Hair Brush Market Share, Size, Trends, Industry Analysis Report, By Product (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others), By Material, By Application, By End-user, By Region, And Segment Forecasts, 2023 - 2032
- Published Date:Aug-2023
- Pages: 118
- Format: PDF
- Report ID: PM3703
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global hair brush market was valued at USD 3,753.66 million in 2022 and is expected to grow at a CAGR of 7.3% during the forecast period.
The growing emphasis on personal health and well-being has heightened consumers' awareness of the significance of proper hair care. Consequently, the demand for hairbrushes has witnessed a notable upswing. In response to evolving consumer preferences, the market is witnessing new trends characterized by a heightened focus on sustainability, technology, and customization. As individuals become more conscious of environmental issues, there is a surging demand for hairbrushes crafted from eco-friendly materials such as bamboo and recycled plastic. This shift in consumer behavior underscores the importance of eco-conscious choices in the hairbrush industry.
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Furthermore, an increasing fascination with hairbrushes that integrate advanced technologies is observed, including features like ionization to reduce frizz and static and antimicrobial properties to minimize bacteria accumulation. As a result, companies that can successfully incorporate these emerging trends into their product portfolios are well-positioned to capitalize on the expanding consumer demand within the market. Integrating innovative technologies addresses specific hair care concerns and enhances the overall user experience, making such hairbrushes highly desirable among consumers.
A study conducted by the Professional Beauty Association in 2020 revealed significant growth in the non-employer and salon establishments in the United States over the past decade. The report indicated a remarkable 36% increase in such establishments and an impressive 63% surge in their sales. In contrast, the employment-based salon and spa establishments experienced a 17% growth rate during the same period, with a corresponding 48% increase in sales. Additionally, a blog article by Trafft highlighted that the most prevalent service provided by beauty salons in the US is hair cutting and styling, contributing to approximately 55.2% of the total income generated in 2019.
The COVID-19 pandemic has emphasized the significance of personal grooming and hair care as people gradually resume work and social activities. This shift in priorities has increased demand for hair styling tools, including brushes. Additionally, hair salons have adapted to the changing business landscape by prioritizing flexibility and convenience for their customers. Many salons are now concentrating on enhancing their online presence and implementing mobile-based platforms enabling customers to schedule appointments based on availability. These evolving trends present significant opportunities for manufacturers and retailers to expand their businesses in the market.
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Industry Dynamics
Growth Drivers
Increasing number of hairdresser salons and hairstylists
The expanding number of hairdresser salons and hairstylists drives the market for hairbrushes. This surge in salon establishments and hairstyling professionals presents a lucrative opportunity for manufacturers and distributors of hairbrushes to tap into this expanding segment. By strategically targeting and appealing to these professionals, businesses can seize the increased demand for high-quality hairbrushes, thus enhancing their market presence and capturing a larger market share.
There is a growing trend in the market towards personalized hairbrushes, as consumers seek brushes tailored to their unique hair types and styling preferences. This trend has prompted the development of specialized brushes for specific hair types, such as curly or fine hair, and for particular styling techniques. For instance, Denman introduced a new hairbrush specifically designed for curly & extra wavy hair. Hairbrush manufacturers are actively responding to these evolving consumer demands by introducing innovative and advanced products that cater to their target audience's specific needs and preferences.
Report Segmentation
The market is primarily segmented based on product, material, application, end use, and region.
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By Product |
By Material |
By Application |
By Region |
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By Product
Detangling segment held the significant market share in 2020
The detangling segment held a significant market share. This type of hairbrush incorporates specially designed bristle technology that helps minimize damage and reduce hair breakage. Prominent market players like Crave Naturals offer a range of detangling brushes made from synthetic and organic materials. One popular product in this category is the Glide Thru detangling hair brush, available in various colors and features an ergonomic handle, making it suitable for children and adults. This brush is particularly effective for thick, curly, and coarse hair types. Additionally, the Glide Thru brush is well-suited for distributing conditioner or hair masque, enhancing its versatility and usefulness.
The cushion segment is anticipated to grow at a considerable growth rate over the study period. These hairbrushes are characterized by their strong wire or plastic bristles and soft rubber bases. Cushion brushes offer various benefits, such as the effective absorption of hair styling products and the removal of dandruff. The stiff bristles of these brushes are particularly useful for cleaning the scalp, potentially stimulating hair growth. Additionally, the cushion hairbrushes provide a comfortable and gentle brushing experience, making them a popular choice among consumers.
