Microgreens Market Share, Size, Trends, Industry Analysis Report, By Type (Broccoli, Cabbage, Cauliflower, Arugula, Peas, Basil, Radish); By Farming Model; By End Use; By Distribution Channel; By Region; Segment Forecast, 2024-2032
- Published Date:Jan-2024
- Pages: 118
- Format: PDF
- Report ID: PM3423
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global microgreens market was valued at USD 1.87 billion in 2023 and is expected to grow at a CAGR of 9.70% during the forecast period.
As urban population continue to grow, more people are turning to urban farming to produce fresh and healthy food. Microgreens are a popular choice for urban farmers because they can be grown in small spaces and have a short growth cycle, allowing for multiple harvests in a short period of time. Over the world, metropolitan regions are home to more than half of the population. 80% of the food we consume is anticipated to be consumed in cities by the year 2050. The growing urban population is driving the demand for fresh, healthy, and sustainably grown food, which has led to the rise of the microgreens market as an ideal option for urban farmers and small-scale growers.
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Industry Dynamics
Growth Drivers
As urban agriculture has gained momentum in recent years, many people have started growing microgreens at home, in community gardens, or in small-scale commercial operations. The demand for microgreens has thus increased, leading to the growth of the microgreens market. According to the UN Food and Agricultural Organization, 800 million people grow their own fruits, vegetables, or animals in cities, which accounts for 15-20% of global food supply. The growing trend of urban agriculture has created a demand for microgreens, which are seen as a healthy, easy-to-grow, and versatile option for small-scale food production. This has fueled the growth of the microgreens market, and is likely to continue driving demand for these tiny but nutritious plants in the future.
Report Segmentation
The market is primarily segmented based on type, farming method, end use, distribution channel and region.
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By Type |
By Farming Method |
By End Use |
By Distribution Channel |
By Region |
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Arugula segment is expected to witness fastest growth in the study period
Arugula microgreens are a popular and fast-growing segment of the microgreens market as it has a unique and distinctive flavor that is spicy and slightly bitter, making them a flavorful addition to a wide range of dishes. This flavor profile has become increasingly popular among consumers who are looking for new and exciting tastes to incorporate into their meals. These microgreens are highly nutritious and are a good source of vitamins A, C, and K, as well as calcium, iron, and potassium. As people become more health-conscious and interested in adding nutrient-dense foods to their diets, arugula microgreens provide a convenient and flavorful way to do so. As these microgreens are easy to grow and can be cultivated year-round, making them a cost-effective and sustainable option for both commercial growers and home gardeners. This accessibility and convenience have contributed to the increasing popularity of arugula microgreens.
Indoor Vertical Farming segment accounted for the largest market share in 2022
Indoor vertical farming segment is projected to witness larger market share in the study period as this method allows for year-round cultivation of microgreens, regardless of the climate or season. This provides growers with a consistent and reliable supply of fresh microgreens, which is essential for meeting the increasing demand from consumers and the food industry. This farming method provide a controlled environment that can be adjusted to optimize plant growth and nutrient content. Growers can control factors such as temperature, humidity, light, and nutrients, to ensure that the microgreens are of the highest quality and nutritional value.
Indoor vertical farming uses less water than traditional farming methods. The closed-loop irrigation systems used in vertical farms recirculate water, reducing overall water usage and preventing nutrient runoff into the environment. A highly effective and environmentally friendly method of food production is vertical farming. For instance, Northern Harvest claims that its operations require 250 times less water than a conventional farm would. This farming method allows growers to harvest microgreens in as little as 7-14 days, compared to traditional farming methods that can take several weeks or months. This means that microgreens can be harvested and delivered to consumers and the food industry much fresher and faster, which is essential for meeting the growing demand for fresh, healthy, and sustainable food.
