Tomato Powder Market Share, Size, Trends, Industry Analysis Report, By Nature (Organic and Conventional); By Product Type; By Application; By Region; Segment Forecast, 2023 – 2032
- Published Date:Jul-2023
- Pages: 119
- Format: PDF
- Report ID: PM3668
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global tomato powder market was valued at USD 1.23 billion in 2022 and is expected to grow at a CAGR of 3.68% during the forecast period.
Rising working-class population and their hectic life schedules that lead to higher consumption of processed and ready-to-eat food products, which highly utilizes the tomato powder as a key flavoring ingredient and tastemaker along with the surge in number of health-conscious people who are moving towards organic food & beverages, are driving the global market growth. In addition, the exponential growth of food processing industries mainly in the emerging economies like China, India, and Brazil and rising investments on R&D activities to innovate new products with more improved and enhanced properties, is likely to have a positive impact on the product demand.
For instance, in November, a team of researchers at the Ohio State University situated in the United States, found that the tomatoes consumption might increase the diversity of gut microbes and have the potential of modulate the gut microbiome. The researchers have experimented on 20 pigs, because their gastrointestinal tract is quite similar to the humans.
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Moreover, major manufacturers across the globe are continuously innovating new applications and uses areas for tomato powders and are also focusing on the development on new product formulations such as flavored tomato powders with added herbs and spices, to cater to specific requirement of customers. Beside this, companies are taking initiatives like sourcing tomatoes from local farmers, implementing efficient processing methods to reduce energy consumption, and utilizing sustainable packaging materials., which helps them to gain traction and create new revenue opportunities globally.
The outbreak of the COVID-19 pandemic has significantly impacted the growth of the tomato powder market. The rapid spread of deadly coronavirus across the globe led to significant disruptions in the global supply chain and led to closure of various manufacturing and processing facilities. However, the pandemic also led to a surge in demand for packaged and shelf-stable food products including tomato powder, as consumers were stocking essential food items like tomato powder, due to its long shelf life and versatility in various dishes that increased the demand globally.
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Industry Dynamics
Growth Drivers
Increasing Demand for Ready to Eat & Convenience Foods are Driving the Market Growth
The rapidly surging prevalence and penetration for busy lifestyles, urbanization, and changing dietary habits across the globe that have led to an increased demand for ready-to-eat and convenience foods along with the growing product use in various culinary preparations such as sauces, dips, dressings, and marinades, to enhance flavor and texture and meet consumer demands, are among the primary factors boosting the demand and growth of the market.
Furthermore, with the rising importance of food safety and quality among consumers and surge in the number of people seeking transparency in the supply chain and production processes, forced the manufacturers of the product to increase their focus on ensuring product quality and implementing traceability systems to provide consumers with information about the origin of the tomatoes used, processing methods, and quality control measures, thereby propelling the global market growth.
Report Segmentation
The market is primarily segmented based on nature, product type, application, and region.
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By Nature |
By Product Type |
By Application |
By Region |
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By Nature Analysis
Organic Segment is Expected to Witness Highest Growth During Forecast Period
The organic segment is projected to grow at highest growth rate during the projected period, on account of rapidly increasing preference and prevalence for natural & healthy ingredients among health-conscious consumers globally and rising implementation of healthy food ingredients in the food & beverage industry across the globe. Additionally, governments and regulatory bodies in many countries have implemented standards and certifications for organic products that provide assurance to consumers about the authenticity and quality of organic tomato powder, which in turn, boosting its demand over the years.
The conventional segment led the industry market with substantial revenue share in 2022, mainly accelerated to its widespread use in numerous applications, extended shelf life and convenience, ease of incorporation into several formulations, and cost-effectiveness. The rapid expansion of food processing industry across the globe mainly driven by changing consumer preferences, urbanization, and increasing consumer spending on healthier products, has been positively influencing the segment market.
By Product Type Analysis
Spray Dried Segment Held the Significant Market Revenue Share in 2022
The spray dried segment held the significant market share in terms of revenue in 2022, that is highly attributable to significant emergence as a highly convenient and easy to use product in various food applications, as it is readily soluble in water and can be easily incorporated into several types of recipes, sauces, soups, seasonings, and other food products. Apart from this, this type of tomatoes can be produced and used throughout the year which ensures a consistent supply of tomato flavor and nutrients, while addressing the problem of seasonal availability of fresh tomatoes, thereby propelling the segment market.
