Global Regenerative Meat Market Size, Share Analysis Report, 2023-2032
Global Regenerative Meat Market Size, Share Analysis Report, 2023-2032

Regenerative Meat Market Share, Size, Trends, Industry Analysis Report, By Product (Beef, Venison, Pork, Others), By Sales Channel; By Region; Segment Forecast, 2023 - 2032

  • Published Date:Feb-2023
  • Pages: 117
  • Format: pdf
  • Report ID: PM3021
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global regenerative meat market was valued at USD 979.00 million in 2022 and is expected to grow at a CAGR of 14.1% during the forecast period.

The significant factors for the growth of regenerative meat farming contributed to the growing meat protein requirements across the globe and rising greenhouse gas emissions through traditional meat-producing methods.

Regenerative Meat Market Size

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The growing population across the globe requires abundant meat proteins which forced cultivators to farm chickens, cows, and pork in an unsustainable way. Further, the availability of limited grazing lands and pastures has shifted the feeding patterns of animals towards artificially made feeds, increasing the carbon emissions to the environment.

In the last decade, new agricultural practices like alternative proteins and regenerative meat farming have been practiced to create a sustainable food system globally. These practices aim to restore the ecosystem, enhance the soil organic matter and other depleting natural resources, and establish animal welfare.

The regenerative practices allow the livestock to graze upon green pasture land (regenerative ranching) instead of chemically composed feeds, making the meat more nutrient-rich. Regenerative meat farming is being practiced on three broad principles: animal welfare, environment and soil health, and social fairness. Cultivators use rotational grazing and cover crops techniques to regenerate the beneficial microbes or biomass in soil and avoid using chemical-based fertilizers and genetically modified organisms to control weeds. For animal welfare, the cultivator must ensure a hygienic environment for rearing the farm animals. The social fairness pillar provides the end consumers with good working conditions for producing meat for farm workers.

Research shows that regenerative-farmed livestock lowers carbon emissions by drawing more carbon into the soil. For instance, as per the United States environmental protection agency, around 24% of greenhouse gas emissions are contributed by the cultivation of crops and livestock. Further, estimates by Food and Agricultural Organization (FAO) suggest that buffalo meat and beef meat are the major contributors of GHGs like CO2, with a value of approximately 404 kg and 295 kg of CO2-eq per kg of protein. Meat, milk from small ruminants, and buffalo milk remain in the following highest commodities for emissions for GHGs with averages of 201, 148, and 140 kg CO2-eq per kg of protein.

Regenerative ranching through cattle enables reverse climate change by rebuilding soil organic matter, restoring soil biodiversity, and also improves the water cycle. Further, grass-fed cows and beef meat provides excellent nutrients like vitamin E, vitamin B6, calcium, magnesium, iron, sodium selenium, and phosphorus and contains a good amount of brain-boosting omega-3 fatty acids

Force of nature, a U.S.-based player, offers regenerative meat products of grass-fed beef, bison, elk, vension, chicken, wild boar, and pork. These animals are reared by feeding natural grasses without being given sub-therapeutic antibiotics and growth hormones. This regenerative rearing practice helps the soil to reabsorb the harmful carbons from the atmosphere and restores the nutrients in the meat products.

As per estimates by Organisation for Economic Co-operation and Development (OECD), global beef production is projected to be approximately 75 Million tonnes by 2030. The rising demand for beef across North America and Sub-Saharan Africa due to higher population growth has forced the industry players to look for another sustainable way to rear animals.

Wholesome meats, a U.S based company, provides regenerative beef from cattle raised by rotational grazing techniques and allows the soil for carbon sequestration. Additionally, this technique enables the plants and grasses to absorb more nutrients, rebalances the entire microbial ecosystem, and provides various beneficial nutrients such as L-Carnitine, Carnosine, and Glutathione to the meat.

High-end prices of regenerative meat due to the capital-intensive farming process and lack of proper knowledge of the benefits of regenerative meat farming to farmers across developing nations are the significant factors restraining the growth of this market.

The COVID-19 pandemic's sudden outbreak has negatively impacted the regenerative meat market in the short term. Supply chain disruptions and the closure of shops during the lockdown period lowered sales. In contrast, post-pandemic has shifted the consumer focus toward more sustainable diets such as plant-based food and regenerative-meat products and also increased the number of first-time consumers of these meat products.

