The hypnotherapy market size was valued at USD 12.04 billion in 2023. The market is anticipated to grow from USD 15.68 billion in 2024 to USD 131.47 billion by 2032, exhibiting a CAGR of 30.04% during 2024–2032.
The growing prevalence of chronic pain is driving the global hypnotherapy market. According to NCBI, more than 1.5 billion people worldwide, or about 20% of adults, suffer from chronic pain. This includes conditions such as musculoskeletal disorders, neuropathic pain, and other chronic pain syndromes. People suffering from chronic pain are increasingly seeking alternative methods to manage their pain. Hypnotherapy offers a non-pharmacological approach that helps alleviate pain without the risks associated with medication, such as dependence or side effects, thereby boosting its adoption among patients suffering from chronic patients.
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The rising demand for mental health treatment services is propelling the hypnotherapy market. There is a greater openness to exploring various therapeutic options as society becomes more aware of mental health issues and their importance. Hypnotherapy is increasingly recognized as an effective treatment for a range of mental health concerns such as anxiety, depression, and stress.
Online platforms and mobile apps allow users to access hypnotherapy sessions at their convenience, fitting them into their schedules more easily than traditional in-person sessions. This flexibility leads to higher engagement and adherence to hypnotherapy practices. Therefore, the emergence of innovative mobile apps and online platforms boosts the hypnotherapy market growth.
Artificial intelligence (AI) and machine learning algorithms analyze data on individual behaviors, preferences, and responses to tailor hypnotherapy sessions according to each user’s needs. This personalization improves the effectiveness of hypnotherapy and makes it more appealing to those seeking customized solutions. Therefore, the rising adoption of AI and machine learning in hypnotherapy fuels the global hypnotherapy market.
Hypnotherapy is not widely covered or endorsed in mainstream media compared to other traditional therapies. This lack of exposure leads to lower public awareness and understanding of hypnotherapy as a viable treatment option, which potentially poses a challenge to hypnotherapy market growth.
The market is primarily segmented on the basis of type, distribution channel, and region.
By Type |
By Distribution Channel |
By Region |
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The mind healing segment dominated the market in 2023 due to the growing recognition of the effectiveness of mental and emotional well-being interventions. Mind healing addresses issues such as anxiety, depression, and stress, which are increasingly prevalent in today's fast-paced society. The rising demand for non-pharmacological treatments for mental health conditions, combined with the success of evidence-based techniques in reducing symptoms of psychological disorders, has driven significant interest in hypnotherapy. Additionally, the growing acceptance of mindfulness and cognitive behavioral approaches has fueled the expansion of mind-healing practices.
The sensory healing segment is estimated to witness substantial growth in the coming years owing to the expanding interest in sensory experiences and their impact on overall well-being. Sensory healing techniques, which focus on enhancing physical and emotional states through sensory stimulation, have garnered attention for their innovative approach to managing stress, improving relaxation, and addressing sensory processing disorders. Advances in research and a rising consumer preference for holistic therapies highlight the increasing relevance of sensory healing. The ability of sensory healing therapy to address diverse issues, from stress reduction to enhanced sensory perception, positions it as a key segment in the evolving landscape of therapeutic practices.
The offline segment held a larger market share in 2023 due to the traditional preference for face-to-face interactions and the established trust between clients and practitioners. Many individuals value the personal connection and immediate feedback offered during in-person sessions, which enhances the overall therapeutic experience. Additionally, established practices and clinics provide a level of credibility and reassurance that appeals to clients seeking reliable and proven treatments. The offline model also benefits from long-standing relationships and local reputation, which contribute to its continued dominance in the market.
The online segment is projected to grow at a robust pace during the forecast period, owing to the increasing adoption of digital platforms and the growing convenience of virtual sessions. The surge in telehealth and remote wellness solutions during recent years has accelerated the acceptance and growth of digital platforms. Furthermore, advancements in technology have improved the effectiveness of online sessions, making them a viable alternative to traditional in-person meetings. The ability of online platforms to reach a global audience and the ease of integrating online resources with modern therapeutic practices fuel the expected rise of online distribution in the market.
Europe held the dominant share in 2023 due to its well-established healthcare systems, a high level of public awareness about mental health, and a strong acceptance of alternative therapies. The region benefits from a robust infrastructure that supports traditional and complementary treatments. The UK, in particular, has a long history of integrating various therapeutic practices into mainstream healthcare, supported by regulatory frameworks that promote the use of evidence-based complementary approaches. This established infrastructure and regulatory support have made Europe a leading region in the hypnotherapy market.
The North America hypnotherapy market is poised to grow rapidly during the forecast period owing to the increased awareness of and demand for alternative and complementary therapies, advancements in telehealth technologies, and a growing emphasis on mental well-being. The US market benefits from a high level of consumer interest in innovative wellness solutions and a willingness to invest in various therapeutic options. Additionally, the rapid adoption and investments in digital platforms and remote therapy services have fueled the market growth in North America. For instance, in March 2023, Mindset Health, the digital hypnotherapy company, raised USD 12 million to expand digital hypnotherapy apps and scale distribution in the US, Australia, and the UK.
Prominent market players are investing heavily in research and development to expand their offerings, which will fuel the hypnotherapy market growth. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments such as innovative launches, international collaborations, higher investments, and mergers and acquisitions between organizations. Major players in the hypnotherapy market are EpsyClinic HealthCare Private Limited, Mindset Health, TrustCircle, Healtheminds, and Seraniti.
List of Major Players Operating in Hypnotherapy Market
The hypnotherapy market report emphasizes key regions across the globe to provide a better understanding of the product to the users. Also, the report provides market insights into recent developments and trends and analyzes the technologies that are gaining traction around the world. Furthermore, the report covers an in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.
The report provides a detailed analysis of the market while focusing on various key aspects such as competitive analysis, type, distribution channel, and futuristic growth opportunities.
Report Attributes |
Details |
Market Size Value in 2024 |
USD 15.68 billion |
Revenue Forecast by 2032 |
USD 131.47 billion |
CAGR |
30.04% from 2023 to 2032 |
Base Year |
2022 |
Historical Data |
2019–2022 |
Forecast Period |
2023–2032 |
Quantitative Units |
Revenue in USD billion and CAGR from 2023 to 2032 |
Segments Covered |
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Regional Scope |
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Competitive Landscape |
Hypnotherapy Industry Trend Analysis (2023) Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments |
Report Format |
PDF + Excel |
Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
The global hypnotherapy market size was valued at USD 15.68 billion in 2023 and is projected to grow to USD 131.47 billion by 2032.
The global market is projected to register a CAGR of 30.04% during the forecast period.
Europe accounted for the largest share of the global market in 2023.
Amaha, Joymind, EpsyClinic HealthCare Private Limited., Seraniti, CHARGE Wellness, Cadabam, YOURDost, Mindset Health, Wysa, Trijog, Healtheminds, TrustCircle, GrowthEX, Oneleaf, and PsyCare are among the key players in the market.
The sensory healing segment is projected for significant growth in the global market during the forecast period.
The offline segment dominated the hypnotherapy market in 2023.