The global polyvinyl alcohol market was valued at USD 791.7 million in 2021 and is expected to grow at a CAGR of 6.3% during the forecast period. The increasing demand in end-use industries, including paper, food packaging, construction, electronics, and others segment, including printing, textiles, and coatings, is expected to drive the polyvinyl alcohol market over the forecast period.
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Polyvinyl alcohol, a water-solvent synthetic polymer, had been a crucial element in the composition of several end-use businesses. Packaged foods, building, coatings, printing, textile, electronics, cosmetics, and papers are among the major end-use businesses.
The trade restrictions and worldwide lockdowns impacted the demand for textile products, electronics, construction materials, and paper. Furthermore, the COVID-19 pandemic has largely impacted the demand for these products and has restricted the growth of construction projects along with infrastructural development in several emerging economies, which in turn has hampered the growth of the polyvinyl alcohol market.
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Growth Drivers
Polyvinyl alcohol is primarily fueled by packaging sector demand since it is a substance with excellent oxygen resistance, absorption in water, and biodegradability. Furthermore, the expanding potential in the electronic industry for producing devices such as transistors that require high dielectric properties is expected to create lucrative opportunities for the polyvinyl alcohol market growth.
The sustainable packaging solution has gained importance on account of the safety, performance, and convenience of the packaged product. polyvinyl alcohol film is a widely used polymer and has contributed significantly to the growth of the packaging industry. However, the volatile raw materials prices required for the production of polyvinyl alcohol are expected to challenge the polyvinyl alcohol market growth.
The market is primarily segmented on the basis of grade, application, and region.
By Grade |
By Application |
By Region |
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Partially hydrolyzed segment accounted for the largest revenue share in 2021 and is expected to continue its dominance over the forecast period. Partially hydrolyzed polyvinyl alcohol is widely used in several applications such as warp-sizing for spun and filament yarn, pressure-sensitive, remoistening adhesive, soil stabilization, films, and emulsifier for EVA and PVA Emulsions. As a result, the demand for the segment is high in the food packaging and construction industry driving the product growth over the forecast period.
The fully hydrolyzed polyvinyl alcohol sector is predicted to develop the fastest over the projected timeframe because of rising demand in the textile processing and paper industries. Paper's increasing use as a plastic alternative in various sectors is predicted to stimulate paper manufacture in Asian countries. Over the forecast term, this is expected to increase fully hydrolyzed polyvinyl alcohol segment growth.
Food packaging application segment is expected to dominate the industry over the forecast period. The growing demand for non-toxic and biodegradable packaging solutions in the food & beverage sector, advantages such as moisture resistance, and increasing trends such as out-of-home consumption are some factors anticipated to fuel the segment growth.
Construction segment is expected to grow at a significant pace over the forecast period due to polyvinyl alcohol's numerous properties, including static percolation of cement slurries, adsorption capacity, along with superior solubility in water and particle density.
Asia Pacific dominated the global market in 2021 and is expected to maintain its dominance over the forecast period due to the increasing consumption of ready-to-eat food products from emerging economies such as China, India, and Japan. China is expected to hold the largest market share in the region due to the presence of a large number of manufacturers and new end-use opportunities in this country which in turn is fueling the market growth.
North America is expected to grow at a considerable pace over the forecast period due to rising innovation in packaging and consumers' demand for properties such as safety, convenience, technology, and sustainability. Europe is expected to grow at a significant pace over the forecast period due to growing awareness pertaining to environmental issues about bio-based packaging and increasing demand for ready-to-eat food.
Some of the players operating in the global market include Anhui Wanwei Group Co., Ltd, Astrra Chemicals, Celanese Corporation, Chang Chun Petrochemical Co., Ltd., Dow Dupont, Eastman Chemical Company, Japan VAM & Poval Co., Ltd, Kuraray Co. Ltd, Merck KGaA, Nippon Synthetic Chemical Industry Co., OCI Corporation, Polychem Limited, Polysciences Inc., Sekisui Chemical Co., Ltd, Sigma-Aldrich, Sinopec Sichuan Vinolyn, and Solutia, Inc.
These players are investing in research & development and are adopting strategies such as partnerships & collaborations along with mergers & acquisitions in order to launch innovative products and to increase their market presence. For instance, in March 2021, Eastman Chemical Company invested in its Springfield, Massachusetts manufacturing plant to enhance and extend its extrusion capabilities for the manufacture of interlayer's product lines.
Report Attributes |
Details |
Market size value in 2021 |
USD 791.7 million |
Revenue forecast in 2030 |
USD 1,337.5 million |
CAGR |
6.3% from 2022 - 2030 |
Base year |
2021 |
Historical data |
2018 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million and CAGR from 2022 to 2030 |
Segments covered |
By Grade, By Application, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Key Companies |
Anhui Wanwei Group Co., Ltd, Astrra Chemicals, Celanese Corporation, Chang Chun Petrochemical Co., Ltd., Dow Dupont, Eastman Chemical Company, Japan VAM & Poval Co., Ltd, Kuraray Co. Ltd, Merck KGaA, Nippon Synthetic Chemical Industry Co., OCI Corporation, Polychem Limited, Polysciences Inc., Sekisui Chemical Co., Ltd, Sigma-Aldrich, Sinopec Sichuan Vinolyn, and Solutia, Inc. |