Supermarkets and Hypermarkets segment is expected to hold the significant revenue share in 2022
Supermarkets and hypermarkets segment is driving the growth of the microgreens market in the forecast period. Microgreens are highly perishable and require careful handling and storage to maintain their quality and freshness. Supermarkets and hypermarkets have the infrastructure and logistics to ensure that the microgreens are transported and stored at the right temperature and humidity to extend their shelf life. Furthermore, supermarkets and hypermarkets have a wide reach and customer base, making them an ideal platform for microgreens growers and suppliers to showcase their products. They can also leverage their marketing and promotional activities to create awareness about the health benefits and culinary uses of microgreens, thereby increasing their demand among consumers.
Asia Pacific is projected to witness higher growth rate in the study period
Asia Pacific is projected to experience higher growth owing to growing population in countries like China, India, and Japan is leading to a rise in demand for healthy and nutritious food products. Microgreens are known for their high nutrient content, and as a result, they are becoming increasingly popular among health-conscious consumers in the region. In the Asia-Pacific region, agricultural GHG emissions account for 46% of the global total, according to figures from the UN Food and Agriculture Organization (FAO). In the two most recent decades, the growth in GHG emissions from agriculture in the Asia-Pacific region was much higher than the global average (9% in Asia-Pacific vs. 6% globally). Governments are stepping in to help cover the startup costs of developing indoor vertical farms. for instance, to localize the food supply chain, Singapore, is making significant investments in line with its "30 by 30" strategy. This will drive the growth of the market in this region in coming years.
North America is projected to witness larger revenue share in the study period
North America is projected to witness larger revenue share in the study period. The trend towards organic and locally sourced food products is gaining popularity in North America, driven by consumer preferences for healthy and sustainable food options. Microgreens are often grown using organic farming practices and can be easily grown locally, making them a popular choice among consumers.
The growing popularity of plant-based diets in North America is driving the demand for nutrient-dense foods like microgreens, which are a good source of vitamins, minerals, and antioxidants. Many consumers are also looking for meat alternatives and are turning to microgreens to add protein and other nutrients to their diet. Retail sales of plant-based foods in the United States rose by 11% between 2018 and 2019, bringing the market value of plant-based foods to $4.5 billion. The growing popularity of plant-based diets, the focus on sustainable agriculture, and the pandemic-induced demand for fresh and healthy ingredients are all contributing to the growth of the microgreens market in North America.
Competitive Insight
Some of the major players operating in the global market include 2BFresh, Living Earth Farm, Aero Farms, Metro Microgreens, Bowery Farming, Farmbox Greens, Fresh Origins, Good Leaf Farms, Gotham Greens, Madar Farms, & Chef's Garden.
Recent Developments
- In April 2023, AeroFarms, established new commercial farm at New Jersey will be used exclusively for R&D activities.
- In January 2023, Sun Capital completed the acquisition of the Fresh Origins, United Nations top grower & shipper of microgreens for its dedicated food-service & retail customers.
Microgreens Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 2.01 billion |
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Revenue forecast in 2032 |
USD 4.29 billion |
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CAGR |
9.70% from 2024 - 2032 |
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Base year |
2022 |
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Historical data |
2019 - 2022 |
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Forecast period |
2024 - 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
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Segments covered |
By Type, By Farming Method, By End Use, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
2BFresh, AeroFarms, Bowery Farming, Farmbox Greens, Fresh Origins, GoodLeaf Farms, Gotham Greens, Living Earth Farm, Madar Farms, Metro Microgreens & The Chef's Garden. |
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FAQ's
The global microgreens market size is expected to reach USD 4.29 billion by 2032
Key players in the microgreens market are 2BFresh, Living Earth Farm, Aero Farms, Metro Microgreens, Bowery Farming, Farmbox Greens.
North America contribute notably towards the global microgreens market.
The global microgreens market is expected to grow at a CAGR of 9.66% during the forecast period.
The microgreens market report covering key segments are type, farming method, end use, distribution channel and region.
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