The global master data management market was valued at USD 14.78 billion in 2021 and is expected to grow at a CAGR 15.8% during the forecast period. Master data management offers a uniform and standardized set of data related to products, customers, and suppliers from different IT systems. Master data management assists in enhancing the quality of data by maintaining consistent and accurate information elements across users.
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Master data management facilitates centrally managing entity information. It supports various organizations to integrate different information, which is accumulated from several information sources, such as core product data, attributes, pricing, and specifications. This also manages omnichannel data and its related metrics.
The e-commerce industry is growing at a tremendous pace globally, owing to a rise in consumer demand for products, growing internet access, and a rise in the penetration of smartphones. Global online sales are increasing by almost 18% every year. In countries such as India, Mexico, the Philippines, and China, the e-commerce industry is growing at a rate of more than 25%. The rapid growth in the e-commerce industry would drive the demand for master information handling solutions during the forecast period.
The outbreak of COVID-19 is anticipated to offer lucrative opportunities for key players operating in the global master data management market. The surge in the need for informed decision-making, analyzing product data to form future business strategies, and rising spending has led to increased revenue generation.
In addition, the demand for master information handling is expected to rise at a significant rate, as demand for retail is expected to increase due to increased e-commerce penetration across the globe, opening opportunities for players in this industry.
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Growth Drivers
Enterprises across various industries, such as healthcare, retail, and BFSI, among others, are investing and implementing new technologies such as AI and ML to grow and gain an edge over their competitors. Growth in digitization and a greater need for efficient master data management tools support the growth of this industry.
Technological advancements enable industry players to launch new innovative products and solutions. AI-enabled solutions also enhance client experience and fulfillment, thereby leading to increased revenue and profits.
Similarly, ML-enabled solutions help organizations manage compliance digital revolution and achieve improved operational proficiency by sensing any forthcoming issues related to information quality and hence, providing proper solutions to the same. Companies such as IBM Corporation and Akenoe offer ML-enabled solutions.
The market is primarily segmented based on component, deployment type, organization size, end-use, and region.
By Component |
By Deployment Type |
By Organization Size |
By End-Use |
By Region |
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The market for the services segment is expected to grow at a fast pace during the forecast period. There has been increased demand for services among end users, as it ensures optimized operation of platforms, software, and solution. Furthermore, a greater need for cloud-based master data management services has been observed.
Moreover, training and consulting services are projected to witness remarkable growth in the industry in the near future. Training and consulting services play a vital role in conveying adequate knowledge to employees about the functioning of the solution.
Among these, the cloud is expected to experience significant growth during the forecast period. The rise in cloud adoption, coupled with a surge in the adoption of cloud computing across various industry verticals, is a major factor expected to drive the growth of the market. This is attributed to the fact that master data management exhibit the capability to distribute compute resources in single or multiple regions and meet high availability of requirements.
Large enterprises have significant information management investments that help them implement advanced technologies into infrastructure to increase their overall productivity and efficiency. This, in turn, has propelled the adoption of master information management in large enterprises. In addition, large enterprises opt for proprietary information management to handle massive information volume, which supplements the growth of the industry.
The BFSI industry is expected to account for the largest share during the forecast period. BFSI industry vertical includes the enterprises such as retail, private, corporate, and investment banking service providers, NBFCs (non-banking financial companies), mutual funds, pension funds, insurance service providers, and other smaller financial entities.
There is an increase in the adoption of MDM in the BFSI industry as it provides numerous benefits to the end users, such as collecting and unifying information from various separate files into one source, Identifying and fixing inconsistent master information and others.
The BFSI industry is witnessing massive technology adoption and continuous change in consumer demands with digitalization & net banking. With the emergence of automation in current business models, the industry is continuously changing, due to which the adoption of MDM has increased over a period of time.
North American region is expected to account for a larger share in the market. The retail industry is large & competitive in this region. An increase in the adoption of MDM in eCommerce is expected to drive the expansion of the master data management market in this region. North America has great adoption of advanced technologies in most industries.
In addition, the region is home to major players who offer advanced master data management. Vendors in this market have come up with innovative master information management software to cater to the rise in demand for advanced master data management services among several industries such as retail, manufacturing, logistics, and others.
Some of the major players operating in the global market include Amazon Web Services, Inc., Ataccama Corporation, Contentserv Technologies Private Limited, Cloudera Inc., Hewlett Packard Enterprise Company, IBM Corporation, Informatica, Micro Focus, Mindtree Limited, Oracle Corporation, Profisee Group, SAP SE, SAS Institute, Stibo Systems, and TIBCO Software.
These leading market players operating in the global market are investing in technological advancements to offer enhanced solutions in the market. These companies are also acquiring other companies to strengthen presence in the market. Several small and medium-sized players have entered the market to cater to the growing consumer demand.
In January 2021, Oracle Corporation partnered with KPIT, which is global service provider in digital solution to provide better product information management solution to its customer.
In May 2020, IBM Corporation introduced latest version of its product information management solution that is IBM invention master V12.0 which will help users understand information.
Report Attributes |
Details |
Market size value in 2022 |
USD 16.68 billion |
Revenue forecast in 2030 |
USD 54.05 billion |
CAGR |
15.8% from 2022 - 2030 |
Base year |
2021 |
Historical data |
2018 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD billion and CAGR from 2022 to 2030 |
Segments covered |
By Component, By Deployment Type, By Organization Size, By End-Use, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Key companies |
Amazon Web Services, Inc., Ataccama Corporation, Contentserv Technologies Private Limited, Cloudera Inc., Hewlett Packard Enterprise Company, IBM Corporation, Informatica, Micro Focus, Mindtree Limited, Oracle Corporation, Profisee Group, SAP SE, SAS Institute, Stibo Systems, and TIBCO Software. |