Macarons Market Share, Size, Trends, Industry Analysis Report, By Type (Basic, Chocolate, Strawberry, Lemon, Lavender Coconut, Others); By Distribution Channel; By Region; Segment Forecast, 2023-2032
- Published Date:Jun-2023
- Pages: 115
- Format: PDF
- Report ID: PM3389
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global macarons market was valued at USD 1.50 billion in 2022 and is expected to grow at a CAGR of 6.24% during the forecast period. The growing popularity of flavouring macarons is likely to improve their market value across the globe. Consumer preferences towards flavouring macarons can vary widely depending on factors such as cultural background, age, and personal taste. For example, in 2020, Laudree sold superfood macarons in eco-friendly boxes with flavours like hemp, green tea matcha, pomegranate chocolate, and maringa. As the popularity of macarons has grown in recent years, more exotic and unconventional flavours have also gained popularity, such as salted caramel, lavender, matcha, and rose. This factor is helping the market grow at a considerable rate.
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Macarons come in a wide range of flavours and colours, making them a versatile dessert option for any occasion. They can be customized to suit different tastes and preferences, and are often used in events such as weddings, parties, and high-end gatherings. Macarons are often made with almond flour, which makes them naturally gluten-free. This is an important consideration for consumers with gluten allergies or sensitivities, as well as those who are looking for healthier dessert options. Macarons are often associated with luxury and indulgence, which makes them a desirable treat for consumers.
The COVID-19 pandemic has disrupted global supply chains, which has led to shortages of key ingredients needed for making macarons. This has led to price increases and a shortage of macarons in some markets. With many restaurants, cafes, and bakeries closed or operating at reduced capacity, demand for macarons has decreased. This has led to lower sales for producers, particularly those that rely on the foodservice industry for distribution. Whereas social distancing measures and health and safety protocols have also created challenges for macaron producers, particularly those that rely on manual labour for production.
However, with many consumers staying at home due to lockdowns and social distancing measures, online sales of macarons have increased. The producers have had to adapt to this shift by investing in e-commerce platforms and marketing campaigns. Also, many consumers now seeking out comfort foods and indulgent treats which further created an opportunity for macaron producers to offer new and innovative flavors that cater to these changing preferences.
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Industry Dynamics
Growth Drivers
Vegan macarons are gaining huge popularity as more and more people adopt vegan diets for health, environmental, and ethical reasons. This has led the businesses to focus on investing in vegan macarons. For example, in March 2020, Laduree, a 158-year old French bakery chain, has launched vegan macarons. The demand for vegan macarons has led to the development of a wide variety of flavours and styles, and they are now widely available in specialty stores and online retailers. With the increasing popularity of veganism and plant-based diets, it is likely that the demand for vegan macarons will continue to grow in the coming years.
For example, in March 2022, The Every introduced new product “Every EggWhite,” debuting a line of plant based egg macarons in partnership with the Chantal Guillon. This promotes the cultural diversity, in conjunction with variety of options to its consumers a sweet, spicy, & bold flavour experience. The supermarkets and retail stores in the U.S. and Canada are stacked with products representing different flavours from Asia, Europe, & other regions.
Report Segmentation
The market is primarily segmented based type, distribution channel, and region.
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By Type |
By Distribution Channel |
By Region |
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Chocolate segment held largest share in the global market in 2022
In fiscal year 2022, the chocolate segment dominated the market with major share. This is due to its several benefits, such as versatility, premium quality, huge availability, and other aspects. Chocolate is one of the most popular flavours in the world, and it is a flavour that is universally loved and appeals to people of all ages. It is a versatile ingredient that can be used in a variety of ways to create different flavours and textures. Chocolate can be combined with other ingredients, such as nuts, fruits, and spices, to create a wide range of delicious macaron flavours.
This type of macaron is a widely available ingredient, which makes it easy for macaron manufacturers to create chocolate-based flavours. It can be sourced from different regions around the world, and each type of chocolate has a unique flavour profile, which allows for a variety of different chocolate-based macaron flavours.
Supermarkets/Hypermarkets segment is dominating the global market in 2022
In 2022, the supermarkets and hypermarkets segment held the largest global share in terms of volume and value. Supermarkets or hypermarkets have a wide customer base that includes both regular shoppers and impulse buyers, which can increase the overall demand for macarons. Supermarkets also have a larger distribution network and are able to stock their shelves with a wide variety of products, including macarons, which makes them easily accessible to customers. Supermarkets are able to offer macarons at a lower price point compared to specialized macaron stores. This is because supermarkets have the advantage of economies of scale, which means they can purchase ingredients in bulk at a lower price, reducing their overall cost of production.
Moreover, the convenience factor of supermarkets cannot be overlooked. Customers can purchase macarons alongside their other grocery items, saving them time and effort compared to visiting a specialized macaron store. This convenience can be a significant factor in a customer's purchasing decision.
Europe is accounting the largest share in the global market in 2022
In the fiscal year 2022, Europe is expected to lead the global market with a major share. Europe is known for its rich culinary history and culture, which includes a strong tradition of pastry-making. The origin of macarons can be traced back to Italy, but it was the French who popularized the delicate treat, particularly in Paris. The growth of e-commerce and online sales has made it easier for European macaron producers to reach a wider audience, both domestically and internationally. For example, Germany is the 5th largest market for eCommerce and is one of Europe’s strongest economies. Germany has the biggest food and beverage retail market in Europe, with around 83 million consumers. This is further improving the market’s value in the European countries.
North America is one of the significant contributors to the global market due to the growing popularity of the macaron among consumers, and increased product development. For example, in April 2023, establishment of 3 new sites in Michigan, Maryland, & Florida, was announced by the Le Macaron, the top French Pastries & Macaron franchise in the U.S. By the end of the summer, 8–10 additional stores are expected to open. Similarly, many other businesses are intensively focusing on product development in the region by executing various market strategies. This factor is dramatically helping the North American market account for a significant share of the global macarons market.
Competitive Insight
The global macarons market includes Laduree, Dalloyau, Pierre Herme, Chantal Guillon, Dana’s Bakery, Olivia Macaron, Jouer, RICHART, and others.
Recent Developments
- In March 2022, Chantal Guillon launched vegan macarons. There has been a lot of new technology in food over the past number of years, and EVERY Co’s new vegan egg white is at the forefront of that movement.
- In July 2022, Coco Bakery Inc. received funding from Bond Bakery Brands Ltd., a stakeholder-focused investment platform boosting the growth of bakery businesses. The Mississauga, Ontario-based Coco Bakery produces French macarons and other high-end sweets for distribution to foodservice and retail customers all around North America.
Macarons Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 1.57 billion |
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Revenue forecast in 2032 |
USD 2.70 billion |
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CAGR |
6.24% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019– 2021 |
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Forecast period |
2023– 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2023 to 2032 |
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Segments covered |
By Type, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Laduree, Chantal Guillon, Dana’s Bakery, Dalloyau, Pierre Herme Paris, Jean-Paul-Hevin, Jouer, La Maison du Chocolat, Olivia Macaron, RICHART, and others |
FAQ's
key companies in macarons market are Laduree, Dalloyau, Pierre Herme, Chantal Guillon, Dana’s Bakery, Olivia Macaron, Jouer, RICHART.
The global macarons market expected to grow at a CAGR of 6.24% during the forecast period.
The macarons market report covering key segments are type, distribution channel, and region.
key driving factors in macarons market are increasing consumer demand for high-quality, indulgent sweet treats.
The global macarons market size is expected to reach USD 2.70 billion by 2032.
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