Mushroom Coffee Market Share, Size, Trends, Industry Analysis Report, By Form (Grounded, Powder), By Mushroom Extract, By Caffeine Content, By Packaging, By Distribution Channel, By Region, and Segment Forecasts, 2023-2032
- Published Date:Jul-2023
- Pages: 114
- Format: PDF
- Report ID: PM3530
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global mushroom coffee market was valued at USD 2,623.42 million in 2022 and is expected to grow at a CAGR of 5.9% during the forecast period. Key factors responsible for the market growth include medicinal & immune boosting properties, potential anti-cancer & anti-inflammatory nature, and meaningful use in the food & beverage industry & food delicacies. Mushrooms have been used for medicinal purposes for thousands of years, and recent scientific studies have confirmed many of their health benefits. Mushrooms contain beta-glucans, complex sugars that can help activate and strengthen the immune system.
The mushroom coffee market study is a compilation of first-hand data, quantitative and qualitative assessments by industry experts, and inputs from the most relevant stakeholders in the value chain. It uses a number of analytical tools to study and assess the data of key industry players and their mushroom coffee industry share. Analytical tools used to prepare the report include SWOT analysis, Porter’s Five Forces analysis, feasibility study, and investment return analysis, amongst others.
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Some mushrooms are rich in antioxidants, which can help protect cells from damage caused by harmful molecules called free radicals. It also contains prebiotic fibers that can help feed the beneficial bacteria in the gut, potentially improving digestive health. Consumer preferences are increasingly shifting towards healthier and more sustainable products, and mushrooms are popular due to their nutritional value and minimal environmental impact. Mushrooms are low in calories and fat and are a good source of important nutrients such as vitamin D and B vitamins and minerals like selenium and potassium. Additionally, mushrooms can be grown with minimal resources like water and energy, making them a more sustainable food choice.
Functional foods and beverages that offer taste and potential health benefits are also becoming more popular, and mushrooms are increasingly used in these products. For example, mushroom extracts are sometimes added to beverages for their immune-boosting properties, and mushroom powders can be added to smoothies or used as a seasoning in cooking. Overall, mushrooms offer a variety of potential health benefits, making them a popular choice for consumers seeking healthier and more sustainable food options.
Medicinal mushrooms are added to the coffee, usually as a powdered extract. These mushrooms are often chosen for their potential health benefits, ranging from immune system support to improved brain function. Overall, mushroom coffee is a unique and increasingly popular way to enjoy the potential health benefits of both coffee and medicinal mushrooms. While more research is needed to understand these blends' effects fully, many people find that mushroom coffee offers a delicious and healthful alternative to traditional coffee.
The COVID-19 pandemic significantly impacted the coffee industry, and mushroom coffee was no exception. This caused a shortage of coffee in some areas and made it more difficult to distribute coffee to retail stores and consumers. Closing cafes, restaurants, and other out-of-home consumption venues also resulted in a decline. This had a significant impact on the sales of mushroom coffee, as these channels are an important source of revenue for many coffee and mushroom coffee brands. Additionally, the economic slowdown prompted consumers to reduce their discretionary spending. This has adversely affected the demand for mushroom coffee market, as many consumers chose to cut back on non-essential purchases, including specialty coffee products.
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Industry Dynamics
Growth Drivers
Mushrooms have been used in traditional Chinese medicine for centuries and are known for their potential to provide various health benefits. Mushroom drinks have gained popularity for their potential to reduce stress, support energy levels, and slow aging. One type of mushroom commonly used in these drinks is the reishi mushroom, known for its adaptogenic properties. Adaptogens are natural substances that help the body adapt to stress and promote balance, and reishi mushrooms are believed to support the body's natural defenses against stress.
Some studies have also suggested that reishi mushrooms have anti-aging properties, potentially reducing the appearance of fine lines & wrinkles. Other mushrooms commonly used in drinks include chaga mushrooms, known for their immune-boosting properties, and cordyceps mushrooms, believed to support energy levels and athletic performance. Overall, mushroom drinks are popular for those looking for natural ways to support their health and well-being. While more research is needed to understand these drinks' potential benefits fully, they offer a promising avenue for those seeking natural alternatives to traditional medicines.
Report Segmentation
The market is primarily segmented based on form, extract, caffeine, packaging, distribution channel, and region.
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By Form |
By Extract |
By Caffeine |
By Packaging |
By Distribution Channel |
By Region |
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Powder Segment is Anticipated to Witness the Largest Growth During the Forecast Period
The powdered segment garnered the largest revenue share. Powdered coffee has a longer shelf life compared to traditional coffee. This is because the powder form of coffee is more resistant to oxidation, which is one of the primary factors that causes coffee to go stale. This makes it a practical choice for consumers who want to stock up on their favorite coffee without worrying. Four Sigmatic is a well-known brand that offers instant mushroom coffee with lion's mane and Chaga mushrooms. Adding these medicinal mushrooms to the coffee provides potential health benefits and gives the coffee a unique flavor profile.
