Over-The-Top Video Market Share, Size, Trends, Industry Analysis Report By Devices (Mobile Devices, Laptops and Desktops, Set Top Box, Gaming Consoles); By Revenue Model (SVOD, TVOD, AVOD, Others); By Deployment Model (On-Premise, Cloud-Based); By Regions, Segments & Forecast, 2024 - 2032

Global over-the-top video market size was valued at USD 42.02 billion in 2023. The market is anticipated to grow from USD 49.06 billion in 2024 to USD 171.56 billion by 2032, exhibiting the CAGR of 16.9% during the forecast period.

Over-the-top (OTT) video includes the delivery of visual communication media using the internet. OTT services deliver video content without requiring users to subscribe to a traditional cable or satellite pay-TV service. OTT video services are less expensive for consumers and are more efficient in their widespread distribution. OTT enables users to access entertainment and infotainment media like videos and films while offering downloading options as well.

The major driver for the over-the-top video market is the continuous implementation of faster broadband services. The growing adoption of device-based computing and increasing penetration of broadband infrastructure drive the growth of the over-the-top video market. The increasing popularity of interconnected devices and mobile subscriptions has led to a positive influence on the OTT market. Moreover, high content quality, increased options for viewing, and affordable pricing are some other factors propelling market growth.

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The growing media and entertainment industry, especially in the Asia-Pacific region, further boost the market growth. The growing disposable incomes, and improving living standards also support market growth. Other factors driving the market include growing demand for online content, technological advancement, and increasing purchasing power of consumers. However, factors such as the threat of piracy of content, low speed and bandwidth in emerging countries, and lesser viewing options for offline content restrict the over-the-top video market growth to a certain extent. Growing demand from emerging economies, and increasing consumer awareness are factors expected to provide numerous growth opportunities in the coming years.

The market research report offers an in-depth analysis of the industry to support informed decision-making. It offers a meticulous breakdown of various market niches and keeps readers updated on the latest industry developments. Along with tracking the over-the-top (OTT) video market on the basis of SWOT and Porter’s Five Forces models, the research report includes graphs, tables, charts, and other pictorial representations to help readers understand the key insights and important data easily. 

Segment Analysis

The global over-the-top video market is segmented on the basis of devices, revenue model, deployment model, and region. On the basis of devices, the market is segmented into mobile devices, laptops, desktops, set-top boxes, and gaming consoles.

The revenue model segment is divided into SVOD, TVOD, AVOD, and others. The AVOD segment accounted for the largest market share in the global OTT video market in 2017.

Based on the deployment model, the market is segmented into on-premise and cloud-based. The on-premise segment dominated the global market in 2017. However, the cloud-based segment is expected to exhibit higher growth during the forecast period.

Regional Analysis

Regionally, the over-the-top video market is distributed across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into the U.S., Canada, and Mexico. Europe is divided into Germany, the UK, Italy, France, and the Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and the Rest of Asia-Pacific. North America accounted for the largest share of the Global OTT Video market in 2017.

Competitive Landscape

The leading players in the over-the-top video market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. among others. These leading players in the market are introducing innovative products to cater to the consumers. Global players are entering new markets in developing regions to expand their customer base and strengthen their market presence.

Delve into the intricacies of the over-the-top (OTT) video market in 2024 through the meticulously compiled market share, size, and revenue growth rate statistics by Polaris Market Research Industry Reports. Uncover a comprehensive analysis that not only projects market trends up to 2032 but also provides valuable insights into the historical landscape.