Noni Fruit Powder Market Share, Size, Trends, Industry Analysis Report, By Nature (Organic, Conventional); By Application; By Distribution Channel; By Region; Segment Forecast, 2024- 2032
- Published Date:Mar-2024
- Pages: 119
- Format: PDF
- Report ID: PM4725
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global noni fruit powder market was valued at USD 44.30 million in 2023 and is expected to grow at a CAGR of 3.8% during the forecast period.
Noni fruit, also known as Morinda citrifoilia, is mostly found in Southeast Asian countries, specifically in French Polynesia. This has numerous applications in food formulations and the pharmaceutical industry due to its rich nutrition profile. In a way, the ongoing consumer interest in healthy beverages is contributing to the demand for noni fruit, as convenience beverage manufacturers are increasing their research activities on various fruit sources to differentiate their product from competitors by providing a unique and quality fruit mix to their consumers. Furthermore, the increasing number of new product innovations in the marketplace with this fruit as a primary ingredient is likely to create awareness among people about the benefits associated with noni fruit powder.
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For instance, in November 2021, Apolo Noni introduced organic beauty product portfolio including skincare, haircare, and body care products with 100% natural noni fruit extracts and ingredients. The products in the range are Noni Bath Soap, Noni Face Wash, Skin Moisturizing Cream, Herbal Noni Toothpaste and more.
Moreover, the presence of antioxidants, vitamin C, anti-fungal and anti-bacterial properties are makes noni fruit powder suitable for skincare products formulations. The rise of side effects due to chemical additives is encouraging personal care goods producers to adopt natural nutritional fruits like noni, allowing them to offer chemical-free products.
However, the lower awareness about the benefits of noni fruit powder among the population, driven by a lack of reliable studies, a higher cost in line with the other fruit powders, and higher potassium levels due to potential health problems related to the kidney and liver, is expected to hamper the growth of the market during the forecast timeframe.
Growth Drivers
The Presence of Disease Prevention Abilities in Noni Fruit Powder
The rising health consciousness and the prevention is better than cure motive is stimulating the adoption of noni fruit powder among the global population. It has numerous applications in the pharmaceutical industry due to its detoxification and beauty benefits. According to a study published in PubMed Central, noni fruit has modern uses in treating cancer, bacterial and viral infections, inflammation, ulcers, liver disease, to enhancing the food color stability and more. Additionally, it is a rich nutrient source with the capability to enhance skin tone and elasticity due to the vitamin A, C, flavonoids, linoleic, potassium and phytonutrients, driving its demand among skincare producers. Moreover, Covid-19 created demand for home-made nutritional foods and beverages among households to promote immunity. This fruit powder has gained traction due to its immunity-boosting capability and its convenience in adding to juices and foods.
Report Segmentation
The market is primarily segmented based on nature, application, distribution channel, and region.
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By Nature |
By Application |
By Distribution Channel |
By Region |
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By Nature Analysis
Organic Segment is Expected to Have a Highest Growth During the Study Period
The organic segment is projected to grow at a healthy CAGR during the projected period, mainly driven by the growing importance of natural food products among consumers. The increasing side effects associated with conventional food products due to the usage of chemicals, pesticides and insecticides are making a rapid shift from conventional farm products to organic products. This transformation is likely to contribute to the adoption of organic nano fruit powder among consumers.
The conventional segment dominated the market, largely attributable to its ability to yield higher productivity. The increasing global population preferences for healthy goods necessitates the need for higher supply. This can be possible with conventional production of noni fruits, which can lead to stabilized prices with the increased availability in the marketplace. This is enabling manufacturers to place lower pricing compared to organic, making them cater to both consumers, which in turn helps them to increase their revenue.