Regenerative Meat Market

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Growth Drivers

Industry Dynamics
The rising greenhouse gases such as Methane (CH4), Carbon dioxide (CO2), and Nitrous oxide (N2O) from cattle's meat force government and environmental organizations to prioritize the sustainable way of producing meats. In a country such as the U.S., players have already started rearing their cattle on rotational grazing to regenerate the nutritional capacity of soil and save up to 33 lbs of carbon from 1 lbs of beef. The growing research and development around carbon sequestration using microbes in the last few years requires the cattle to be grass-fed and increases the supply of regenerative meat to the market.

Also, the rising awareness of carbon footprints from traditional meat among consumers in countries like the U.S. has shifted the preference towards regenerative meat products in the last few years. Plant-based meat utilizes less than 90% of land & water and the rest of the land and water is utilized for grazing animals in regenerative farming techniques. Thus the rising investments in plant-based food technology further boost the growth outlook of the regenerative meat market in the forecast period.

Report Segmentation

The market is primarily segmented based on form, product, application, and region.

By Product

By Sales Channel

By Region

  • Beef
  • Vension
  • Pork
  • Other
  • Online
  • Offline
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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The regenerative beef meat segment is expected to witness the fastest growth.

The major driving factor behind the growth of regenerative beef in the forecast period is the rising demand for beef across developed countries such as the U.S. and China contributes more than 20% and 16% of global beef consumption in 2020. Further, OECD FAO has projected global beef production to reach 75 million tons by 2030. The large number of players producing regenerative beef and evidence by FAO showing that beef meats emit the highest GHGs that are the other factors behind the increasing supply of regenerative beef in the market.

The Online segment is projected to dominate the regenerative meat market in 2022

After COVID-19 consumer buying behavior has changed towards online purchasing and the wide range of offers provided by a majority of industry players has boosted the sales of regenerative meat through online sales channels. Industry players like butcher box, moink, and primal pastures are offering direct-to-consumers different regenerative meats like beef, pork, vension on their websites to tap this nascent market. The growing collaborations of plant-based and regenerative meat products with restaurant chains and convenience stores are anticipated to witness the highest growth in the forecast period.

The North American region is projected to dominate the regenerative meat market in 2022

The primary factor driving regenerative meat in U.S. and Canada is the faster adoption of regenerative meat due to the higher awareness towards climatic changes and sustainable food sources among consumers. Higher disposable income and rapid urbanization have enabled consumers to adopt various sustainable and environmentally safe labeled meat products over other regions. Further, players operating in the market are concentrated mainly in the U.S. and Canada, making an extensive range of products available near the consumers, enabling faster trial purchases for these products.

Competitive Insight

Some of the major players operating in the global market include Force of Nature, REP Provisions, Wholesome Meats, Montana Ranch and Cattle Company, The Slow Farming Company, Thousand Hills, The Craft Beef Company, TruBeef, Cotton Cattle Company, The Ethical Butcher, Richards Grassfed Beef, Paradigm Foods, White Oak Pastures, Stemple Creek Ranch.

Recent Developments

In August 2021, Wholesome meats declared that its regenerative beef products a san Antonio-based regenerative beef brand, are available in the shelf space of H-E-B, a retail brand in 14 locations across San Antonio and Austin.

Regenerative Meat Market Report Scope

Report Attributes

Details

Market size value in 2023

USD 1,116.06 million

Revenue forecast in 2032

USD 3,658.12 million

CAGR

14.1% from 2023 - 2032

Base year

2022

Historical data

2019 - 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Product, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Force of Nature, REP Provisions, Wholesome Meats, Montana Ranch and Cattle Company, The Slow Farming Company, Thousand Hills, The Craft Beef Company, TruBeef, Cotton Cattle Company, The Ethical Butcher, Richards Grassfed Beef, Paradigm Foods, White Oak Pastures, Stemple Creek Ranch

FAQ's

key segments are form, product, application, and region.

Regenerative Meat Market Size Worth $3,658.12 Million By 2032.

The global regenerative meat market expected to grow at a CAGR of 14.1% during the forecast period.

North American is leading the global market.

key driving factors are rising investments in plant-based food technology.