Pumpkin Seeds Market Share, Size, Trends, Industry Analysis Report, By Product (White Pumpkin Seeds, Black Pumpkin Seeds); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032
- Published Date:Jul-2023
- Pages: 117
- Format: PDF
- Report ID: PM3512
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global pumpkin seeds market was valued at USD 1.11 billion in 2022 and is expected to grow at a CAGR of 8.0% during the forecast period. Pumpkin seeds are rich in nutrients, including magnesium, zinc, and healthy fats, which can promote heart health, regulate blood sugar levels, and support immune function. Growing awareness of these health benefits drives demand for pumpkin seeds as a healthy snack or ingredient in various foods. As more consumers adopt plant-based diets, the demand for protein sources increases.
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Pumpkin seeds are a good protein source, making them an attractive option for vegetarians, vegans, and those looking for alternative protein sources. Good fats, fiber, and antioxidants are abundant in pumpkin seeds. Pumpkin seeds and flax and purslane seeds help lower cholesterol levels in the liver and prevent weight gain. The World Health Organization (WHO) declared pumpkin seeds to be the finest meal to consume to gain zinc and magnesium, greatly increasing its appeal as a nutritious snack.
The COVID-19 pandemic had a significant impact on the global pumpkin seeds market. Disruptions in supply chains led to potential shortages and increased prices. The closure of food service establishments reduced demand, while increased consumer interest in health and wellness products boosted sales in the retail sector. Shifts in consumer behavior and purchasing patterns also influenced the market. Overall, the pandemic challenged the pumpkin seeds market and presented opportunities for innovation and growth.
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Industry Dynamics
Growth Drivers
Many consumers now seek natural and organic products free from chemicals and additives. Pumpkin seeds are often marketed as a natural and organic snack, driving demand. Pumpkin seeds are used in a variety of culinary applications, including in baked goods, salads, and as a topping for soups and other dishes. As the demand for healthy and flavorful ingredients grows, the use of pumpkin seeds in food products is likely to increase. With the rise of snacking culture, many consumers seek healthier snack options. Pumpkin seeds are a nutritious and convenient snack that can be eaten on the go, driving demand for them as a snack food.
Consumers are becoming more aware of the potential health risks of consuming genetically modified organisms (GMOs) and foods treated with pesticides. As a result, the demand for organic and non-GMO foods is growing. Pumpkin seeds are often sold as organic or non-GMO, driving their popularity. The growing demand for healthy, nutritious, and convenient food options, along with the increasing popularity of plant-based diets and organic and non-GMO foods, are driving the growth of the pumpkin seeds market.
Report Segmentation
The market is primarily segmented based on product, distribution channel, and region.
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By Product |
By Distribution Channel |
By Region |
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The black pumpkin seeds segment is expected to witness the fastest growth over the projected period.
The black pumpkin seed segment is driving the growth of the pumpkin seeds market. Black pumpkin seeds are a rich source of nutrients, such as protein, healthy fats, and various vitamins and minerals, which makes them a popular ingredient in healthy and organic snacks. The increasing awareness about the health benefits of consuming pumpkin seeds is driving the demand for black pumpkin seeds, as consumers are becoming more health-conscious and are looking for nutritious snack options. These seeds have a higher oil content than white pumpkin seeds, which makes them a popular ingredient in the food industry for their flavor and nutritional benefits. Black pumpkin seeds are a key ingredient in many recipes, including baked goods, salads, and snack mixes. This has led to an increase in the demand for black pumpkin seeds in the food industry, contributing to the growth of the pumpkin seeds market.
The supermarkets and hypermarkets segment is expected to hold the larger revenue share in 2022
The supermarkets and hypermarkets segment is projected to witness a larger revenue share. These retail channels offer a wide range of products at competitive prices, including different varieties and flavors of pumpkin seeds. This makes it easier for consumers to access and purchase pumpkin seeds, which drives demand for the product. This distribution channel offers a convenient one-stop shopping experience, which saves consumers time and effort.
As a result, consumers are more likely to include pumpkin seeds in their shopping baskets when shopping for other groceries. Supermarkets and hypermarkets often invest in marketing and promotions to increase the visibility of their products, including pumpkin seeds. For example, they may feature pumpkin seeds in their weekly flyers, offer discounts, or display them prominently in store aisles. This type of marketing can increase consumer awareness and drive demand for pumpkin seeds.
