The north america autonomous cars market was valued at USD 12.31 Billion in 2023 and is expected to grow at a CAGR of 20.3% during the forecast period.
Autonomous vehicles, also known as self-driving cars, are outfitted with radars, advanced sensors, cameras, and Artificial Intelligence technology. This advanced technology enables these vehicles to navigate and function without the need for direct human intervention. These vehicles can perceive their surroundings, interpret relevant data, and make decisions autonomously to ensure safe driving.
Autonomous cars market in north america is witnessing a substantial growth. North America is the home of the world’s dominant technology companies and automotive manufacturers, which makes it a productive ground for autonomous driving technology and research.
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The north america autonomous cars market has attracted significant investment from established and emerging players, and its potential remains high. With continuous technological advancements, evolving regulatory frameworks, and growing public acceptance, it is anticipated to transform transportation and shape the region's future mobility.
The COVID-19 pandemic has significant impact on the north america autonomous cars market. Automotive industry in the north america has faced disruptions owing to the production halts, decreased consumer demand as economic unpredictability overcome during the pandemic. Thus, some of the autonomous car projects get delayed or put on hold for a while. During the pandemic, self-driving vehicles gained popularity due to their ability to reduce human-to-human interactions and improve contactless delivery services.
Government of North America are offering assistance and funding for the autonomous vehicle research, testing, and development. These initiatives seek to improve transportation safety, accelerate technological advancements, and maintain regional competitiveness in the autonomous vehicle industry.
North america autonomous cars market is seeking for safe and efficient driving option, the demand for safer driving technology in north america is rising owing to various factors including inappropriate speed, keeping a short distance from the vehicle in front, failure to pay a proper attention, these all are responsible for the increasing number of road crashes in the region.
The increasing adoption of autonomous cars due to the rising concern of safety and security will drive the growth of the market
The increasing adoption of autonomous cars owing to the rising concern of safety and security will facilitate the growth of the market. Demand for safe and effective driving solutions, advancements in connected car technology, an increase in research and development within the autonomous car sector, and government support through policies and rebates for these vehicles are all factors driving the growth of the autonomous cars market in north America.
The north america autonomous car market is anticipated to witness growth due to the rapid digitization of connected cars. This will lead to increased demand for autonomous vehicles in the region. Connected cars provide a more seamless integration of essential components required for vehicle autonomy, such as vehicle-to-vehicle and vehicle-to-infrastructure connectivity, as compared to traditional vehicles.
The market is primarily segmented based on product type, application type, and country.
By Automation Level |
By Vehicle Type |
By Application |
By Country |
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The level 1 segment accounted for the largest market share in 2023
The level 1 segment held the largest market share in the north america autonomous cars market. Cars in north america has slightest one driver support system that offers steering assistance on the acceleration and braking assistance. They are affordable than the cars/vehicles in the other levels. Level 1 autonomous cars are mostly operated in the United States.
Level 1 autonomous features in cars enhance driving experience and road safety. North American automakers and tech firms are investing heavily in research and development to expand these capabilities. Regulatory frameworks are evolving to foster the growth of cars in North America.
The passenger vehicle segment accounted for the largest market share in 2023
The passenger vehicle segment held the largest market share in the north america autonomous cars market. The United States is the main country for the R&D and manufacturing of the autonomous cars. Car manufacturers in the north america are focusing on the self-driving vehicles that incorporates an advanced forms of automotive AI by acquiring a technological startup and partnered with technological companies.
Most people in the north america are preferring private transport to avoid crowded public transport. Further the surging demand for passenger cars will drive the growth of the market. There’s an increasing need for the automated SUVs and after the pandemic social distance maintaining increased the adoption of passenger cars in the north america.
U.S. dominated the autonomous cars market in terms of revenue share in 2023
The U.S. dominated the autonomous cars market. The country has earned a reputation for significant technological advancements over the past years. The introduction of Tesla's Full Self-Driving Capability exemplifies how the United States has consistently led the way in the development of modern systems. This ground-breaking feature allows the vehicle to handle tasks like self-parking, staying in lane, and automatic lane changes autonomously, demonstrating the country's ongoing technological innovation.
The rise in autonomous vehicle use across the region has been fueled by technological advancements combined with a growing emphasis on safety and efficiency. Major automakers and technology firms in the region have heavily invested in developing and testing autonomous driving systems.
The North America Autonomous Cars market is highly competitive, with several prominent players varying for market share. Leading manufacturers such as Aptiv PLC, Autoliv Inc., Ford Motor Company, General Motors Company, NVIDIA Corporation, Subaru of America, Inc., Tesla Inc., Toyota Motor Corporation, Uber Technologies, Volkswagen Group, Volvo Car Corporation, Waymo are also present in the region.
Some of the major players operating in the North America Autonomous Cars Market include:
Report Attributes |
Details |
Market size value in 2024 |
USD 14.75 Billion |
Revenue Forecast in 2032 |
USD 64.68 Billion |
CAGR |
20.3% from 2024 – 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD Billion, and CAGR from 2024 to 2032 |
Segments Covered |
By Automation level, By Vehicle Type, By Application, By Country |
Country scope |
U.S., Canada |
Customization |
Report customization as per your requirements concerning countries, regions, and segmentation. |
Aptiv PLC, Autoliv Inc., Ford Motor Company, General Motors Company, NVIDIA Corporation, Subaru of America are the key companies in North America Autonomous Cars Market.
The north america autonomous cars market is expected to grow at a CAGR of 20.3% during the forecast period.
The North America Autonomous Cars Market report covering key segments are type, application type, and country
Government support and funding from will facilitate the growth of the market are the key driving factors in North America Autonomous Cars Market.
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