The global player tracking market was valued at USD 5.14 billion in 2023 and is expected to grow at a CAGR of 19.00% during the forecast period. The growing popularity of sports betting and fantasy sports is also driving the growth of the player tracking market. Since the Supreme Court overturned a decades-long federal ban in June 2018, legal sports betting has reportedly seen more than $17 billion in wagers and $1.2 billion in revenue — in only 14 states where sports betting is legal and data is available. Sports fans and bettors are increasingly interested in accessing detailed data on player performance and game outcomes, and player tracking technology can provide this information in a format that is easy to understand and analyze.
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One way in which sports betting is driving the growth of the player tracking market is through the development of new betting markets and products. For example, some sportsbooks offer in-game betting options that allow bettors to place wagers on specific player events, such as the next player to score a goal or the number of assists by a particular player. These types of bets require real-time data on player performance, which can be provided by player tracking technology.
Growth Drivers
The sports industry is a multi-billion-dollar global enterprise that continues to grow rapidly. With the increasing popularity of various sports, there is a growing demand for advanced technologies to improve the quality of gameplay and enhance the overall viewing experience for fans. One such technology that has gained significant traction in recent years is player tracking. According to Torrens University Australia, with growth averaging 4.3% since 2014, world witnessed one of the largest growth periods in the history of the sector.
In 2018, the sports sector had a value of roughly USD 488.5 billion; currently, that value is thought to be over USD 500 billion. The growing demand for player tracking in sports is driving the growth of the player tracking market. As more teams and organizations realize the benefits of player tracking, the demand for these technologies is expected to continue to rise. In addition, advancements in technology, such as the use of AI and machine learning algorithms, are making player tracking systems even more sophisticated and accurate, further driving demand.
The market is primarily segmented based on component, type, application, end user and region.
By Component |
By Type |
By Application |
By End User |
By Region |
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Solutions segment is projected to experience faster growth in the study period. Player tracking solutions provide coaches, analysts, and teams with real-time data on player performance, movement, and behavior. This data helps in making informed decisions related to strategy, player development, and game tactics. With the increasing demand for data-driven insights in sports, the adoption of player tracking solutions is increasing rapidly. Player tracking solutions provide teams with a competitive advantage by enabling them to analyze player performance and make data-driven decisions. This advantage is especially important in highly competitive sports, where even small improvements can make a significant difference in the outcome of a game.
Wearables segment projected to witness larger market share in the study period. Wearable player tracking devices are equipped with advanced sensors that can accurately capture and analyze data related to player movements, heart rate, and other physiological parameters. These sensors are becoming increasingly sophisticated and are enabling the development of more advanced wearable devices that can provide more detailed and accurate data on player performance. These devices are becoming more popular in sports due to their ability to provide real-time data and insights on player performance. This popularity is expected to continue to grow, with more teams and organizations adopting wearable player tracking devices to gain a competitive edge.
Performance Tracking segment is projected to witness significant revenue share in the study period. There is a growing demand for performance tracking solutions in sports organizations and teams. Coaches, trainers, and athletes are increasingly relying on data-driven insights to optimize performance and gain a competitive edge. Performance tracking solutions can be used in a wide range of sports and athletic activities, from professional sports teams to amateur athletes. This broad market appeal has helped drive revenue growth in the performance tracking segment.
Team Sports segment is expected to have higher growth rate in the forecast timeframe. There is a growing demand for performance tracking solutions in team sports organizations. The use of performance tracking solutions is becoming more common across multiple team sports, including football, basketball, soccer, and baseball. Advances in technology have made it easier to collect and analyze performance data in real-time, which has led to the development of sophisticated performance tracking solutions.
These solutions can track a wide range of performance metrics, such as speed, agility, power, and endurance, and can provide insights into areas for improvement. There are often regulatory requirements for performance tracking in team sports, particularly in professional leagues. For example, the National Football League (NFL) requires all teams to use performance tracking solutions to monitor player safety and injury prevention. This creates a higher demand for performance tracking solutions in team sports.
North America accounted for the higher growth rate and larger revenue share for the market in the study period. This region is home to some of the world's most prominent and lucrative sports leagues, such as the National Football League (NFL), Major League Baseball (MLB), and the National Basketball Association (NBA). These leagues have a high demand for performance tracking solutions to monitor athlete performance, minimize injuries, and gain a competitive edge.
The National Football League (USD 13 billion) leads all American sports leagues in terms of revenue, followed by Major League Baseball (USD 9.5 billion) and the National Basketball Association (USD 5.2 billion). The growing participation in sports and exercise in North America has played a significant role in fueling the growth of the player tracking market. The Bureau of Labor Statistics estimates that 19.3 percent of the Americans participated in sports & exercise every day, in 2019. As more people become interested in sports and fitness, the demand for technology that can help improve performance, track progress, and prevent injuries has increased.
Some of the major players operating in the global market include Catapult, JOHAN Sports, Kinexon, PlayGineering Systems, Polar Electro, SPT Group, Stats Perform, STATSports, The Chyron, Sonda Sports, Advanced Sports Analytics, Sports Performance Tracking, Q-Track, Exelio, Xampion & Zebra Technologies.
Report Attributes |
Details |
Market size value in 2024 |
USD 5.81 billion |
Revenue forecast in 2032 |
USD 24.60 billion |
CAGR |
19.00% from 2024 - 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
Segments covered |
By Component, By Type, By Application, By End User, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Key companies |
Catapult, JOHAN Sports, Kinexon, PlayGineering Systems, Polar Electro, SPT Group, Stats Perform, STATSports, The Chyron, Sonda Sports, Advanced Sports Analytics, Sports Performance Tracking, Q-Track, Exelio, Xampion & Zebra Technologies. |
key companies in player tracking market are Catapult, JOHAN Sports, Kinexon, PlayGineering Systems, Polar Electro, SPT Group, Stats Perform, STATSports, The Chyron.
The global player tracking market is expected to grow at a CAGR of 19.01% during the forecast period.
The player tracking market report covering key segments are component, type, application, end user and region.
key driving factors in player tracking market are growing demand for player tracking in sports
The global player tracking market size is expected to reach USD 24.60 billion by 2032.