Spa Market Size, Share, Trends, Industry Analysis Report: By Type (Hotel/Resorts Spa, Destination Spa, Day/Salon Spa, Medical Spa, Mineral Spring Spa, and Others), Service, End User, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034
- Published Date:Jan-2025
- Pages: 120
- Format: PDF
- Report ID: PM1997
- Base Year: 2024
- Historical Data: 2020-2023
Spa Market Overview
The spa market size was valued at USD 70.39 billion in 2024. The market is projected to grow from USD 78.24 billion in 2025 to USD 211.49 billion by 2034, exhibiting a CAGR of 11.7% during 2025–2034.
The spa market demand is rising due to the expanding hospitality sector and growing tourism across the world. Hotels and restaurants are expanding their services, and tourism is on the rise, leading to a higher demand for wellness and luxury experiences. Travelers are seeking relaxation and rejuvenation, which has made spa services an essential feature at many hotels and resorts.
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The rising disposable income of the middle-income population drives the spa market development. Owing to the rising spending power, many people invest in wellness and self-care. They are prioritizing relaxation and stress relief, which has led to a higher demand for spa services. This trend is especially common in urban areas, where busy lifestyles have increased the need for rejuvenation, further driving the spa market growth.
Spa Market Driver Analysis
Increasing Awareness of Wellness
People are increasingly focusing on their physical, mental, and emotional well-being. This trend is particularly strong among younger generations, who are seeking ways to balance their hectic lifestyles with self-care. According to the Global Wellness Institute, the economy from wellness represented 6% of global GDP in 2023, showcasing an increasing focus on well-being. More individuals are recognizing the importance of maintaining their health, further propelling the spa market growth.
Rising Preference for Traditional Spa Treatments
The demand for traditional spa treatments, such as Turkish, Lomi, Ayurveda, Swedish, and Thai massages, has significantly increased. These therapies are known for their historical roots and therapeutic benefits, such as weight management, antiaging, immune system enhancement, and detoxification. As a result, they are attracting consumers seeking authentic wellness experiences. This trend is supported by companies such as Six Senses Hotels Resorts Spas, Mandarin Oriental Hotel Group, and Gaia Retreat & Spa, which offer traditional and unique treatments. The rising demand for personalized and enriching relaxation experiences can be fulfilled by traditional spa services, which is driving the spa market expansion.
Spa Market Segment Analysis
Spa Market Assessment by Type Outlook
The spa market segmentation, based on type, includes hotel/resorts spa, destination spa, day/salon spa, medical spa, mineral spring spa, and others. The hotel/resorts segment is expected to record a significant revenue share of the global market during the forecast period due to rising hotel footfalls fueled by the growing international and domestic tourism and business travel. More people are traveling for leisure or work. They seek relaxation and wellness during their stay, making spas an essential part of hotel and resort offerings. Thus, hotels and resorts are increasingly offering spa services to improve their guests’ experience, which is contributing to the segmental growth in the spa market.
Spa Market Evaluation by End User Outlook
The spa market, based on end users, is bifurcated into male and female. The female segment dominated the global market in 2024 due to rising levels of stress, exhaustion, and fatigue among females. Therefore, the demand for spa services is rising. Massage therapies and relaxation treatments are particularly sought after as effective stress management tools, leading to the growing popularity of spa treatments among females.
Spa Market Regional Insights
By region, the study provides spa market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe held the largest share of the spa market revenue in 2024, driven by the growing popularity of massage therapies. Many European spa providers are gaining recognition by offering a wide range of services that focus on promoting healthy living and holistic well-being. This shift toward overall wellness, combined with traditional spa treatments, supports the ongoing growth of the regional market. Countries such as the UK, France, Italy, and Germany are increasingly embracing diverse massage techniques, such as Lomi Lomi, Thai, and Ayurvedic massages. This rising interest in alternative therapies is fueling the European spa market expansion.
The Asia Pacific spa market is experiencing significant growth due to a rise in inbound and outbound tourism across the region. More international travelers are visiting Asia Pacific countries, due to which the demand for spa services is rising. Countries such as China, Japan, and India are seeing a surge in tourist arrivals, which boosts the need for luxurious and therapeutic spa treatments. Additionally, the growing disposable income in emerging economies plays a significant role in the spa market growth. The expansion of middle-class populations in countries such as China and India is supporting people to spend on wellness and leisure activities, including spa services. In these rapidly developing nations, there is an increasing interest in health and wellness, with many consumers seeking spa treatments to improve their physical and mental well-being. This trend is supported by a growing awareness of the benefits of holistic health practices such as massage, yoga, and Ayurveda, which are deeply rooted in the region's cultural heritage.
Spa Market – Key Players and Competitive Analysis
The global spa market is highly competitive, with key players spanning luxury hotel chains, independent wellness centers, and medical spas. Large hotel brands integrate spa services as part of their hospitality offerings, while niche spas focus on specialized treatments and personalized experiences. Medical spas cater to consumers seeking advanced skincare and wellness therapies. Competition is driven by innovation in wellness offerings, technology adoption, high-quality service, and the ability to meet growing consumer demand for relaxation and holistic health experiences. This competitive environment is amplified by continuous progress in product offerings. A few major players in the spa market are Emirates Palace Spa, Clarins Group, Belmond Maroma Resort & SPA, Four Seasons Hotel Limited, Gaia Retreat & SPA, Grand Resort Bad Ragaz AG, Hot Springs Resort & Spa, Jade Mountain, Lanserhof, Mandarin Oriental Hotel Group, Marriott International Inc., Massage Envy, Omni Hotels & Resorts, Planet Beach, Rancho La Puerta Inc, Six Senses Hotels Resorts Spas, and Trailhead SPA.
