - USD Billion, 2019 - 2032)

• Platform
• A2P Service

A2P Messaging, Application Outlook (Revenue - USD Billion, 2019 - 2032)

• Authentication Services
• Promotional and Marketing Services
• Customer Relationship Management Services
• Pushed Content Services
• Interactive Messages
• Others

A2P Messaging, Deployment Mode Outlook (Revenue - USD Billion, 2019 - 2032)

• On-premises
• Cloud

     A2P Messaging, SMS Traffic Outlook (Revenue - USD Billion, 2019 - 2032)

• National
• Multi-country

    A2P Messaging, End User Outlook (Revenue - USD Billion, 2019 - 2032)

• Banking, Financial Services, and Insurance
• Retail and eCommerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others

A2P Messaging, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
• Latin America
  • Argentina
  • Brazil
  • Mexico
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

A2P Messaging Market Report Scope