Potato Protein Market Share, Size, Trends, Industry Analysis Report, By Type; By Application (Animal Feed, Meat Products, Food, and Beverages, Supplement, Others); By Region; Segment Forecast, 2024 - 2032
- Published Date:Jan-2024
- Pages: 116
- Format: PDF
- Report ID: PM3083
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global potato protein market was valued at USD 105.84 million in 2023 and is expected to grow at a CAGR of 7.4% during the forecast period. Various factors drive the global market, including the growing demand for plant-based proteins in food and beverage products. Consumers are increasingly favoring plant-based products as they are considered safer and healthier, leading processed food producers to develop more products based on potato protein. In addition, the nutritional benefits of potatoes, combined with their naturally allergen-free properties, have made them a valuable ingredient in the food and beverage industry, contributing to the market's growth.
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The potato protein market is expected to experience growth in the forecast period due to several key factors. These include the increasing population of vegans and the nutritional benefits of potato protein, such as improved digestive health, increased energy, and regulated blood sugar levels. Additionally, consumers are becoming more concerned about food allergens in products, driving demand for allergen-free alternatives like potato protein. The market is also expected to benefit from continuous product innovation.
The research study provides a comprehensive analysis of the industry, assessing the market on the basis of various segments and sub-segments. It sheds light on the competitive landscape and introduces Potato Protein Market key players from the perspective of market share, concentration ratio, etc. The study is a vital resource for understanding the growth drivers, opportunities, and challenges in the industry.
However, the lack of consumer awareness about the benefits of potato protein may impede market growth in the coming years. Despite this, the overall outlook for the industry is positive, and it is expected to grow as more consumers seek plant-based protein alternatives.
While the pandemic has driven up demand for plant-based protein products, including potato protein, due to increased health and sustainability concerns, it has also disrupted global supply chains and caused production and distribution challenges. Furthermore, the shift in consumer preferences towards processed foods during the pandemic has increased demand for processed food products that use potato protein as an ingredient.
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Industry Dynamics
Growth Drivers
The rise in health and sustainability concerns and the growing number of vegans and flexitarians worldwide have propelled the demand for plant-based proteins. Potato protein is a highly nutritional and allergen-free source that can substitute animal-based proteins in various food and beverage products, such as infant formula, dietary supplements, and energy drinks. Furthermore, potato protein offers functional benefits, such as improving digestive health, regulating blood sugar levels, and enhancing muscle strength. As a result, the demand for potato protein will continue to increase in the future.
The market is also benefiting from continuous product innovation by manufacturers, leading to the development of new and improved potato protein products that cater to consumers' evolving needs and preferences. These innovations are expected to boost the growth of the market as manufacturers strive to produce potato protein-based products that provide more nutritional and functional benefits.
Additionally, the rising demand for sustainable and environmentally friendly protein sources is also expected to drive the growth of the industry in the coming years as consumers become increasingly concerned about the environmental impact of their food choices.
Report Segmentation
The market is primarily segmented based on type, application, and region.
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By Type |
By Application |
By Region |
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The potato protein isolate segment accounted for the highest market share in 2022
The potato protein isolate segment is accounted for the highest market share and will continue this trend over the projected period. The Potato protein isolate segment is gaining popularity due to its high protein content, neutral flavor, and suitability for use in a range of vegan and gluten-free products. Additionally, potato protein isolate is considered a more sustainable and environmentally friendly protein source than traditional animal-based proteins.
For instance, Innovix Labs has recently introduced a new vegan protein made entirely of potato protein isolate. This protein is completely natural, gluten-free, and contains no carbohydrates, starch, or added sugars. Additionally, it boasts a well-balanced amino acid profile. The protein is intended for snacks, low-protein food products, and smoothies, including protein shakes, juices, and water-soluble beverages.
In addition, potato protein concentrate is expected to grow over the forecast period. Due to their high protein content and low levels of fat, cholesterol, and lactose, these products are in great demand. They are primarily used in functional foods such as yogurt and cereals, highlighting their nutritional value. This increased demand for such products is expected to drive growth in the segment.
Food and beverages segment held the largest market revenue share
Food and beverages segment holds the largest market share in 2022. Potato protein is an increasingly popular ingredient due to its functional and nutritional properties, high protein content, neutral flavor, and allergen-free status. It is commonly used in various food and beverage applications, including bakery products, meat analogs, dairy alternatives, and nutritional supplements.
Furthermore, the increasing demand for plant-based and vegan food products has contributed to the growth of the food and beverages segment. The use of potato protein in these products provides a source of high-quality protein and offers other benefits such as improved texture, viscosity, and shelf life. As a result, the food and beverages segment is expected to see significant growth in the coming years.
Moreover, animal feed segment is expected to grow over the projected period. The use of potato protein in animal feed is increasing due to its nutritional value and environmental sustainability compared to traditional animal-based protein sources. Additionally, potato protein is easily digestible by animals and is considered a high-quality protein source. As a result, the animal feed segment is expected to see continued growth in the coming years.
North America holds a significant share of market in 2022
North America is growing steadily, driven by factors such as the increasing demand for plant-based protein sources, the growing trend towards natural and clean-label ingredients, and the rising awareness about the health benefits of potato protein. North America is a major producer of potatoes, and this has led to the availability of a consistent supply of potato protein. Furthermore, the demand for potato protein in the food and beverages industry, as well as in animal feed applications, is increasing in the region.
In addition, several key players in the market are based in North America, contributing to the market growth in the region. Overall, the market in North America is expected to continue to grow in the coming years.
However, the Asia-Pacific is expected to grow the fastest during the forecast period, driven by the region's high livestock population and increasing demand for plant-based proteins in animal feed. Potato protein's high digestibility makes it an ideal feed ingredient, driving market growth in the region. With a growing population and demand for plant-based alternatives, the market is expected to expand considerably.
Competitive Insight
Some of the major players operating in the global potato protein market include Food Innovation Online Corp., Lyckeby Starch AB, AKV Langholt AmbA, Roquette Frères, Coöperatie AVEBE U.A., AGRANA Beteiligungs-AG, PPZ Niechlow, Emsland-Stärke Limited, KMC Ingredients, Kerry Group, Aminola B.V., and PEPEES S.A.
Recent Developments
- In October 2022, AKV Langholt has acquired Cargill's stake in their joint venture potato starch business. The acquisition will make AKV Langholt the sole owner of the potato starch facility in Denmark. This deal follows AKV Langholt's recent purchase of Cargill's potato starch plant in France.
- In April 2022, Branston Ltd. has partnered with Root Extracts to develop a new potato protein product for vegan and vegetarian foods. The collaboration aims to create a high-quality, allergen-free protein that can substitute for animal-based proteins. The development will occur in Branston's extraction facility in Lincolnshire, which is currently under construction.
Potato Protein Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 113.52 million |
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Revenue forecast in 2032 |
USD 201.40 million |
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CAGR |
7.4% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments Covered |
By Type, By Application, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key Companies |
Food Innovation Online Corp., Lyckeby Starch AB. AKV Langholt AmbA, Roquette Frères, Coöperatie AVEBE U.A., AGRANA Beteiligungs-AG, PPZ Niechlow, Emsland-Stärke Limited, KMC Ingredients, Kerry Group, Aminola B.V., and PEPEES S.A. |
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FAQ's
The potato protein market report covering key segments are type, application, and region.
Potato Protein Market Size Worth $ 201.40 Million By 2032.
The global potato protein market expected to grow at a CAGR of 7.4% during the forecast period.
North America is leading the global market.
Key driving factors in potato protein market are increase in the vegan population and rise in health and sustainability concerns.
