The global outdoor power equipment market was valued at USD 60,904.05 million in 2023 and is expected to grow at a CAGR of 4.10% during the forecast period.The rising need for advanced technology and automated outdoor products is expected to accelerate the industry’s growth. Advanced technologies are used to maintain and repair outdoor electric instruments, including lawnmowers, outboard motors, motorcycles, chainsaws, rotary tillers, compact diesel engines, all-terrain vehicles, portable electric generators, and small garden tractors.
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Several outdoor products include trimmers & edgers, blowers, mowers, tillers & cultivators, snow throwers, etc. The extensive application of these products in residential and commercial sectors is expected to grow the industry. Lawn Mowers are in high demand as they comprise a bigger deck that takes less time to cut sharp grass. An electric saw is another important mechanical tool comprising sturdy blades, wire, teeth, chains, etc., used in industrial and DIY projects.
The emergence of the Covid-19 pandemic had a significant impact on the market. Worldwide lockdown compelled the manufacturers to shut down their business and stop the production of such outdoor products at their manufacturing facilities owing to the restricted movement of workforces employed at their sites, which hindered the outdoor power equipment market growth.
However, the market witnessed a significant demand amid the Covid-19 crisis owing to its application in the residential sector. The lockdown confined the masses within their houses and enabled them to adopt some gardening and other leisure activities, which aided in the demand for outdoor electric products.
Growth Drivers
The rising trend of designing lawns and gardens in households in several countries across the globe is projected to drive the industry’s growth. Landscape gardening is becoming very popular among the masses. Consumers’ spending has increased on lawn maintenance, tree care, hardscaping, and lawn renovation. Outdoor instruments such as saws, mowers, hedge trimmers, and blowers are widely used in landscape gardening, which is anticipated to drive global demand for the product.
The rising government initiatives for infrastructure development across the globe to make cities greener is likely to pave the demand for the industry. Green spaces such as parks, gardens, lakeside, sports fields, etc., are associated with better air quality, cooler temperatures, reduced traffic noise, and greater diversity, providing people with physical activity and relaxation space. Various studies have shown that such spaces aid in reducing stress level and boosts physical and mental health. Therefore, government spending on developing these green spaces in urban areas owing to the multiple beneficial impacts is anticipated to drive the outdoor power equipment market growth.
The market is primarily segmented based on equipment, power source, application, functionality, and region.
By Equipment |
By Power Source |
By Application |
By Functionality |
By Region |
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The mower segment is anticipated to hold the largest share during the forecast period. Manufacturers offer various mowers for diverse purposes, such as electric, petrol, battery-powered, and tractor mowers. Among these options, there is a notable surge in demand for battery-powered mowers due to their numerous advantages. These mowers eliminate physical exertion, allowing users to mow their fields effortlessly. By requiring less time and exerting no manual force, battery-powered mowers provide a convenient solution for cutting sharp grasses effectively.
These factors contribute significantly to the market’s growth as consumers increasingly prioritize efficiency and ease of use in their lawn maintenance equipment. Battery-powered mowers offer the advantage of being cordless, eliminating the restrictions imposed by cables, and ensuring unrestricted movement while mowing. They are quieter, produce zero emissions, and require less maintenance than petrol mowers. These benefits, coupled with the growing emphasis on eco-friendly practices, further drive the demand for battery-powered mowers and propel the overall growth of the mower market in the forecast period.
The fuel segment is projected to hold the largest share of the market. Fuel-powered equipment is favored for its easy starting, smooth operation, fuel efficiency, and ability to deliver consistent energy even in challenging conditions. These qualities make them particularly suitable for deforestation and wood-clearing activities.
In the near future, electric-powered equipment is anticipated to gain a significant market share. The growing demand for robotic outdoor products is expected to drive market growth. Electric-powered equipment offers several advantages, such as being weightier and providing instant starts with minimal maintenance requirements. These factors contribute to their appeal among consumers.
Moreover, electric-powered equipment aligns with the increasing focus on environmentally-friendly practices and the desire for quieter operations. They produce zero emissions during use, reducing environmental impact. Additionally, electric-powered equipment tends to have lower noise levels compared to fuel-powered counterparts, making them more suitable for noise-sensitive environments
North America is expected to hold the largest share of the market. These products find extensive usage in residential and commercial sectors. The market growth is driven by increasing consumer awareness of these outdoor products' easy availability and performance. Furthermore, the market penetration is likely to be facilitated by enhanced mowing capabilities and navigation features, particularly in households with large yards in the United States.
Some of the major players operating in the global market are AL-KO KOBER GROUP, Andreas Stihl AG & Company KG, Ariens Company, Briggs & Stratton, CHEVRON (China) Trading Co., Ltd., Deere & Company, Emak S.p.A., Excel Industries, Inc., HONDA, Husqvarna, Makita Corp, MTD Holdings Inc., Robert Bosch, Schiller Ground Care, Stanley Black & Decker, STIHL Group, Techtronic Industries, The Toro Company (US), and Yamabiko Corp.
Report Attributes |
Details |
Market size value in 2024 |
USD 60,904.05 million |
Revenue forecast in 2032 |
USD 88,373.34 million |
CAGR |
4.1% from 2024 – 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD million, and CAGR from 2024 to 2032 |
Segments Covered |
By Equipment, By Power Source, By Application, By Functionality, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Key Companies |
AL-KO KOBER GROUP, Andreas Stihl AG & Company KG, Ariens Company, Briggs & Stratton, CHEVRON (China) Trading Co., Ltd., Deere & Company, Emak S.p.A., Excel Industries, Inc., HONDA, Husqvarna, Makita Corp, MTD Holdings Inc., Robert Bosch, Schiller Ground Care, Stanley Black & Decker, STIHL Group, Techtronic Industries, The Toro Company (US), and Yamabiko Corp. |
key companies in Outdoor Power Equipment Market are AL-KO KOBER GROUP, Andreas Stihl AG & Company KG, Ariens Company, Briggs & Stratton, CHEVRON (China) Trading Co., Ltd.
The global outdoor power equipment market expected to grow at a CAGR of 4.1% during the forecast period.
The Outdoor Power Equipment Market report covering key are equipment, power source, application, functionality, and region.
key driving factors in Outdoor Power Equipment Market are Rapid growth in construction and real estate sectors.
The global outdoor power equipment market size is expected to reach USD 88,373.34 million by 2032.