By Material
Organic segment is projected to hold substantial market share during forecast period
The organic segment is projected to account for a substantial market share in revenue over the anticipated period. These hairbrushes are crafted using natural materials such as wood and plant-based fibers, aligning with the growing consumer preference for organic and eco-friendly products. With the rising demand for organic and sustainable products, the market is expected to grow significantly as consumers seek hair care solutions that align with their environmental and health-conscious values.
The synthetic segment is expected to grow at the fastest rate. These hairbrushes, typically made from plastic and metals, offer widespread availability and affordability. Consumers favor them for their ease of cleaning and sanitization. Moreover, synthetic hairbrushes are often designed with various bristle types and shapes, catering to different hair care needs. An example of innovation in the market is showcased by Olivia Garden, a renowned brand specializing in professional hairbrushes. They have introduced metal hairbrushes with a unique curved shape designed to provide optimal grip and control during styling. These innovative brushes incorporate a combination of boar and nylon bristles, further enhancing their functionality and versatility.
By Application
Personal segment is projected to hold substantial market share during the projected period
The personal segment is projected to account for a substantial market share. Platforms like Instagram and YouTube have significantly driven the trend for fancy hairbrushes in personal grooming routines. The rise of influencers and beauty bloggers has heightened awareness of the latest beauty trends and encouraged individuals to seek out products that can help them achieve their desired looks. The growing interest in self-care has also contributed to the demand for high-quality beauty products for personal use, including fancy and innovative hairbrushes. Consumers are increasingly investing in these products to enhance their grooming rituals and prioritize their overall well-being.
Regional Analysis
Europe region dominated the global market in 2022
Europe region dominated the global market with a substantial share. According to a study conducted by Cosmetics Europe, a significant majority of consumers in the region, accounting for 71.0%, consider personal care items, including hair care products, essential for their daily routines. This consumer mindset has contributed to the thriving market for premium natural hair care products, such as professional hairbrushes, in the region. Notably, European consumers are growing inclined towards organic hairbrushes, driven by an increasing prevalence of scalp-related issues, including dandruff and itching. This trend highlights the shift towards more natural and gentle hair care solutions, prompting consumers to seek organic hairbrushes that offer a more sensitive and scalp-friendly approach to grooming.
APAC will likely emerge as the fastest-growing region with a healthy CAGR during the projected period. Shifting consumer dynamics, increasing pollution levels in major regional cities, and a growing awareness of hair care products. As consumers become more conscious of the environmental impact and seek natural alternatives, the demand for organic hairbrushes and herbal hair care products has witnessed a significant upsurge in the region.
Competitive Insight
The Hair Brush market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.
Some of the major players operating in the global market include:
- Bristle Hair Brush
- Conair
- Crave Naturals
- Denman
- Dyson Limited
- G.B. Kent & Sons
- L'Oreal Paris
- Meson Pearson
- Revlon
- Spectrum Brands
- Spornette
Recent Developments
- In April 2022, GIMME Beauty recently introduced a detangling brush specially designed for various hair textures, including thick, medium, and fine hair. This innovative hairbrush is equipped with flexible nylon bristles that offer multiple benefits, such as heat resistance, anti-static properties, and the ability to reduce frizz.
Hair Brush Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 4,021.29 million |
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Revenue forecast in 2032 |
USD 7,600.71 million |
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CAGR |
7.3% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019 – 2021 |
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Forecast period |
2023 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2023 to 2032 |
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Segments covered |
By Product, By Material, By Application, By End Use, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Denman, L'Oreal Paris, Spornette, Crave Naturals, Meson Pearson, Bristle Hair Brush, Conair, G.B. Kent & Sons, Dyson Limited, Revlon, and Spectrum Brands |
Gain profound insights into the 2023 Hair Brush Market with meticulously compiled statistics on market share, size, and revenue growth rate by Polaris Market Research Industry Reports. This thorough analysis not only provides a glimpse into historical trends but also unfolds a roadmap with a market forecast extending to 2032. Immerse yourself in the comprehensive nature of this industry analysis through a complimentary PDF download of the sample report.
FAQ's
The hair brush market report covering key segments are product, material, application, end use, and region.
Hair Brush Market Size Worth $7,600.71 Million By 2032.
The global hair brush market is expected to grow at a CAGR of 7.3% during the forecast period.
Europe is leading the global market.
key driving factors in hair brush market are increasing number of hairdresser salons and hairstylists.
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