Progressive Web Apps Market Size, Share, Trends, Industry Analysis Report: By Component (Platforms and Services), Organization Size, Application, and Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) – Market Forecast, 2025–2034
- Published Date:Dec-2024
- Pages: 120
- Format: PDF
- Report ID: PM5320
- Base Year: 2024
- Historical Data: 2020-2023
Progressive Web Apps Market Overview
The progressive web apps market size was valued at USD 1,487.33 million in 2024. The market is projected to grow from USD 1,945.13 million in 2025 to USD 22,069.45 million by 2034, exhibiting a CAGR of 31.0% from 2024 to 2034.
Progressive web apps (PWAs) are transforming the digital landscape by bridging the gap between websites and mobile apps. Designed to function like native mobile applications while being accessible directly through browsers, PWAs eliminate the need for app store downloads, making them easily discoverable and user-friendly.
The progressive web apps market is experiencing significant growth, driven by the demand for enhanced user experiences and superior performance. PWAs provide faster, more reliable, and engaging mobile web interactions, which has become a critical factor for businesses seeking to optimize customer engagement and satisfaction. Superior performance owing to features such as offline functionality, rapid load times, and seamless navigation has created a lucrative market for PWAs. These capabilities ensure that users enjoy a smooth browsing experience, even with poor internet connectivity. This, in turn, leads to increased user satisfaction and higher conversion rates, making PWAs an increasingly preferred choice for businesses looking to improve mobile engagement and drive growth.
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PWAs also offer a substantial cost advantage over native apps. By utilizing a single codebase that works across both web and mobile platforms, PWAs simplify development processes. Businesses can avoid the complexities and expenses of maintaining separate apps for platforms like Android and iOS. Updates are deployed seamlessly via the web, eliminating the need for app store submissions and reducing the overall maintenance burden. This streamlined approach results in lower development costs, faster time-to-market, and greater operational efficiency. For example, in December 2020, Google released an iOS-compatible version of its game-streaming service, Stadia, which allows users to play popular games like Destiny 2 and Cyberpunk 2077 on iPads and iPhones. Instead of a native app, Google utilized a PWA accessible through Safari, allowing users to bypass the app store while delivering a high-quality gaming experience.
Progressive Web Apps Market Dynamics
Progressive Web Apps Market Trends and Driver Analysis
Rising Internet Access and Smartphone Ownership
Rising internet access and increased smartphone ownership have fueled the demand for progressive web apps (PWAs) by bridging the gap between user convenience and technological accessibility. The GSM Association (GSMA) reported that over half of the global population owns a smartphone. PWAs offer a seamless browsing experience similar to native mobile apps but without the need for downloads, making them highly appealing to the growing number of smartphone users, particularly in regions with limited storage capacity or slower internet connections. The widespread availability of affordable smartphones and improved network infrastructure has empowered users to access feature-rich applications through their web browsers, eliminating compatibility issues and reducing data consumption. Businesses leverage PWAs to provide fast-loading, engaging, and offline-capable experiences that cater to the expectations of tech-savvy consumers. Additionally, PWAs enable companies to reach broader audiences without requiring users to install multiple apps, especially in emerging markets where smartphone penetration is surging. This relation between increased connectivity and device usage has positioned PWAs as a practical and efficient solution for modern digital needs.
IoT and AI Integration Expanding the Potential of Web Apps
The adoption of advanced technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) is revolutionizing the progressive web apps market. These advancements are enabling more personalized, context-aware user experiences, further driving the appeal and growth of PWAs. AI and IoT integration allow for real-time data processing, predictive insights, and dynamic user interactions, making web applications smarter, faster, and more responsive to individual needs.
For example, in January 2024, Microsoft rolled out significant updates to its Copilot tool (available in Pro tier and mobile access), showcasing advancements in the capabilities of PWAs. This convergence of AI-powered tools and personalization features has fueled the market's rapid growth, making PWAs more attractive to both businesses and consumers. The continuous improvement of AI and ML technologies is enhancing user experience by delivering more personalized content and efficient services, further driving the adoption of PWAs and contributing to rising market revenue.
Progressive Web Apps Market Segment Analysis
Progressive Web Apps Market Assessment by Type Insights
The progressive web apps market segmentation, based on type, includes platforms and services. In 2024, the platform segment led the market growth. PWAs offer a key advantage, which is compatibility across all devices with a browser. This cross-device functionality enhances user satisfaction by providing a consistent and engaging experience on desktops, mobile devices, and tablets. For example, a report from AliExpress in March 2020 highlighted significant improvements in user engagement, such as higher sign-up rates, session duration, and page views, across multiple platforms when using PWAs. This demonstrates the effectiveness of PWAs in driving user interaction and business growth in emerging markets.
The services segment is also projected to experience substantial growth, driven by the increasing demand for custom progressive web applications. Businesses are seeking PWAs that are tailored to their specific needs, ensuring seamless integration with existing systems. This growing need for adaptable, integrated solutions is fueling demand in the service sector. For instance, in July 2019, Uber launched its PWA as a viable alternative to its native mobile application, providing users with an optimized experience and improving satisfaction on digital platforms.
Progressive Web Apps Market Evaluation by Application Insights
The progressive web apps market segmentation, based on application, include healthcare, e-commerce and retail, media and entertainment, social media, travel and tourism, education, banking and financial services, and others.
Social media platforms dominate the PWA market in terms of application, largely due to the enhanced user experience PWAs offer. Features such as push notifications, faster loading times, and improved responsiveness contribute to more efficient resource management and greater user satisfaction. This, in turn, increases brand visibility and user retention, making PWAs a critical tool for social media businesses. A prime example is Instagram, which in February 2020, transitioned both its mobile and PC apps to PWAs. This shift resulted in significantly faster load times, smoother navigation, and improved performance, even under poor internet conditions. The transition to PWAs boosted user satisfaction, engagement, and conversion rates. By offering these enhanced features, PWAs are proving to be indispensable in industries where user experience, speed, and performance are critical to success.
