The global Omni-channel retail solutions market was valued at USD 5.93 billion in 2021 and is expected to grow at a CAGR of 13.8% during the forecast period. The goal of the Omni-channel retail software is to provide a seamless shopping experience for customers across any physical store and online marketplace.
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The Omni-channel retail solution integrates wide-ranging operations, including customer relationship management (CRM), point of sale (POS), customer service experience, chat support, Warehouse Management System (WMS), business intelligence (BI), merchandise and inventory management, product listing, marketing and promotions planning, and others in order to deliver a unified omni-channel experience.
The growth of e-commerce, the introduction of omnichannel retailing, and consumers' increasing preference for online shopping all contribute to the industry growth of omnichannel retail software. Retailers are investing heavily in integrating numerous successful sales channels for a pleasant online shopping experience, propelling the market's growth. The development of the Omni-channel retail software market is fueled by the attention of e-commerce behemoths like Amazon and Alibaba on improving their Omni channel platform.
The importance of convenience and shopping methods has increased, which has increased the momentum surrounding the consumer experience. Today's shoppers consider more factors than only price and product quality due to the retail industry's fast evolution.
However, the danger to data security and privacy restrains the market for omni-channel retail solutions from expanding. Omni-channel software gathers crucial data and client information, which may provide businesses with useful insights but may put customers' data privacy at risk.
The COVID-19 epidemic has increased the pace of digitalization. Customers worldwide have come to rely on online shopping for anything from daily necessities to trip arrangements and more. The 2021 Shopping Index poll indicates that there has been a 58.0% increase in worldwide e-commerce since last year.
Retailers are currently growing their companies into e-commerce and focusing on providing their items on different platforms in order to stay up with the evolving buying habits.
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Growth Drivers
The market is expanding due to an increase in demand for centralized data points, the requirement for conventional firms to enter the e-commerce space, and the advantages offered by omni-channel analytics.
Retailers may obtain a centralized view of their customers, finances, inventory, and other information with omni-channel solutions, which offer a centralized data point. Due to the quick development of technology, conventional retailers are no longer limited to solely in-store offers and have expanded their product lines to many platforms.
Retailers may more easily keep track of things and provide their customers with sophisticated customer experiences thanks to omni-channel retail systems that can aggregate data from various platforms under one roof. Additionally, it gives merchants the ability to swiftly and successfully grow their enterprises.
The omni-channel market is expanding as a result of omni-channel retail solutions' capacity to consolidate all data sources and information into a single platform. Additionally, it makes it convenient for clients to get goods and services in the best and most efficient manner.
During the anticipated period, the market for omni-channel retail solutions is expected to expand due to the constantly shifting retail environment and increased client expectations. Digitalization is also one of the factors driving the market growth for omni-channel retail solutions.
The market is primarily segmented based on offering, solution, services and region.
By Offering |
By Solution |
By Services |
By Region |
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The solution segment dominated the market in 2021. The dominance is a result of large efforts made by businesses to enhance customer relationship management and the rising popularity of online shopping platforms. Therefore, firms have started using e-commerce and other distribution methods to reach potential clients. Additionally, retailers are fusing their in-store and online platforms to encourage customers to access online purchasing in an effort to boost sales, which is accelerating the growth of the market for retail omnichannel commerce platforms.
During the projected period, it is predicted that the services category will expand the quickest. The rise is related to service offers like Omni-channel retail solutions that, with the help of expert services, may integrate with the present systems of end users.
In addition, clients of today anticipate frictionless encounters regardless of the channels or devices they employ. Omni-channel services, anticipated to drive the segment's growth, involve several contacts between a consumer or potential customer and a product or service provider across multiple touch points.
The order management sector led the market in 2021. The capabilities that Omni-channel retail solutions providers, such as client order management, online returns, and data & reporting across many sales channels, such as physical stores, websites, social media, and online marketplaces, can be credited with the increase.
Additionally, it integrates the necessary data needed for point-of-sale and e-commerce systems to operate effectively. The order management system also incorporates a customer care platform, giving retailers access to a full business picture and real-time analytics in one place.
In 2021, the professional services market sector held a commanding revenue share. These services support the deployment and integration of the necessary solution by the merchants to allow omni-channel services. A growing need for omni-channel solutions in the ever-expanding e-commerce sector creates a demand for professional services like platform installation and integration. These services also make it simpler to comprehend the technical aspects of omni-channel solutions.
During the projection period, the managed services category is anticipated to grow at the quickest CAGR. It offers specialized solutions that boost earnings and cut expenses without compromising quality. Additionally, it offers the whole spectrum of services, from front-office client support to back-office management.
In 2021, North America held a commanding revenue share in the global market for Omni-channel retail solutions. The use of omni-channel commerce solutions by merchants in the area has increased due to the region's fast internationalization and commercialization. Several market participants are expanding their product offerings to fuel new customer experiences. For instance, Oracle Corporation debuted its Oracle Retail Xstore Office Cloud Service in January 2019. Retailers may fully employ cloud technologies on-premises, including key point-of-service operations, with Oracle Retail Xstore Office Cloud Service integrated.
During the projected period, the Asia Pacific is predicted to increase at the quickest rate. The expansion of the regional market may be ascribed to increased internet usage and the growth of the online retail industry in numerous nations, including China, India, and Japan, among many others. The significant e-commerce business and rising use of click-and-collect systems are also contributing to the region's growth.
Additionally, the pandemic was one of the key factors that propelled the transformation of the retail industry and led to an increase in the demand for Omni-channel retail solutions in the area.
Some of the major producers include NCR Corporation; Diebold Nixdorf AG; Infosys Ltd.; Toshiba Corporation; Oracle Corporation; SAP SE; IBM Corporation; Cognizant Technology Solutions Corp.; Salesforce, Inc.; Infor Global Solutions, Inc.
In January 2022, NCR Corporation and Google, Inc. partnered to provide more platform and cloud capabilities, as well as artificial intelligence (AI) and machine learning (ML) solutions. By working together, vendors are concentrating on improving the customer experience and expanding their product offers.
In December 2021, Packable teamed with Infosys Equinox, a digital commerce platform enabling omnichannel buying experiences. The agreement aims to increase brand partners' Direct-to-Consumer (D2C) e-commerce options.
Report Attributes |
Details |
Market size value in 2022 |
USD 6.66 billion |
Revenue forecast in 2030 |
USD 18.8 billion |
CAGR |
13.8% from 2022 - 2030 |
Base year |
2021 |
Historical data |
2019 - 2021 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD billion and CAGR from 2022 to 2030 |
Segments Covered |
By Offering, By Solution, By Services, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Key companies |
NCR Corporation; Diebold Nixdorf AG; Infosys Ltd.; Toshiba Corporation; Oracle Corporation; SAP SE; IBM Corporation; Cognizant Technology Solutions Corp.; Salesforce, Inc.; Infor Global Solutions, Inc. |