Whipping Cream Powder Market Share, Size, Trends, Industry Analysis Report, By Source (Dairy, Non-dairy), By Powder Type, By Application, By Region, And Segment Forecasts, 2023 - 2032
- Published Date:Jul-2023
- Pages: 112
- Format: PDF
- Report ID: PM3588
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global whipping cream powder market was valued at USD 879.43 million in 2022 and is expected to grow at a CAGR of 7.5% during the forecast period. Rising interest in baking and pastry-making, along with the increasing demand for dairy-based products in emerging markets, contributes to whipping cream powder's growing popularity. This versatile ingredient finds applications in various sectors, such as bakery products, confectionery, & frozen desserts. Demand for such powder will increase further due to its convenience and longer shelf life than fresh cream. Additionally, the trend of health-conscious food consumption has led to the development of low-fat & sugar-free versions of dairy-based products. Consumers seek healthier alternatives without compromising taste and texture, and manufacturers respond to this demand by offering more nutritious options.
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The versatile ingredient is widely used in preparing cake mixes, pastries, ice creams, & desserts. The convenience, shelf life, & consistent quality offered by this powder have made it a preferred choice among food manufacturers and professional chefs. The increasing popularity of baking & pastry-making across the globe can be attributed to several factors, including the influence of cooking shows, the impact of social media, and the growing interest in homemade & artisanal food options. As more people are inspired to explore culinary arts and create their delicious treats, the demand for such powder as a key ingredient in these creations is expected to contribute to the market's growth. The versatility and ease of such powder make it a valuable resource for experienced chefs and home cooks, driving its adoption in the global market.
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Industry Dynamics
Growth Drivers
Whipping cream powder is a versatile and convenient ingredient that enhances various baked goods and pastries' stability, texture, and creaminess. Its ability to provide these desirable characteristics to desserts, cakes, pastries, and confections has led to a growing demand for whipping cream powder from professional bakers and home cooks, driving the market's growth. The convenience and extended shelf life of whipping cream powder make it particularly appealing when obtaining fresh cream may be challenging. This has led to its adoption by consumers seeking a reliable and accessible option for incorporating dairy-based ingredients into their culinary creations. With the increasing demand from emerging markets and consumers' changing dietary habits, the whipping cream powder market is poised for growth in these regions.
Manufacturers are developing powder formulations to cater the diverse consumers. These formulations offer reduced fat and sugar content while delivering the desired taste and texture in various culinary applications. The focus on providing healthier alternatives reflects the industry's response to the rising demand for dairy-based products that meet the requirements of health-conscious individuals. This trend has contributed to the growth of the global market as manufacturers strive to offer products that fulfill both taste preferences and health considerations.
Report Segmentation
The market is primarily segmented based on source, powder type, application, and region.
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By Source |
By Powder Type |
By Application |
By Region |
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Dairy segment accounted for the largest market share in 2022
The dairy segment accounted for the largest market share. It offers a desirable taste that resonates with many consumers. Traditional products' rich and creamy flavor is highly preferred in various culinary applications. Furthermore, the dairy industry has a well-established infrastructure for production, processing, and distribution, enabling easy availability of dairy-based powder in the market. The existing dairy sector has a long-standing history of being a primary whipping cream source, contributing to its dominant position. Cultural preferences & culinary traditions also play a significant role in sustaining the demand for the powder.
Non-dairy powder segment registered steady growth. With increasing number of individuals adopting lactose-free diets, dealing with dairy allergies, embracing veganism, and prioritizing health consciousness, the demand for non-dairy alternatives has surged. Non-dairy whipping cream powders, typically derived from plant-based ingredients, have gained traction as they offer lower levels of saturated fat and cater to consumers' evolving preferences. Culinary innovation and advancements in producing high-quality non-dairy options have expanded their application possibilities, generating increased consumer interest. Additionally, sustainability concerns and the lower environmental impact of non-dairy sources have further contributed to their popularity.
Baker & confectionery segment garnered largest share in 2022
The confectionery segment held the largest revenue share. This dominance can be attributed to whipping cream powder's wide-ranging benefits and attributes. It provides convenience, stability, cost-effectiveness, and longer shelf life than fresh cream. In the bakery and confectionery industry, whipping cream powder finds extensive usage in various products, including cakes, pastries, desserts, and toppings. Its versatility lies in enhancing the texture, stability, and creaminess of these baked goods and confections. Manufacturers and bakers can achieve consistent quality, extended shelf life, and desirable taste profiles by incorporating whipping cream powder.
The beverage segment witnessed steady growth. It plays a pivotal role in meeting this demand by offering a convenient solution to achieve a rich and creamy texture in beverages. It is extensively used in various beverages, such as milkshakes, hot chocolates, & specialty coffees. By incorporating whipping cream powder, beverage manufacturers can easily create creamy and luscious drink options that cater to the desires of consumers seeking indulgence and pleasant taste experiences.
Europe region dominated the global market in 2022
Europe region dominated the global market with considerable market share. Europe has a long-standing and well-established dairy tradition with a rich culinary culture that values high-quality dairy products. The European region is renowned for its expertise in dairy production, processing, and craftsmanship, ensuring the availability of premium dairy ingredients such as whipping cream powder. The strong emphasis on quality and tradition in European culinary practices has created a robust demand for whipping cream powder in the region. Furthermore, Europe benefits from efficient distribution networks that ensure the timely and widespread availability of whipping cream powder. The well-developed infrastructure enables smooth transportation and delivery of products, supporting the market's growth and meeting the demands of consumers, food manufacturers, and the hospitality industry.
APAC registered a robust growth rate. Changing consumer preferences, a surge in home baking and cooking activities, a thriving food service industry, the widespread popularity of desserts and bakery products, and the efforts of manufacturers and suppliers to meet the increasing market demand. Consumers are increasingly seeking convenient and high-quality ingredients for their culinary endeavors. The growing interest in homemade and artisanal food products and the rise of cooking shows and online cooking platforms have led to a surge in home baking and cooking activities. As a result, the demand for powder as a versatile and convenient ingredient in various recipes has grown.
Competitive Insight
Some of the major players operating in the global market include Kraft Heinz, Weikfield, Betty Crocker, Wilton Brands, AussieBlends, Hoosier Hill Farm, Adams Food, Dr. Oetker, Well & Good, and Swiss Bake Ingredients.
Recent Developments
- In May 2022, PT Lautan Natural Krimerindo (LNK) unveiled a new product called RichCreme Whip Creme Powder. This addition to their product lineup is specifically tailored to cater to the needs of bakers and individuals fond of sweet treats.
Whipping Cream Powder Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 942.58 million |
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Revenue forecast in 2032 |
USD 1,804.10 million |
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CAGR |
7.5% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019 – 2021 |
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Forecast period |
2023 – 2032 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2023 to 2032 |
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Segments covered |
By Source, By Powder Type, By Application, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Kraft Heinz, Weikfield, Betty Crocker, Wilton Brands, AussieBlends, Hoosier Hill Farm, Adams Food, Dr. Oetker, Well & Good, and Swiss Bake Ingredients. |
FAQ's
The global whipping cream powder market size is expected to reach USD 1,804.10 million by 2032.
top market players in the Whipping Cream Powder Market are Kraft Heinz, Weikfield, Betty Crocker, Wilton Brands, AussieBlends, Hoosier Hill Farm, Adams Food.
Europe region contribute notably towards the global Whipping Cream Powder Market.
The global whipping cream powder market expected to grow at a CAGR of 7.5% during the forecast period.
The Whipping Cream Powder Market report covering key are source, powder type, application, and region.
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