Progressive Web Apps Market Outlook by Regional Insights
The progressive web apps (PWA) market is segmented into several regions, including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America held the highest revenue share in the market in 2024, driven by its advanced technological infrastructure and culture of innovation. These factors have created a high demand for responsive web applications, leading to widespread PWA adoption in the region. The US PWA market is experiencing rapid growth, supported by the presence of leading technology companies like Microsoft and Google, along with the widespread usage of social media platforms such as Meta (formerly Facebook) and X Corp. (formerly Twitter). The dominance of social media, paired with the superior user experience that PWAs offer—such as faster loading times and better performance—further accelerates the adoption of PWAs across the US.
The Asia Pacific PWA market is expected to register the fastest CAGR between 2025 and 2034. This growth is attributed to the region's robust technological infrastructure, increasing disposable income, and widespread internet and smartphone penetration. According to the August 2024 State of India Digital Economy Report, India has made significant advancements in its digital landscape, with over 800 million internet users. These advancements play a crucial role in driving the adoption of digital technologies, including PWAs, which are seen as essential for economic development and connectivity. The Japanese PWA market is also expected to continue its steady growth during the forecast period as the country’s technological advancements and digital strategies further drive adoption.
Progressive Web Apps Market – Key Players & Competitive Analysis Report
Major market players are investing heavily in research and development in order to expand their product lines, which will help the progressive web apps market grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market environment, the progressive web apps market must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the progressive web apps market to benefit clients and increase the market sector. In recent years, the market has offered some technological innovations. Major players in the progressive web apps market include Microsoft; Google; Alokai (former Vue Storefront); OutSystems; Cloud Four, Inc.; IBM Corporation; GoodBarber; DockYard Inc.; Enonic AS; Meta; and Svelte.
Google, founded in 2015 and headquartered in California, USA, operates globally with over 190,000 employees. It provides search, advertising, and cloud services through Google Services and Google Cloud, supporting industries with innovative solutions across its diverse product portfolio. Google has introduced Progressive Web Apps (PWAs) for Google Drive, providing an app-like experience without full downloads. In May 2024, Google launched the “Add to Chromebook” badge to enhance progressive web apps accessibility on ChromeOS. This feature simplifies PWA installation directly from websites, improving integration and visibility and addressing previous user challenges in discovering web apps.
Microsoft, founded in 1975, develops and sells OS (Windows), productivity suites (Office), and cloud services (Azure). They're also a major player in gaming (Xbox) and hardware (Surface). In 2023, Microsoft empowered developers with PWAs that offer native-like experiences, offline functionality, and advanced features like push notifications and hardware access. They can be installed from app stores or run directly in web browsers, providing a cost-effective way to reach users across devices.
List of Key Companies in Progressive Web Apps Market
- Alokai
- Cloud Four, Inc.
- DockYard Inc.
- Enonic AS
- GoodBarber
- IBM Corporation
- Meta
- Microsoft
- OutSystems
- Svelte
Progressive Web Apps Market Developments
March 2024: OutSystems unveiled the AI Agent Builder on its Developer Cloud platform, allowing IT leaders to integrate generative AI applications into digital transformation strategies with robust governance. This tool advances the company’s AI strategy by speeding up application development and enabling users to create AI-powered apps without coding skills.
June 2023: Svelte announced the stable release of Svelte 4. This update enhances performance, reduces package size by 75%, and improves developer experience with simpler transitions and updated web component handling. The release also sets the stage for Svelte 5, which will bring significant new features.
March 2023: Alokai launched React support and various enhancements to boost enterprise customer experiences. The update features JavaScript-agnostic integrations and Storefront UI 2, an open-source toolkit for Vue.js and React.
Progressive Web Apps Market Segmentation
By Component Outlook (Revenue, USD Million, 2020–2034)
- Platform
- Desktop PWAs
- Mobile PWAs
- Tablet PWAs
- Services
By Organization Size Outlook (Revenue, USD Million, 2020–2034)
- Large Enterprises
- Medium Enterprises
- Small Enterprises
By Application Outlook (Revenue, USD Million, 2020–2034)
- Social Media
- E-commerce and Retail
- Media and Entertainment
- Travel and Tourism
- Healthcare
- Education
- Banking and Financial Services
- Others
By Regional Outlook (Revenue, USD Million, 2020–2034)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Progressive Web Apps Market Report Scope
|
Report Attributes |
Details |
|
Market Size Value in 2024 |
USD 1,487.33 million |
|
Market Size Value in 2025 |
USD 1,945.13 million |
|
Revenue Forecast in 2034 |
USD 22,069.45 million |
|
CAGR |
31.0% from 2025 to 2034 |
|
Base Year |
2024 |
|
Historical Data |
2020–2023 |
|
Forecast Period |
2025–2034 |
|
Quantitative Units |
Revenue in USD million and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
|
|
Regional Scope |
|
|
Competitive Landscape |
|
|
Report Format |
|
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
The progressive web apps market size was valued at USD 1,487.33 million in 2024 and is projected to grow to USD 22,069.45 million by 2034
The market is projected to grow at a CAGR of 31.0% from 2025 to 2034.
North America had the largest share of the market.
The key players in the market include Microsoft; Google; Alokai (former Vue Storefront); OutSystems; Cloud Four, Inc.; IBM Corporation; GoodBarber; DockYard Inc.; Enonic AS; Meta; and Svelte.
The platform category dominated the market in 2023.
The social media segment had the largest share of the market.
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