The global metal print packaging market was valued at USD 111.95 billion in 2021 and is expected to grow at a CAGR of 4.6% during the forecast period. Metal design packaging enables the manufacturers to improve their brand visibility in order to attract more customers. With metal, pattern wrapping manufacturers are trying to get a competitive edge over the competition.
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The increasing demand for better aesthetic appeal, along with the rising demand for packaged food & beverages globally, is anticipated to drive the market's growth. Additionally, there is a rise in the sale of grocery products such as frozen & chilled food. The use of steel pattern wrapping offers better hygiene and a longer shelf-life when compared to cardboard and plastic packaging.
The rising urbanization coupled with the changing consumer preference in emerging nations such as India and China, among others, is anticipated to offer huge industry growth opportunities. Furthermore, the introduction of innovative green commercial copiers that minimize energy waste is expected to propel the market's growth. For instance, in August 2020, an advanced filter that can be 3D designed on both stainless steel and copper was introduced by ExOne.
The onset of the COVID-19 reflects the downfall in the industry growth owing to the slowdown in manufacturing activities. The disruption in the supply chain, lockdown measures, and limited consumer and corporate spending hamper the metal pattern packaging market development.
However, the need for metal design wrapping is projected to bounce back with high demand from the pharmaceutical, food & beverage, and personal care sector acting as a significant factor for the metal print packaging market growth in the upcoming years.
The requirement of the food & beverage industry has changed noticeably due to the pandemic. More and more of the population is inclining towards packaged food rather than eating at restaurants. This trend is anticipated to continue post-COVID-19; thus, the increasing demand for packaged food is expected to drive the metal print packaging market's growth.
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Growth Drivers
The primary factors driving the growth of the global metal print packaging market include the rising trend of customization, the growing focus on recycling & reusable wrapping materials, and the rising adoption of metal wrapping.
Further, the increasing advancements in these technologies are projected to create lucrative industry growth opportunities. For instance, Verity, U.S. based manufacturing wrapping company, introduced curbside recyclable aluminum options in the wake of hard to recycle plastic.
The company currently supplies its metal packaging to Noniko, a US-based deodorant producer. Thus, Noniko is offering its deodorant in reusable stainless-steel packaging. The growing demand for packaged food worldwide is anticipated to drive the industry's growth. On account of rising urbanization and the changing lifestyle of the population, the demand for packaged food is increasing.
According to the UN (United Nations), the globe's urban population is anticipated to increase to over 66% by 2025. Moreover, the digitization of these facilities increases the demand for metal pattern packaging. This trend is generally reflected in the cosmetic and beverage industries, where metal cans are being increasingly used.
The market is primarily segmented on the basis of type, raw material, printing process, end-use, and region.
By Type |
By Raw Material |
By Printing Process |
By End-use |
By Region |
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The offset lithography segment holds the largest revenue share in 2021 and is expected to lead the industry in the forecasting years. Offset lithography is the most widely used packaging process to create these materials. This method is the most economical for producing large volumes of high-quality designs.
Further, this production process offers various benefits, including high-speed and high-quality printing, among others. These benefits provided by offset lithography are anticipated to drive the segment's growth.
This process is most widely used across the growing use of this process by most companies is anticipated to boost the segment's growth. For instance, Crown Holdings Inc. uses offset printing for 2 & 3-piece metal packaging and produces metal design packaging for various clients across Europe's food & beverage industry.
The digital process segment is projected to show a progressive growth rate in the forecasting years. The primary factors attributing to the segment's growth are the growing requirement of personalization, shorter runs, and the ability to design without these plates. Further, the increasing technological advancements in these processes are anticipated to offer huge growth opportunities to the segment.
Geographically, Asia Pacific is accounted for the highest industry share in the global market in 2021. The increasing focus of manufacturers to create low-cost packaging production solutions is anticipated to drive the market's growth in the region.
Further, the increasing e-retail sales & convenience packaging in the food industry are expected to boost the market's growth. The rising sale of packaged food products, changing lifestyle, steady economic growth, growing beverage consumption, and increasing per capita income of the population drive the demand for metal design packaging.
The nations such as South Korea, India, Japan, and China primarily attribute to market growth. The increasing numbers of manufacturing firms coupled with the growing population amplify the development of the manufacturing industries.
Moreover, the European metal print packaging market is anticipated to exhibit a progressive CAGR over the forecasting years. The growth of the market in Europe can be attributed to the increasing developments in these technologies. The introduction of advanced technologies has substituted the conventional printers.
Further, the growing consumption of packed beverages across various sports events such as Barclay's premier league, LaLiga, and others in the region, is anticipated to drive the market growth.
For instance, in March 2020, BrewBoard, a Cambridge-based microbrewery, partnered with Tonojet Cyclone to enter the digital printing space to expand its craft beer line. Moreover, the growing pharmaceutical and food & beverage sector is anticipated to fuel the demand for metal printing solutions, enabling companies to improve their brand visibility.
Some of the major players operating in the global market include Ball Corporation, CCL Container, Crown Holdings Inc., Envases Group, Etchon Marks Control, HuberGroup, Koenig & Bauer AG, Real Pad Printer, Star Laser Technology, Tonejet Limited, and Toyo Seikan group.
Report Attributes |
Details |
Market size value in 2021 |
USD 111.95 billion |
Revenue forecast in 2030 |
USD 167.80 billion |
CAGR |
4.6% from 2022 - 2030 |
Base year |
2021 |
Historical data |
2018 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2022 to 2030 |
Segments covered |
By Type, By Raw Material, By Printing Process, By End-Use, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Key Companies |
Ball Corporation, CCL Container, Crown Holdings Inc., Envases Group, Etchon Marks Control, HuberGroup, Koenig & Bauer AG, Real Pad Printer, Star Laser Technology, Tonejet Limited, and Toyo Seikan group. |