The grounded segment registered a significant growth rate over the study period. It provides consumers with a greater level of control and customization over their coffee. Coffee enthusiasts can create unique flavors and tailor their coffee to their preferences by choosing the grind's coarseness or the brewing method. The grind's coarseness determines how quickly the coffee will be extracted during brewing. In addition to selecting the grind, coffee enthusiasts can experiment with different brewing methods to create unique flavor profiles. For example, pour-over coffee is known for its clarity and delicate flavors, while espresso has a rich, bold taste.
Chaga Mushroom Segment Held a Significant Market Share in 2022
The Chaga segment held a significant market share in revenue in 2022. Chaga mushroom has a mild, earthy flavor that can pair well with coffee. When added as an extract, it can add a nutty, slightly sweet taste to coffee, creating a unique flavor profile that appeals to coffee lovers looking for something new and different. When combined with coffee, Chaga extract can enhance the coffee's flavor, adding a slightly nutty, earthy taste. This can be a great option for coffee enthusiasts looking to try something new and add a healthful boost to their daily coffee routine.
Lion's mane segment registered the highest CAGR over the study period. One of the advantages of using Lion's Mane mushrooms in coffee is their ease of cultivation. It can be grown in various climates and environments, making it an accessible and cost-effective ingredient for coffee manufacturers. In addition to its cost-effectiveness, using Lion's Mane mushrooms in coffee offers potential health benefits. It has been studied for its ability to support cognitive function, memory, and nerve regeneration. Using Lion's Mane mushrooms in mushroom coffee blends is a sustainable and cost-effective option with potential health benefits.
Supermarkets Accounted for the Largest Market Share in 2022
The supermarket segment accounted for the largest market share in 2022. These hypermarkets offer various coffee brands, roasts, and flavors, including mushroom coffee blends. This allows consumers to find the coffee that best suits their preferences and to compare different options in terms of taste, price, and packaging. Moreover, supermarkets and hypermarkets often have dedicated sections for organic, natural, and health-oriented products, including mushroom coffee blends. This makes it easier for health-conscious consumers to find and purchase products that align with their values and dietary preferences.
The online segment registered the highest growth rate over the study period. Consumers are increasingly turning to online channels for shopping because they offer a range of convenient features. E-commerce has made purchasing products online, including mushroom coffee blends, easier for consumers. One of the key advantages of online channels is the ability to offer high discounts, often due to the lower overhead costs associated with online retailing. This can be particularly attractive to price-sensitive consumers looking to save money on their purchases.
Another advantage of online channels is the wide selection of products found in one place. This makes it easier for consumers to compare and choose from a range of mushroom coffee blends and other related products and accessories. Online channels also offer easy payment options, including digital payment methods, making the shopping experience more convenient and secure for consumers.
Europe Region Dominated the Global Market in 2022
North American region dominated the global market with a substantial share in 2022. Region's growth is primarily attributed to the rise in disposable income, the emergence of mainstream coffee players, and health consciousness to seek natural and functional foods & beverage trends. Europe is projected to be the fastest-growing region with a healthy CAGR during the forecasted period. Mushroom coffee blends, which typically include medicinal mushrooms such as chaga or lion's mane, are often marketed as a healthier alternative to traditional coffee blends. These blends offer a range of potential health benefits, such as reducing stress, improving energy levels, and boosting the immune system.
Competitive Insight
Some of the major players operating in the global market include RYZE, Laird Superfood, Mushroom Cups, Real Mushrooms, Om Mushroom, NeuRoast, DIRTEA, Four Sigmatic, Rheal, and Republica Superfoods.
Recent Developments
- In June 2022, Psykey introduced a mushroom-infused coffee line in 4 variants such as “Mind and Memory,” “Immune and Defend,” “Calm and Relaxed,” and “Reishi Gano Good.”
Mushroom Coffee Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 2,771.90 million |
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Revenue Forecast in 2032 |
USD 4,627.67 million |
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CAGR |
5.9 % from 2022 - 2032 |
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Base year |
2022 |
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Historical data |
2019 – 2021 |
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Forecast period |
2022 – 2030 |
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Quantitative units |
Revenue in USD million and CAGR from 2022 to 2030 |
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Segments Covered |
By Form, By Extract, By Caffeine Content, By Packaging, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Key Companies |
RYZE, Laird Superfood, Mushroom Cups, Real Mushrooms, Om Mushroom, NeuRoast, DIRTEA, Four Sigmatic, Rheal, and Republica Superfoods. |
Gain profound insights into the 2024 mushroom coffee with meticulously compiled statistics on market share, size, and revenue growth rate by Polaris Market Research Industry Reports. This thorough analysis not only provides a glimpse into historical trends but also unfolds a roadmap with a market forecast extending to 2032. Immerse yourself in the comprehensive nature of this industry analysis through a complimentary PDF download of the sample report.
FAQ's
The global mushroom coffee market size is expected to reach USD 4,627.67 million by 2032.
Top market players in the Mushroom Coffee Market are RYZE, Laird Superfood, Mushroom Cups, Real Mushrooms, Om Mushroom, NeuRoast, DIRTEA.
Europe contribute notably towards the global Mushroom Coffee Market.
The global mushroom coffee market expected to grow at a CAGR of 5.9% during the forecast period.
The Mushroom Coffee Market report covering key are form, extract, caffeine, packaging, distribution channel and region.
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