Sauerkrauts Market Share, Size, Trends, Industry Analysis Report, By Form (Solid and Liquid); By Packaging; By Distribution Channel; By Region; Segment Forecast, 2023-2032
- Published Date:Jul-2023
- Pages: 115
- Format: PDF
- Report ID: PM3463
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global sauerkrauts market was valued at USD 10.90 billion in 2022 and is expected to grow at a CAGR of 5.5% during the forecast period. Growing demand for plant-based foods is likely to spur the global market. It is projected that nearly 79 million people are vegans worldwide. The trend towards veganism is increasing day by day all over the world. As more people adopt plant-based diets, sauerkraut has become a popular alternative to meat-based dishes. It is a great source of plant-based protein and can be used as a substitute for meat in many recipes. This has enhanced the demand for sauerkraut across many countries and further improved sales.
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Sauerkraut is rich in probiotics, beneficial bacteria that help maintain a healthy gut microbiome. Eating sauerkraut can help improve digestion, reduce inflammation, and boost overall digestive health. It is also a good source of vitamins C and K, fiber, iron, and potassium. It helps reduce inflammation in the body. This can help to improve overall health and reduce the risk of chronic diseases such as heart disease, diabetes, and cancer. Sauerkraut is a nutritious and tasty food that can provide various health benefits.
COVID-19's impact has disrupted supply chains worldwide, making it difficult for sauerkraut producers to source the raw materials they need to make their products. This has led to some shortages of products in certain regions. Also, the pandemic has led to a significant decrease in sales of sauerkraut and other fermented foods from restaurants and other food service establishments. This has impacted the global market, as producers have had to shift their focus to retail sales to compensate for the loss of the restaurant business.
However, the pandemic has increased demand for sauerkraut and other fermented foods as people look for ways to boost their immune systems and improve their overall health. Sauerkraut's reputation as a probiotic-rich food has made it a popular choice for health-conscious consumers. Online shopping is changing the consumer's purchasing behavior. E-commerce has played an important role during the pandemic, which has augmented the sales of sauerkraut.
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Industry Dynamics
Growth Drivers
The rising availability of fermented foods such as sauerkraut in grocery stores and supermarkets across various countries is fuelling the growth of the global sauerkrauts market. This is attributed to increasing awareness of the health benefits of fermented foods, increasing demand for probiotics, diversifying fermented foods, and introducing new consumers to traditional fermented foods like sauerkraut. For example, more than 5000 varieties of fermented foods are produced and eaten worldwide, and there is a huge range of these meals. Growing consumption of fermented food is largely driving the growth of the global market.
Augmenting product launches in various forms is another factor driving global revenue growth. The growing interest in sauerkraut products and their potential health benefits, including improved digestion and immune function, is shifting consumers' preference towards plant-based foods. Companies seek ways to meet this demand as more people become interested in healthier food options. For example, in March 2021, the condiments brand Vadasz launched kimchi and sauerkraut pots in the United Kingdom. The debut of the Vadasz products is a part of the supermarket's Future Brands program, which strives to satisfy consumer demand for innovative and genuine goods. Likewise, many other businesses are also participating in the market and further bolstering its growth.
Report Segmentation
The market is primarily segmented based form, packaging, distribution channel, and region.
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By Form |
By Packaging |
By Distribution Channel |
By Region |
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Solid segment dominated the global market in 2022
In fiscal year 2022, the solids segment dominates the market because it is versatile and can be used in various dishes. It can be eaten raw as a side dish, cooked as a topping for sausages or hot dogs, or used as a flavourful ingredient in soups, stews, and casseroles. This versatility makes solid sauerkraut appealing to many consumers and attractive for food manufacturers. A solid form of sauerkraut is made by fermenting shredded cabbage and salt in a crock or container for several weeks, resulting in a tangy and crunchy product that can be eaten as a side dish or used as a condiment. Many people enjoy the taste and texture of solid sauerkraut and appreciate its cultural significance. As a result, it has become a staple food in many households and a popular choice among consumers.