Emirates Palace Spa, situated within the opulent Emirates Palace Mandarin Oriental in Abu Dhabi, is a wellness destination that blends ancient Eastern healing traditions with contemporary spa practices. Spanning 1,500 square meters, the spa features nine private treatment suites, a traditional Moroccan hammam, and various relaxation amenities such as Jacuzzis and steam rooms, creating a tranquil environment for rejuvenation. Operated by Mandarin Oriental since January 2020, the hotel underwent renovations aimed at improving the luxury experience it offers. Emirates Palace Spa is known for its architecture, which includes 114 gold domes and lavish interiors that reflect Arabian opulence; Emirates Palace also contains fine dining restaurants, private beaches, and extensive meeting facilities. The spa offers a wide range of wellness needs through treatments inspired by Middle Eastern and North African therapies. Signature treatments are "Oriental Qi," which focuses on balancing mind and body, and the "Essence of Abu Dhabi." Additionally, specialized services for men and children emphasize the use of organic products and tailored wellness experiences.
Hand & Stone Massage and Facial Spa is a chain of franchised wellness centers in North America. Founded in 2004 by John Marco, the company has expanded since launching its franchising program in 2006 to 550 locations across the US and Canada. At Hand & Stone, the massage therapy offerings include Swedish, deep tissue, hot stone, prenatal, and even specialized treatments for oncology patients. In addition to massage services, Hand & Stone provides an array of facial treatments for a wide range of skin types and concerns, including antiaging facials and microdermabrasion. The spa also offers professional hair removal services.
List of Key Companies in Spa Market
- Emirates Palace Spa
- Clarins Group
- Belmond Maroma Resort & SPA
- Four Seasons Hotel Limited
- Gaia Retreat & SPA
- Grand Resort Bad Ragaz AG
- Hot Springs Resort & Spa
- Jade Mountain
- Lanserhof
- Mandarin Oriental Hotel Group
- Marriott International Inc.
- Massage Envy
- Omni Hotels & Resorts
- Planet Beach
- Rancho La Puerta Inc.
- Six Senses Hotels Resorts Spas
- Trailhead SPA
Spa Market Developments
March 2024: Canyon Ranch hosted its inaugural beauty and wellness festival, Enchant, at its Tucson resort. Over 25 beauty brands participated, offering attendees demonstrations, panel discussions, and exclusive services. This event aimed to showcase the latest in beauty and wellness trends.
October 2021: Harvia Group expanded its presence in Japan by partnering with Bergman Ltd. The goal is to open 50 Harvia Sauna & Spa showrooms within three years. This move aims to take advantage of Japan's growing sauna market and build upon Harvia's 15-year history in the country.
September 2023: Massage Envy opened a new concept clinic in Mesa, Arizona. This innovative clinic offers a holistic wellness experience, featuring an open-concept skin care suite, advanced body care technology, and state-of-the-art service rooms.
April 2023: Woodhouse Spa North Hills was launched in the North Hills neighborhood of Raleigh. The spa offers a wide range of wellness services designed to provide guests with a transformative experience.
Spa Market Segmentation
By Type Outlook (Revenue USD Billion, 2020–2034)
- Hotel/Resorts Spa
- Destination Spa
- Day/Salon Spa
- Medical Spa
- Mineral Spring Spa
- Others
By Service Outlook (Revenue USD Billion, 2020–2034)
- Massage
- Beauty/Grooming
- Physical Fitness
- Others
By End User Outlook (Revenue USD Billion, 2020–2034)
- Male
- Female
By Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Spa Market Report Scope
|
Report Attributes |
Details |
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Market Size Value in 2024 |
USD 70.39 Billion |
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Market Size Value in 2025 |
USD 78.24 Billion |
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Revenue Forecast by 2034 |
USD 211.49 Billion |
|
CAGR |
11.7% from 2025 to 2034 |
|
Base Year |
2024 |
|
Historical Data |
2020–2023 |
|
Forecast Period |
2025–2034 |
|
Quantitative Units |
Revenue in USD Billion and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
|
|
Regional Scope |
|
|
Competitive Landscape |
|
|
Report Format |
|
|
Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
The global spa market size was valued at USD 70.39 billion in 2024.
The global market is projected to register a CAGR of 11.7% during the forecast period.
Europe accounted for the largest share of the global market in 2024.
A few key players in the market are Emirates Palace Spa, Clarins Group, Belmond Maroma Resort & SPA, Four Seasons Hotel Limited, Gaia Retreat & SPA, Grand Resort Bad Ragaz AG, Hot Springs Resort & Spa, Jade Mountain, Lanserhof, Mandarin Oriental Hotel Group, Marriott International Inc., Massage Envy, Omni Hotels & Resorts, Planet Beach, Rancho La Puerta Inc, Six Senses Hotels Resorts Spas, and Trailhead SPA.
The hotel/resorts segment recorded significant revenue in the global market due to a surge in hotel footfalls fueled by the growth in tourism and business travel.
The female segment dominated the global market in 2024 owing to rising demand for spa services among females due to increasing levels of stress, exhaustion, and fatigue.
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