The global sea moss market was valued at USD 2.58 billion in 2023 and is expected to grow at a CAGR of 1.8% during the forecast period.
Surge in demand for the plant-based ingredients with rising interest in the superfoods, plays a pivotal role in driving market growth. Consumers, motivated by concerns about animal welfare and negative environmental impact of the animal agriculture, are increasingly exploring such diets. Sea moss aligns with this trend as a natural, plant-derived ingredient versatile enough to be incorporated into various culinary applications. This makes sea moss an appealing choice for individuals seeking to reduce their consumption of animal products.
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To meet the increasing demand for sea moss in the wellness industry, both new and established players are introducing natural sea moss products as alternatives to artificial health supplements. For instance, in August 2023, Everboost, unveiled a new product: sea moss gel. This gel is designed to support immune function and contribute to healthier skin. The launch reflects a growing trend in the market, where companies are capitalizing on the perceived health benefits of sea moss to offer consumers natural and holistic wellness solutions.
Growth Drivers
Increased awareness of the health benefits associated with Sea Moss
Increased awareness of the health benefits associated with Sea Moss, such as its rich nutrient content, potential immune system support, and other health-related attributes, can drive demand.
The growing inclination toward the vegetarian lifestyles has brought about a notable shift in dietary preferences, prompting consumers to seek plant-based alternatives rich in the essential nutrients typically associated with the animal products. Sea moss, with its nutrient-dense profile, has gained prominence as a viable solution to meet these nutritional requirements. One key nutrient found abundantly in sea moss is iodine, a trace element crucial for proper thyroid function. Individuals adhering to plant-based diets often face challenges in obtaining sufficient iodine from plant sources, making sea moss market a valuable natural source that effectively addresses this dietary concern.
The market is primarily segmented based on form, application, and region.
By Form |
By Application |
By Region |
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Raw segment accounted for the largest market share in 2023
Raw segment accounted for the largest share. The increasing demand for raw sea moss is attributed to its elevated status as a superfood. Sea moss stands out as a nutrient-rich source containing potassium, calcium, and vitamins E, C, and A. Its versatility in being easily incorporated into soups, smoothies, and desserts has contributed to its popularity. The nutritional benefits of sea moss are gaining traction among health-conscious consumers. Additionally, the growing consumer interest in integrating plant-based and naturally sourced ingredients into their daily lifestyle is further driving the demand for sea moss.
Processed segment will grow rapidly. The gel form of sea moss is gaining prominence because of its rich composition of essential elements such as iodine, iron, calcium, magnesium, and vitamins A and C. This concentrated nutritional profile has attracted the attention of health-conscious consumers actively seeking to enhance their dietary choices with nourishing and beneficial components.
Furthermore, sea moss gel stands out as a convenient and versatile ingredient that seamlessly integrates into a variety of recipes. Its gel-like consistency serves as a natural thickening agent, making it an excellent addition to smoothies, soups, sauces, and desserts. This adaptability appeals to consumers seeking ways to enrich the nutritional value of their meals without sacrificing taste or convenience.
Food & beverage segment held the significant market share in 2023
Food & beverage segment held the significant market share. Sea moss, with its gel-like texture, serves as a natural thickener, making it highly valuable in the food and beverage industry. This property proves particularly advantageous in creating appealing textures in various culinary applications. Sea moss can be incorporated into a diverse range of dishes, including smoothies, plant-based milks, desserts, sauces, and soups, enhancing their consistency. Its subtle taste allows for seamless integration into multiple food products.
Dietary supplement segment is expected to gain substantial growth rate. The increasing focus on health and well-being has led to a demand for supplements that can positively impact overall health. Sea moss, known for its potential to support the immune system, promote digestive wellness, and nourish the skin, aligns with this wellness-oriented trend.
Consumers actively seek organic approaches to enhance their health, and sea moss supplements provide a practical and accessible means to address these health goals. Additionally, sea moss supplements are considered a preferable natural option compared to certain synthetic supplements. Infinite Age, a U.S.-based company, offers sea moss powder, an ideal supplement for improving skin and immune function.
Asia Pacific region dominated the global market in 2023
The health and wellness movements sweeping across the region have propelled the popularity of sea moss. Its nutrient-rich properties and potential to boost immune function have positioned it as a sought-after ingredient. Furthermore, consumers in the region are actively seeking natural ingredients packed with nutrients, contributing to the growing demand for food products incorporating sea moss.
Market in China is poised to experience substantial growth throughout the forecast period. This growth is attributed to the easy accessibility of sea moss and the increasing incorporation of sea moss in traditional Chinese cuisine. The widespread availability of sea moss, combined with its integration into traditional culinary practices, is fostering a heightened demand for sea moss among consumers.
Europe will grow with substantial pace. This is primarily due to driven growing awareness of natural, plant-based sources and the increasing inclusion of sea moss in beverages like juices and smoothies. The region is witnessing a rising demand for sea moss as it aligns with the trend of functional foods and superfoods gaining popularity. Sea moss, recognized as a superfood for its nutrient-rich composition and potential health benefits, appeals to consumers seeking to integrate organic ingredients into their dietary choices.
The increasing awareness of sustainably sourced products in the United Kingdom is driving the demand for sea moss. Consumers in the U.K. are placing greater importance on sustainability, leading to a preference for products that are sourced ethically and responsibly. In response to this trend, various sustainable brands in the U.K. are actively engaged in sourcing sea moss in a manner that aligns with environmental and ethical considerations. As an illustration, the family-run sea moss company St Lucia Sea Moss, based in the U.K., exemplifies this approach by directly collaborating with aquaculture farms to ensure the sustainable and ethical sourcing of their sea moss.
Some of the major players operating in the global market include:
Report Attributes |
Details |
Market size value in 2024 |
USD 2.62 billion |
Revenue forecast in 2032 |
USD 3.03 billion |
CAGR |
1.8% from 2024 – 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2024 to 2032 |
Segments covered |
By Form, By End Use, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
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The global sea moss market size is expected to reach USD 3.03 billion by 2032
Bloom Health, GlassWing Organics, Nature's Vision are the top market players in the market.
Asia Pacific region contribute notably towards the global Sea Moss Market.
The global sea moss market is expected to grow at a CAGR of 1.8% during the forecast period.
Form, application, and region are the key segments in the Sea Moss Market.