The global probiotics market was valued at USD 61.15 Billion in 2021 and is expected to grow at a CAGR of 7.7% during the forecast period. The growing need for consumer tendency towards healthcare that is preventive in association with the advancement of systematic probiotic strains is primarily driving the growth of the global probiotics market.
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Also, when taken in sufficient amounts, the product has a preferable influence on the body, such as enhanced gut health and minimization of intestinal inflammation. This helps prevent the occurrence of diseases, thereby bolstering the industry's growth. Moreover, the increasing awareness regarding preventive healthcare due to factors such as rising disposable income, improving the standard of living, and a surge in the aging population are also some of the major factors driving the industry growth. Increased consumer spending and favorable government initiatives, which have led to continuous growth in the food and beverage industry, are expected to positively influence the probiotics market growth.
The covid-19 pandemic has caused a transposition in consumption patterns of consumers and, at length, influenced the demand for the diet being followed. Consumers expect a product with high nutritional value rather than junk or processed food. In the US, the sales of the product have risen considerably are people are inclined towards nutrient boosters to keep themselves strong and immune.
Since then, pharmacies and retail stores have been stocking probiotics in various forms. The fear of getting infected has resulted in the assumption of healthy lifestyles, thereby increasing the demand for the industry. Manufacturers are outlining probiotics that can have productive outcomes for every person due to the hazard of infection from the virus among all age groups.
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Growth Drivers
Probiotics assist digestion with several advantages such as enhancing immunity, sustaining gut health, weight management, circumventing obesity, and many others. The growing awareness about health benefits is anticipated to drive the industry in the coming years. The ever-increasing health consciousness amongst the consumers and the surfacing trend of veganism is inducing consumers toward a diet that is plant-based. Therefore, many functions and prominent industry players are initiating plant-based probiotics to raise their consumer base.
Also, the growing investment by major players in the R&D of innovative products is anticipated to influence the industry growth affirmatively. For instance, in February 2022, Amorepacific Group launched its new Green Tea Probiotics Research Centre to enlarge the study of lactobacillus recently discovered in Jeju organic green tea garden.
There is an increasing presence of probiotics that are demographic-specific such as geriatrics and genders. These niche markets have allowed the regional players to adopt various strategies to improve their product portfolio and heighten their resources. Unrestrained demand for probiotic food, dietary supplements, and beverage products is anticipated to drive the U.S. market over the next few years.
The market is primarily segmented on the basis of source, application, distribution channel, end-use, and region.
By Source |
By Application |
By Distribution Channel |
By End-Use |
By Region |
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On the basis of source, the market is segmented into yeast and bacteria. The bacteria segment witnessed the highest share in the global market in 2021. The key factors contributing to the growth of the industry include the growing consumption of dairy-based products across the globe. Bacteria-based probiotics offer health benefits such as enhanced immune function, improved digestion, and greater lactase production.
The functional food & beverages segment led to a massive revenue share in the global market. Probiotics are included to escalate the total nutritional value and the flavor of baked goods. Probiotic muffins and healthy bars have been launched in the industry. The intake of these probiotic permeated baked products has grown in recent years due to the growing tendency toward preventive healthcare.
Probiotic dietary supplements have become more favored amongst consumers looking for solutions that are natural to several health ailments. Probiotics, as contrasted to pharmacological solutions, are a natural way of curing various diseases connected to gut health, gastrointestinal situations, and immunity strengthening. The progression of new delivery systems such as fizzy powders, gummies, and chewable products is anticipated to boost growth.
Moreover, increasing preference by the consumers for buying snacks containing ingredients with digestive health benefits and soaring consolidation of food and beverage with the science-backed probiotic ingredients is anticipated to fuel the demand for probiotic food and drinks that are functional.
The Asia Pacific led the global market with a massive revenue share. The region is observing a considerable consumer consciousness growth because of the international players' competitive strategies. Robust demand from China, India, and Australia adds to the total change. The increasing population, with increasing disposable income and enhancement of the standard of living, is also anticipated to serve the regional growth.
In the recent past because of technology limitations, the industry was inundated with probiotics that were in want of stability at room temperature. The problem of quality was solved as prominent companies launched technologies such as microencapsulation which enhanced the stability of life of the probiotic bacteria. Furthermore, the proceeding R&D activities for the advancement of planned strains that possess a wide range of treatment and can bear high temperatures are anticipated to benefit the regional market growth over the forecast period.
North America is anticipated to observe substantial growth over the forecast period. Pursuing investments from manufacturers in the food and beverage and pharmaceutical industries is expected to present the regional growth. The regional players are investing in R&D to put forward contemporary products to handle consumers of different age groups and genders. Such factors are anticipated to fast-track the market growth over the forecast period.
The Leading Players in the probiotics market include Arla Foods amba, BioGaia AB, Chr Hansen Holding A/S, Danisco A/S, Danone S.A., Ganeden, Inc., General Mills, Inc., Lallemand Inc., Lifeway Foods, Inc., Mother Dairy Fruit & Vegetable Pvt. Ltd., Nebraska Cultures, Inc, Nestle S.A., PepsiCo, Inc., Probi AB, Protexin, and Yakult Honsha Co., Ltd.
Report Attributes |
Details |
The market size value in 2021 |
USD 61.15 Billion |
The revenue forecast in 2030 |
USD 123.32 Billion |
CAGR |
7.7% from 2022 - 2030 |
Base year |
2021 |
Historical data |
2018 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD Billion and CAGR from 2022 to 2030 |
Segments covered |
By Source, By Application, By Distribution Channel, By End Use, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Key companies |
Arla Foods amba, BioGaia AB, Chr Hansen Holding A/S, Danisco A/S, Danone S.A., Ganeden, Inc., General Mills, Inc., Lallemand Inc., Lifeway Foods, Inc., Mother Dairy Fruit & Vegetable Pvt. Ltd., Nebraska Cultures, Inc, Nestle S.A., PepsiCo, Inc., Probi AB, Protexin, and Yakult Honsha Co., Ltd. |