Pregnancy Tracking and Postpartum Care Apps Market Share, Size, Trends, Industry Analysis Report, By Application (Pre-partum and Post-partum); By Device; By Platform; By Region; Segment Forecast, 2022 - 2030
- Published Date:Dec-2022
- Pages: 114
- Format: PDF
- Report ID: PM2933
- Base Year: 2021
- Historical Data: 2018-2020
Report Outlook
The global pregnancy tracking and postpartum care apps market was valued at USD 214.31 million in 2021 and is expected to grow at a CAGR of 18.8% during the forecast period.
The rapidly growing awareness of digital healthcare among women and the highly increasing need for innovative and advanced technologies for pregnant women would significantly help them to track their health & well-being, easily obtain answers to multiple health issues, and receive very informational and crucial content on multiple health issues are key major factors driving the growth of the global market.
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In addition, extensively rising numbers of health consciousness females and growing digital literacy among them coupled with the availability of fast internet connectivity are likely to augment the growth and demand of the pregnancy tracking and postpartum care apps market over the coming years.
In recent years, the number of mobile applications providing very crucial and informational content and baby care programs have gained high popularity, due to their ability to make life easier by making it convenient to monitor women’s health during pregnancy and even after pregnancy period. With the easy availability of these types of applications and the rapid surge in the adoption of smartphones, various industry players have started investing heavily to make the most of the current situation and scenario by implementing on enhancing the quality of solutions regarding women’s health through several platforms, which is likely to propel the adoption and demand for these types of care apps in the near future.
The outbreak of the COVID-19 pandemic has positively impacted the growth of the pregnancy tracking and postpartum care apps market. The rapid emergence of the deadly virus across the globe has resulted in the high adoption of women’s digital health solutions and has recorded a significant rise in the number of users. The female population globally started using various Femtech applications with the purpose to maintain their well-being and healthy lifestyle. For instance, according to our findings, it has been reported that nearly 77.9% of respondents using pregnancy-related mobile applications during the pandemic.
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Industry Dynamics
Growth Drivers
The growing popularity of various types of digital healthcare applications, which helps to make life easier for pregnant women by providing advanced health monitoring systems and getting them access to maintain and track their health at their convenience along with the continuous growth in the number of smartphone users all over the world are major factors expected to drive the growth of the global market during the forecast period.
Furthermore, the increasing prevalence of several types of applications catering to different-different issues of women such as pregnancy tracking, post-partum care, fitness & nutrition-related issues, and fertility around the world are also likely to boost the market growth significantly in the next coming years. Moreover, industry players are constantly focusing on the upgradation and launches of new apps in the market, which is also expected to create growth opportunities for the global market.
Report Segmentation
The market is primarily segmented based on application, device, platform, and region.
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By Application |
By Device |
By Platform |
By Region |
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Pre-partum segment accounted for the largest market share in 2021
The pre-partum segment accounted for a significant market share in 2021 and is projected to retain its position over the anticipated period owing to an increasingly number of health consciousness female population and their rising awareness towards the availability of advanced digital health technologies. Social networking features, fetal development tracking, fitness & exercise recommendations, pregnancy tracking, and recommendations to products & services are some major offerings provided by app developers, which are fueling the adoption of these types of applications and augmenting the segment growth.
However, the post-partum segment is witnessing the fastest growth during the projected period. The growth of the segment market can be attributed to the rising prevalence of post-partum depression among the female population and high developments in quality-delivering by applications for post-partum depression.
Smartphones segment held the significant market revenue share
In 2021, the smartphone segment held the highest market revenue share and is expected to grow at a considerable growth rate throughout the forecast period on account of the increasing penetration of smartphones and easy availability of fast internet connectivity, especially in developing countries such as India, China, and Indonesia.
Furthermore, the other segment is expected to grow at the highest growth rate on account of increasing women’s health issues prevalence and rapid growth in mobile phone integration, wireless connectivity, and longer battery life. Moreover, increasing technology innovations in wearable devices such as predictive analytics, gamification, and cloud synchronization are anticipated to fuel the segment market growth over the next coming years.
Android platform segment expected to hold the significant revenue share
The android segment is expected to register the fastest grow over the projected period. The growth of the market is mainly driven by the increasing popularity of android-run smartphones for various pregnancy tracking and pre-partum & post-partum care management applications around the world. The continuous improvement in internet connectivity and high penetration of smartphones based on Android features are expected to be key factors fueling the growth of the segment market. For instance, in August 2022, there are over 2.5 billion active android users spanning in more than 190 counties across the globe. And, android operating system holds around 85% of the market share in India, Brazil, Vietnam, Turkey, and Indonesia.
However, the iOS platform accounted for the largest market share in 2021 owing to the high adoption of iOS-based devices worldwide in the last few decades. iOS-integrated devices are capable to provide contraction tracker, symptom tracker, social networking of pregnant females, and informational content, which has boosted the segment growth.
North America dominated the global market in 2021
The North America region dominated the global market in 2021 and is projected to maintain its dominance throughout the forecast period. Growing digitalization of various healthcare systems, increased awareness of the women population regarding the latest technology available, and rising smartphone ownership rates & enhanced coverage area of internet connectivity in the region are major factors driving the growth of the market extensively.
Moreover, increased healthcare spending and the rising prevalence and need for improved pregnancy tracking technology among others are a few other factors responsible for the market growth in the North America region. The United States spends higher than any other country on healthcare, the annual healthcare spending in the country stood at USD 4 trillion dollars in 2021 and personal healthcare expenditure amounted to USD 10,202 per resident.
Furthermore, Asia Pacific is likely to emerge as the fastest growing region during the projected period, which is accelerated by increasing demand for the effective healthcare technology, growing expenditure on healthcare, and high advances in digital infrastructure in the region. In addition, various types of favorable government initiatives undertaken to support and promote digital health solutions is further estimated to drive the market in the coming years.
Competitive Insight
Some of the major players operating in the global market include Contraction Timer, Glow Nurture, Hypnobirthing: Calm Birth, Pregnancy Tracker, Baby Bump, Pregnancy +, Hello Baby, Ovia Health, Pregnascan, Natural Cycles USA Corporation, EHE Health, Glow Inc., Hitachi Ltd., BeWell Innovations, NUVO Inc., and Varian Medical Systems Inc.
Recent Developments
In April 2022, Mylo, a leading mom care brand announced that it had raised USD 17 million for the purpose to launch a health service vertical and effectively expanding its operations. To further broaden its market position, the startup plans to use the funds to scale up its community and brand, develop newer product verticals along with launch of digital health solutions for mothers.
Pregnancy Tracking and Postpartum Care Apps Market Report Scope
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Report Attributes |
Details |
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Market size value in 2022 |
USD 254.22 million |
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Revenue forecast in 2030 |
USD 1,005.60 million |
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CAGR |
18.8% from 2022 – 2030 |
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Base year |
2021 |
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Historical data |
2018 – 2020 |
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Forecast period |
2022 – 2030 |
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Quantitative units |
Revenue in USD million and CAGR from 2022 to 2030 |
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Segments covered |
By Application, By Device, By Platform, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Contraction Timer, Glow Nurture, Hypnobirthing: Calm Birth, Pregnancy Tracker, Baby Bump, Pregnancy +, Hello Baby, Ovia Health, Pregnascan, Natural Cycles USA Corporation, EHE Health, Glow Inc., Hitachi Ltd., BeWell Innovations, NUVO Inc., and Varian Medical Systems Inc. |
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