Smart Bathroom Market Size, Share, Trends & Industry Analysis Report, By Product (Smart Windows, Smart Toilets, Touch-less Faucets, Soaking Tubs, Others); By Component (Hardware, Software, Services); By End-User; By Regions: Segment Forecast, 2024 - 2032

The global smart bathroom market size was valued at USD 8.38 billion in 2023. The market is anticipated to grow from USD 9.24 billion in 2024 to USD 20.35 billion by 2032, exhibiting the CAGR of 10.4% during the forecast period.

Smart bathrooms include automated plumbing and bathroom fittings to provide seamless control through mobile devices or remotely through wireless communication. It offers centralized control of functionalities such as lighting, air conditioning and heating, automatic door, digital faucets, soaking tubs, hot gadgets, and automatic toilets among others.

Smart bathroom is also implemented to create a flexible environment for aging and disabled users. Smart bathroom offers advantages such as convenience, control, cost savings, and increased energy efficiency. Smart bathrooms use high-tech toilets, which don’t require use of hands or paper, have temperature-controlled water, spritzing wands and automatic dryers, toilet seat warmers and LED lights, self-cleaning toilets, antimicrobial seats, and motion sensors to raise and lower toilet lids.

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The growing penetration of mobile and smart devices and increasing awareness regarding health hygiene is primarily driving this market. The growing adoption of Internet of Things (IoT) and increasing concerns regarding water and energy conservation has accelerated the market growth. Another factor propelling this market growth is increasing costs associated with energy consumption coupled with rising disposable income of consumers and improving lifestyles.

The introduction of government regulations regarding energy usage, wide scale adoption of IoT and remote connectivity are factors expected to provide growth opportunities to the smart bathroom industry during the forecast period. The growing technological advancements and increasing adoption of home automation would drive this market during the forecast period.

Segment Analysis

The global market is segmented on the basis of product, component, end-user, and geography. Based on the component, the smart bathroom market is segmented into hardware, software, and services. In 2018, the hardware segment dominated the global smart bathroom industry. The hardware segment accounted for the highest share owing to significant use of hardware equipment such as sensors, cameras, switches, relays, dimmers, storage devices, monitors, thermostats, valves, actuators, and pumps among others.

The product segment in the global smart bathroom industry is categorized into smart windows, smart toilets, touch-less faucets, soaking tubs, and others. The smart toilets accounted for the highest share owing to increasing concerns regarding hygiene among consumers, rising penetration of mobile devices, and growing adoption of Internet of Things.

The global report categorizes the end-user segment into residential, and non-residential. The non-residential segment includes corporate offices, theatres, malls, restaurants, hotels, and educational institutions among others. The demand for smart bathroom has increased in this sector owing to growing need for automated lighting, HVAC, and others to ensure energy conservation and hygiene maintenance.

Smart Bathroom Market Scope

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Regional Analysis

The report comprises a detailed geographic distribution of the market across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into U.S., and Canada. Europe is divided into Germany, UK, Italy, France, Spain, Russia, Netherlands and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, Korea, Thailand, Malaysia, Singapore, Australia, Philippines, Indonesia and Rest of Asia-Pacific. North America dominated the global market in 2017 owing to the established telecommunication industry and cloud infrastructure, and growing penetration of mobile devices. The rising need for automation, and growing concerns regarding hygiene and energy savings support the overall growth in this region.

Competitive Landscape

The vendors in this industry are launching new products to meet the growing customer needs. In addition, the leaders in the market are acquiring and collaborating with top companies in the market to enhance their offerings in the market and expand their customer base. The Smart Bathroom industry is highly competitive with the presence of many small and large vendors. The leading players in the market include Toto Ltd, Masco Corporation, Kohler Co., Duravit AG, Roca Sanitario S.A, Bradley Corporation, American Standard Brands, Cera Sanitaryware Ltd., Delta Faucet Company, and LIXIL Group Corporation among others.

Recent Development

• January 2023: Kohler introduced the Sprig Shower Infusion System. The new system features the Sprig Shower Pods, which have the capability to infuse the water streams with scents like eucalyptus and lavender. Also, they contain skin-friendly ingredients to offer a luxurious spa-like experience.
• March 2023: Roca announced the launch of the In-Wash Insignia shower toilet. The new toilet features Roca Connect technology to offer exceptional comfort and hygiene. With its accompanying mobile app, called In-Wash Insignia, users can have the option to customize and regulate several operational modes and functionalities.