The freeze-dried segment is likely to exhibit drastic growth over the next coming years, which is mainly driven by its ability to offer a unique and intense flavor profile that enhances the taste of various food products and the easy availability of savory and umami-rich characteristics in freeze-dried products, making them a popular ingredient in snacks, seasonings, soups, sauces, and ready-to-eat meals.
By Application Analysis
Curries, Gravies, and Soups Segment Accounted for the Largest Market Share in 2022
The curries, gravies, and soups segment accounted global market share in 2022, on account of growing product use as a type of coloring, aromatic, and flavoring ingredient along with the surging prevalence as a convenient alternative to fresh tomatoes in preparing curries, gravies, and soups, while eliminating the need for washing, chopping, and storing fresh tomatoes.
As consumers across the world becoming increasingly health-conscious, the inclusion of tomato powder in curries, gravies, and soups are gaining huge popularity and traction, as they can help enhance the nutritional value of the dishes and makes them more appealing to health-conscious individuals.
Regional Insights
North America Region Dominated the Global Market in 2022
The North America region dominated the global market with largest share in 2022, and is anticipated to continue its market dominance throughout the forecast period. The regional market growth can be mainly attributed to exponential growth in the demand for processed food products due to hectic consumer lifestyles and their higher disposable income along with the presence of world’s major manufacturer and producer companies in countries like US and Canada. The surging popularity of cuisines such as Mexican, Italian, and Mediterranean across the region, which has led to an increased demand for tomato-based dishes and products is also among one of the factors boosting the market growth.
Asia Pacific projected to grow at the healthy CAGR over the study period, owing to presence of significantly large population and customer base with continuously changing lifestyles and dietary preferences coupled with the growing emphasis on natural and clean label food products, influencing the demand for natural food ingredients mainly in emerging economies such as India, China, and Indonesia.
Competitive Insight & Key players Analysis
The tomato powder market is highly competitive and is anticipated to witness competition due to various players operating worldwide. The players are constantly upgrading their product line to stay ahead of the competition. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.
Some of the major players operating in the global market include
- Aarkay Food Products
- Agraz
- AGROTECH
- BATA Food
- China Kunyu Industrial
- COFCO Tunhe Tomato Co. Ltd.
- Damien International
- Drytech
- Farmvilla
- Garlico Industries
- Hangzhou Qincheng Trade Co. Ltd.
- harmony House Foods, Cham Foods
- Lycored
- Vegenat S.A.
Recent Developments
- In July 2022, HRS Process Systems introduced technological innovations in the processing of tomato and various other foods, that will expand or enhance the company’s expertise in high quality tomato products used in several applications including sauces, ketchup, and such foods. Along with this, the company has built its huge reputation among its competitors due to its manufacturing excellence and customer service.
- In September 2022, Mooney Farms, a California-based producer of sun dried tomatoes across the United States, unveiled a new and latest Sun Dried Tomato Tuscan Rub, that is made with the real sun dried tomatoes. The newly developed sun-dried tomato Tuscan rub has been added to the Bella Sun Luci line and will be available to purchase from company own website and from Amazon.
Tomato Powder Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 1.25 billion |
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Revenue forecast in 2032 |
USD 1.74 billion |
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CAGR |
3.68% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019 – 2021 |
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Forecast period |
2023 – 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2023 to 2032 |
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Segments covered |
By Nature, By Product Type, By Application, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Key companies |
Garlico Industries, BATA Food, Aarkay Food Products, harmony House Foods, Cham Foods, Lycored, Hangzhou Qincheng Trade Co. Ltd., AGROTECH, Damien International, Vegenat S.A., China Kunyu Industrial, COFCO Tunhe Tomato Co. Ltd., Drytech, Agraz, and Farmvilla. |
FAQ's
The tomato powder market report covering key segments are nature, product type, application, and region.
Tomato Powder Market Size Worth $1.74 Billion By 2032.
The global tomato powder market is expected to grow at a CAGR of 3.68% during the forecast period.
North America is leading the global market.
key driving factors in tomato powder market are increasing demand for ready to eat & convenience foods.
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