Jars packaging segment held the largest market share in 2022
In 2022, the jar packaging segment held the largest global share in volume and value. This is because jar packaging is convenient and easy to use. It is also considered a traditional form of packaging for sauerkraut. Consumers can open the jar and serve the sauerkraut without additional preparation. This convenience particularly appeals to busy consumers looking for quick and easy meal solutions. Furthermore, jar packaging provides better protection from contamination than other packaging forms. It also offers a longer shelf life for sauerkraut than other packaging forms, such as bags, cans, and pouches.
Online segment is expected to grow at fastest CAGR during the forecast period
The online distribution channel is expected to grow at the fastest CAGR during the forecast period. This is attributed to the benefits such as convenience, wide variety, price comparison, accessibility, and many others. The COVID-19 pandemic has significantly increased online shopping as consumers look for safer and more convenient ways to purchase goods. This trend has also impacted the sauerkraut market, with more consumers purchasing sauerkraut products online.
Moreover, online channels provide a wider variety of products than physical stores. Consumers can access sauerkraut products from various brands and suppliers, including niche and specialty products that may not be available in physical stores. Another factor driving demand for sauerkraut is the convenience of shopping from the comfort of one’s home.
North America is accounting the largest share in the global market during forecast period
North America is expected to lead the global market in the projected period. This is primarily due to the long history of consumption of sauerkraut in the United States and Canada. The presence of several market players, product innovations, rising health concerns, and growing technological advancements are expected to drive this region's market. For example, almost half of Americans are healthy eaters, as per their testimonies. More than 50 percent of Americans claim to try to eat healthily vigorously. This is why North Americans largely consume varieties of sauerkraut products, as it is a healthy food rich in vitamins, minerals, and antioxidants. This is an attractive food for health-conscious consumers. As a result, this factor propels the market's growth in North America.
Asia Pacific is poised to grow at the fastest CAGR during the forecast period. Increasing consumer awareness, rising interest in international cuisine, growing health consciousness, increasing urbanization, and growing demand for organic and natural foods in the region contribute to its growth. Japan is regarded as having one of the healthiest cuisines in the world. Many fermented foods are produced in Asia and the Pacific, for example, fermented grain spirits in China and fish sauces in Vietnam & Thailand. Growing consumer awareness regarding the health benefits of fermented foods has led to increased demand for sauerkraut in the region. Thus, this factor is boosting the revenue of the region.
Competitive Insight
The global sauerkrauts market involves Carl Kuhne, B&G Foods, WILDBRINE, HENGSTENBERG GMBH, Libby's, Leuchtenberg, Wasta Konserven Fischl, and Kleindienst Großhandels
Recent Developments
- In August 2022, the sauerkraut division of GLK Foods, a market-leading manufacturer of high-end culinary items like sauerkrauts and Oh Snap! Pickled vegetables have been sold to Fermented Food Holdings.
Sauerkrauts Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 11.48 billion |
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Revenue forecast in 2032 |
USD 18.64 billion |
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CAGR |
5.5% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019– 2021 |
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Forecast period |
2023– 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2023 to 2032 |
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Segments covered |
By Form, By Packaging, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Carl Kuhne KG GmbH & Co., B&G Foods, Inc., WILDBRINE, HENGSTENBERG GMBH & CO. KG, Libby's, Leuchtenberg GmbH., Wasta Konserven Fischl GmbH & Co., and Kleindienst Großhandels GmbH |
FAQ's
The sauerkrauts market report covering key segments are form, packaging, distribution channel, and region.
Sauerkrauts Market Size Worth $18.64 Billion By 2032.
The global sauerkrauts market is expected to grow at a CAGR of 5.5% during the forecast period.
North America is leading the global market.
key driving factors in sauerkrauts market are growing demand for Sauerkraut ingredients in personal care industry.
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