Over-The-Top Devices and Services Market By Content (VOIP, Video, Text and Image); By Devices (Mobile Devices, Laptops and Desktops, Set Top Box, Gaming Consoles); By Services (Consulting, Managed Services, Installation and Maintenance, Training and Support); By Revenue Model (SVOD, TVOD, AVOD, Others); By Deployment Model (On-Premise, Cloud-Based); By End-User (BFSI, Healthcare, Media and Entertainment, IT and Telecom, Retail, Others); By Region, segments & Forecast, 2024 - 2032

The global over-the-top devices and services market size was valued at USD 250.32 billion in 2023. The market is anticipated to grow from USD 311.45 billion in 2024 to USD 1798.95 billion by 2032, exhibiting the CAGR of 24.5% during the forecast period.

Over-the-top (OTT) is the delivery of content, services, and applications through the internet. OTT services deliver film and TV content without requiring users to subscribe to a traditional cable or satellite pay-TV service. The Over-The-Top Devices and Services market operates through three different revenue models namely SVOD (subscription-based services), AVOD (free and ad-supported services), and TVOD (transactional services allowing users to pay for individual pieces of content).

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The growing adoption of device-based computing and increasing penetration of broadband infrastructure drive the growth of the Over-The-Top Devices and Services market. The availability of affordable OTT devices and services encourages consumers to adopt them for a personalized experience. The growing media and entertainment industry especially in the Asia-Pacific region, further boosts the market growth. The growing disposable incomes, and improving living standards also support market growth. Other factors driving the Over-The-Top Devices and Services market include growing demand for online content, technological advancement, and increasing purchasing power of consumers. Growing demand from emerging economies, and increasing consumer awareness are factors expected to provide numerous growth opportunities during the forecast period.

The over-the-top devices and services market report details key market dynamics to help industry players align their business strategies with current and future trends. It examines technological advances and breakthroughs in the industry and their impact on the market presence. Furthermore, a detailed regional analysis of the industry at the local, national, and global levels has been provided. 

Segment Analysis

The global over-the-top devices and services market is segmented on the basis of content, devices, services, revenue model, deployment model, end-user, and region. Based on content, the market is segmented into VOIP, Video, Text and Image. On the basis of devices, the market is segmented into mobile devices, laptops, desktops, set-top boxes, and gaming consoles. The services are segmented into consulting, managed services, installation and maintenance, and training and support. The revenue model segment is divided into SVOD, TVOD, AVOD, and others. Based on the deployment model, the market is segmented into on-premise and cloud-based. The end-user segment is divided into BFSI, healthcare, media and entertainment, IT and telecom, retail, and others.

Regional Analysis

The over-the-top devices and services market report comprises a detailed geographic distribution of the market across North America, Europe, APAC, Latin America, and MEA. North America is further segmented into the U.S., Canada, and Mexico. Europe is divided into Germany, the UK, Italy, France, and the Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and the Rest of Asia-Pacific. The North America accounted for the largest share of the Global over-the-top devices and services market in 2017.

Competitive Analysis

The leading players in the Over-The-Top Devices and Services market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. among others. These leading players in the market are introducing innovative products to cater to the consumers. Global players are entering new markets in developing regions to expand their customer base and strengthen their market presence.

Uncover the dynamics of the over-the-top devices and services in 2024 with detailed statistics on market share, size, and revenue growth rate meticulously curated by Polaris Market Research Industry Reports. This all-encompassing analysis extends to a forward-looking market forecast until 2032, complemented by a perceptive historical overview. Immerse yourself in the profound insights offered by this industry analysis through a complimentary PDF download of the sample report.