The global Spices and Seasoning market was valued at USD 40.00 billion in 2023 and is expected to grow at a CAGR of 6.1% during the forecast period.
The market is experiencing growth primarily due to the increased awareness of the medicinal benefits associated with spices and herbs, coupled with a rising trend of home cooking. Additionally, the market is being propelled by a growing willingness among consumers to pay a premium for novel and ethnic flavors. The international recognition of local cuisines, driven by their diverse and authentic flavors, is further contributing to the market's expansion.
Asian culinary traditions, including Indian, Chinese, Thai, and Vietnamese cuisines, are renowned for their diverse use of spices and herbs, contributing distinct tastes and flavors to dishes. The rising trend of home cooking among U.S. consumers has led to increased sales of spices like pepper and ginger. Initiatives promoting home-cooked meals to alleviate stress have further fueled the growth of the seasoning and spices market.
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For instance, In July 2020, Spiceology, Inc. collaborated with Pixlee and Loop Commerce to establish the "Coworkers Connecting Through Cooking" program, offering employers creative and enjoyable ways to rejuvenate and strengthen connections with their teams amid the ongoing COVID-19 pandemic. The initiative focused on fostering virtual camaraderie among employees through at-home cooking experiences, providing access to interactive, live-streamed cooking classes and allowing coworkers to digitally share their culinary endeavors with colleagues.
The program featured Spiceology's distinctive gift set blends available at wholesale prices, complemented by live streaming cooking classes for companies to encourage enjoyable cooking experiences among employees at home. Additionally, corporate support for sustainable spice farming, as exemplified by Nestlé India's initiative in March 2022, is anticipated to enhance the market. Changing consumption trends, urbanization, rising incomes, and a growing interest in diverse culinary experiences are driving global demand for seasonings. Furthermore, the adoption of various spices in local cuisines by consumers in Europe and North America is creating new prospects for manufacturers in the global Spices and Seasoning market.
Growth Drivers
The Growing Trend of Veganism and Vegetarianism is Expected to Positively Impact Market Growth
The worldwide trend toward vegetarianism and veganism is rapidly expanding, marked by a significant surge in the vegan population in the U.S. and the U.K. Traditional spices once exclusive to the meat processing industry are now finding applications in vegetarian alternatives, fueling the demand for spices. The global rise of plant-based diets is prompting companies to introduce new products specifically designed for the vegan and vegetarian consumer base. Notably, Watson's Seasoning Blends, a brand based in Los Angeles, unveiled a range of vegan gourmet spice blends in January 2022, responding to the increasing desire for flavorful plant-based meals. With the growing popularity of plant-based options and a modest decline in meat consumption, spice and herb producers have the chance to develop inventive seasoning combinations. Additionally, the escalating use of spices among the vegan community as meat substitutes has positively impacted the overall growth of the global spices and seasonings market.
The market is primarily segmented based on form, product, distribution channel, and region.
By Form |
By Product |
By Distribution Channel |
By Region |
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The Powder Segment Held the Largest Revenue Share in 2023
Numerous foodservice establishments are incorporating powdered spices to enhance the flavor, taste, and color of their prepared dishes. In a 2019 survey by Kalsec, a leading global provider of innovative spice and herb flavor extracts, more than half of consumers indicated a preference for hot and spicy food options in their meals. As a result, food processors, restaurants, hotels, cafes, and various others have embraced a diverse selection of powdered spices and seasonings.
The whole seasoning and spices segment is expected to experience rapid growth with a significant CAGR during the forecast period, propelled by the heightened aroma and flavor imparted to meals and dishes through the incorporation of whole spices. This segment finds versatile use in main dishes, dips, sauces, condiments, entrées, and snacks. The inclusion of whole spices, such as rosemary, mint, ginger, clove, and parsley, in spicy desserts and beverages has garnered appeal among consumers, contributing to increased usage within the food service sector.
The Spices Segment Accounted for the Highest Market Share During the Forecast Period
The influence of globalization has introduced individuals to diverse global flavors and heightened awareness of the nutritional advantages associated with spices, leading to an increased demand in the international market. The versatile ability of spices to impart various flavors has contributed to their rapid growth in global demand. While turmeric, pepper, and cinnamon stand out as the most widely consumed spices globally, other commonly available options in the market encompass cloves, garlic, cardamom, ginger, chili, vanilla, and cumin seeds.
The herbs segment is poised to experience the most rapid growth throughout the forecast period, driven by the numerous health benefits linked to herbs like garlic, parsley, oregano, fennel, peppermint, and basil. These herbs are gaining popularity globally as consumers appreciate their distinct flavors and exceptional medicinal properties. For example, garlic, known for its robust aroma and unique taste, is not only a culinary favorite but also proves effective in addressing common flu and related ailments. Additionally, garlic is recognized for its beneficial impact on treating hypertension and cardiovascular diseases.
Asia Pacific Dominated the Largest Market in 2023
The rising usage of seasonings in the region is also linked to the growth in disposable income, the emergence of numerous domestic spice and herb brands, and increased marketing and promotional efforts. Key spice and herb-producing countries like India, Vietnam, China, and Thailand contribute to making the Asia Pacific region a major global exporter. Global market trends and migration have influenced changes in consumer food preferences, presenting new opportunities for foodservice outlets to integrate a diverse range of seasonings into their culinary offerings.
North America is projected to be the swiftest-growing segment between 2023 and 2030. The U.S. market is poised for substantial growth, driven by consumers' openness to experimenting with novel flavors and heightened demand from Asian immigrants in the country who express a keen interest in diverse ethnic tastes. The increasing popularity of Indian and Asian cuisines, coupled with a rising inclination toward prepared foods, stands out as the primary catalysts for the growth of the spices and seasonings market in North America.
The market is characterized by intense competition, with established players relying on advanced technology, high-quality products, and a strong brand image to drive revenue growth. These companies employ various strategies such as research and development, mergers and acquisitions, and technological innovations to expand their product portfolios and maintain a competitive edge in the market.
Some of the major players operating in the global market include:
Report Attributes |
Details |
Market size value in 2024 |
USD 42.27 billion |
Revenue forecast in 2032 |
USD 68.22 billion |
CAGR |
6.1% from 2024 – 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
Segments Covered |
By Form, By Product, By Distribution Channel, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Customization |
Report customization as per your requirements with respect to countries, region, and segmentation. |
Spices and Seasoning Market report covering key segments are form, product, distribution channel, and region.
Spices and Seasoning Market Size Worth $ 68.22 Billion By 2032.
The global Spices and Seasoning market is expected to grow at a CAGR of 6.1% during the forecast period.
Asia Pacific is leading the global market.
The key driving factors in Spices and Seasoning Market are growing trend of veganism and vegetarianism is expected to positively impact market growth.