North America garnered the largest revenue share in the forecast timeframe
North America is expected to have a larger revenue share in the pumpkin seeds market. North America has a growing demand for healthy and natural snack options as consumers become more health-conscious and seek nutritious and convenient snack options. Pumpkin seeds are a rich source of protein, healthy fats, and various micronutrients, making them a popular choice among health-conscious consumers. The US is one of the world's largest producers of pumpkin seeds, with most of the production occurring in states such as Oregon and Illinois.
The increased production of pumpkin seeds in the US has led to greater availability in the North American market, resulting in a rise in consumption. According to AgriSompo North America, out of the almost 500 million pounds of pumpkins grown in the US, 450 to 475 million pounds are produced in just one state, Illinois, which accounts for 90% to 95% of total pumpkin production yearly. This will further create a supply chain in the market in the coming years.
Asia Pacific is expected to have a higher growth rate for the market due to the growing popularity of organic and non-GMO food products. This region’s growing population is increasingly health-conscious and seeking convenient and nutritious snack options. This is driving demand for healthy snack alternatives, including pumpkin seeds, a rich protein source, healthy fats, and various micronutrients. Many countries in this region have a culinary heritage that includes pumpkin seeds as an ingredient in various dishes, making them a familiar and popular food item. This familiarity with pumpkin seeds drives demand for the product as a snack, particularly in countries such as China, India, and Japan.
India is a country where pumpkin is farmed. In comparison to other farmed Cucurbita species, it can withstand hotter temperatures. Orissa, Assam, Rajasthan, and Punjab are the main pumpkin-growing states in India. About 85% of the acreage and 90% of the production of pumpkins are grown in Orissa. According to the NHB database, 78,000 hac of pumpkins were grown in 2018, yielding 17,14,000 MT. This will further fuel the growth and demand for the market in the forecast period.
Competitive Insight
Some of the major players operating in the global market include Antonio Foods, AKS-NEV, Natural World, ONLY NATURAL, CB's Nuts, Pepo Farms, Harris Seeds, Conagra Brands, Qiaqia Food, Pumpkin Seeds, GreenFinity, Seeds, Shandong Jinsheng, Nature's Harvest, Styrian Pumpkin, Pumpkin Seeds Australia, Meridian Foods, Rizhao Golden Nut, True Elements, Giant Snacks & BonNuts.
Recent Developments
- In September 2022, FoodtechIL produced clean-label vegan meat for restaurants and caterers using crushed sunflower and pumpkin seeds from oil manufacturers.
- In February 2022, Dabur Real, a juice business, launched chia seeds and pumpkin seeds, which are well known for being rich in antioxidants, Omega 3 fatty acids, dietary fibers, vitamins, and minerals in Real Portfolio.
Pumpkin Seeds Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 1.19 billion |
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Revenue forecast in 2032 |
USD 2.39 billion |
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CAGR |
8.0% from 2023 - 2032 |
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Base year |
2022 |
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Historical data |
2019 - 2021 |
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Forecast period |
2023 - 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2023 to 2032 |
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Segments covered |
By Product, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Antonio Foods, AKS-NEV, Natural World, ONLY NATURAL, CB's Nuts, Pepo Farms, Harris Seeds, Conagra Brands, Inc. Qiaqia Food, Pumpkin Seeds India, GreenFinity, Seeds for Africa, Shandong Jinsheng Cereals & Oils, Nature's Harvest, Styrian Pumpkin Seed Products, Pumpkin Seeds Australia, Howard Dill Enterprises, Prana, Cornitos, Meridian Foods, PepsiCo, Rizhao Golden Nut, True Elements, Giant Snacks & BonNuts. |
FAQ's
The global pumpkin seeds market size is expected to reach USD 2.39 billion by 2032.
Key players in the pumpkin seeds market are Antonio Foods, AKS-NEV, Natural World, ONLY NATURAL, CB's Nuts, Pepo Farms, Harris Seeds, Conagra Brands.
North America contribute notably towards the global pumpkin seeds market.
The global pumpkin seeds market is expected to grow at a CAGR of 8.0% during the forecast period.
The pumpkin seeds market report covering key segments are product, distribution channel, and region.
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