By Application Analysis
Food and Beverages Segment Accounted for the Largest Market share in 2023
Food and beverages segment accounted for the largest share. Restaurants and hotels are starting to add a pinch of fruit powders to smoothies’ sweets, tea, juices, and healthy beverages. Its availability in the form of powder is propelling demand from working professionals. Furthermore, this fruit powder is used as a natural coloring agent, driving demand from restaurants specializing in providing food products with natural food additives for the consumers.
The personal care segment is expected to grow at the fastest growth rate over the next coming years on account of the increased demand for natural products. Anti-inflammatory properties in noni fruit can help to prevent premature aging. A study focused on finding the use of noni in skin care regimen revealed that it can reduce lateral canthal fine lines and wrinkles. The growing personal care industry is expected to create new growth opportunities for the market in the coming years.
By Distribution Channel Analysis
Online Segment Held the Most Significant Market Revenue share in 2023
The online retail segment held the largest share, which was highly accelerated due to the increased global availability of noni fruit powder. The rising usage of smartphones changed the grocery and other product buying options with the evolution of e-commerce platforms. Some of the platforms offering noni fruit powder include Amazon, Herb wholesalers, myVidaPure, and Nature’s Power Nutraceuticals. The increased availability of products through these platforms created symmetry in pricing information for consumers for numerous brands, enabling them to make optimal choices, leading to increased customer satisfaction.
Regional Insights
North America Region Registered the Largest share of the Global Market in 2023
The North America region held the global market. The increasing demand for natural and organic products in the region is contributing to the higher adoption of noni fruit powder. Furthermore, the rising concerns about skincare and haircare issues in this region ares stimulating the demand for natural herbal products including noni fruit powder, as it has a biotin compound that has a positive effect on treating pathological brittle hair syndrome.
The Asia Pasific will grow rapidly, owing to the growing geriatric population and increasing demand for noni in the global market, creating export demand from this region. The increasing older population is driving the demand for noni fruit powder as they prefer natural herbal remedies. Elderly people experience body pains and have lower immunity making them prone to various diseases. This is driving them to have noni fruit powder as health supplements due to its nutritional profile, primarily antioxidant properties.
According to the Economic and Social Commission for Asia Pacific, older population is expected to more than double by 2030, reaching 1.3 billion from 630 million in 2020. This trend is further projected to contribute to the growth of the market in the coming years. Furthermore, noni fruit is the one of the most abundant fruits found in this region. The prevalence and familiarity of fruit among the population in the region are expected to continue its demand throughout the study period.
Key Market Players & Competitive Insights
The noni fruit powder market is expected to have a higher growth potential driven by rising companies' investments in research and developments studies to enhance their product portfolios with customized product offerings. For instance, Apollo Noni invests 15% of their gross annual revenue in research and development activities. The increasing number of product innovations, collaborations and acquisitions in the market are contributing to the global market expansion.
Some of the major players operating in the global market include:
- BAREORGANICS
- Genius Herbs
- Happy Healthy Me
- Layur
- Live Superfoods
- Morinda
- Prime Herbonix Health Products Private Limited
- TerraVita
- Terrasoul Superfoods
- Vigour
Recent Developments
- In November 2021, a study published in Science Direct conducted a review of safety, functional, and nutritional properties of noni fruit seeds. It also explored the use of it for commercial purposes.
Noni Fruit Powder Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 45.77 million |
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Revenue forecast in 2032 |
USD 61.81 million |
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CAGR |
3.8% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments covered |
By Nature, By Application, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region, and segmentation. |
FAQ's
TBAREORGANICS, Genius Herbs, Happy Healthy Me, layur, Live Superfoods, TerraVita,he key companies in Noni Fruit Powder Market are
The global noni fruit powder market and is expected to grow at a CAGR of 3.8% during the forecast period.
Noni Fruit Powder Market report covering key segments are nature, application, distribution channel, and region.
The key driving factors in Noni Fruit Powder Market are Increasing Demand for Natural and Functional Foods
Noni Fruit Powder Market Size Worth 61.81 Million By 2032.
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